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© Canvassco 2015 1
39 FACTS ABOUT THAILAND

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© Canvassco 2015
POPULATION
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By 2034, Thailand will be an ageing
society with over 51% of the old age
dependency ratio
Source: Institute for Population and Social
Research, Mahidol University

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In 2015, Gen Y will represent 28% of
the Thai population, compared to 25%
for Gen X and 23% for Baby Boomers
Source: EIC analysis based on data from UN,
“Insight: Capturing Thai Gen & consumers”

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Average monthly income per
household in Thailand is THB 25,194
for the year 2013
Source: National Statistic Office, Thailand

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Thailand has about 49% of
urbanised population at the end of
2014. The ratio is expected to
increase to 72% by 2050.
Source: UN, 2014, World Urbanization
Prospect

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Thailand has about 3.7 million
Urban Consumer Class (average
incomes above 15,000 (15K) baht
per month residing in
municipalities) and almost 60% of
them are in their 30s and 40s
Source: SCB EIC analysis based on data from
2009 SES of NSO

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In 2025, more than half of high skilled
job in Thailand will be filled by under
qualified workers.
Source: ADB and ILO-ASEAN Community 2015:
Managing Integration For Better Jobs and Shared
Prosperity (Bangkok, ILO, 2014)

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ซีอีโอหญิง
In 2014, 53% of businesses in
Thailand had a female CEO or
Managing Director. Thailand ranks
7th in the world for senior female
business leaders.
Source: Grant Thornton IBR 2014

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© Canvassco 2015
DIGITAL ECONOMY
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Smartphone penetration rate in
Thailand is 49% for the year 2013
Source: The Neilson report, Decoding the Asian
Mobile Consumer (2013)

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94% of smartphone users
researching products via their
phone and 51% of them have
made a purchase via their
phone.
Source: Google’s “Out Mobile Planet”
Report, We Are Social

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There has been a significant growth
for the tablet owner in Thailand, from
5% of mobile users in 2012 to 16% of
mobile users in 2013.
Source: The Neilson report, Decoding the Asian
Mobile Consumer (2013)

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Photo: http://www.cubrid.org/blog/dev-platform/the-story-behind-line-app-development/
There are 24 million LINE Users in
Thailand, the number of users
ranked 2nd after Japan.
Source: Statista (2013)

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As of the fourth quarter 2014, 49%
of the population in Thailand had
an active account with any social
network. The most popular social
network was Facebook with a 19%
penetration rate.
Source: © Statista 2015

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There are 14 million online shoppers in
Thailand or 75% of online population (19
million). About 58% of them use mobile
to make online purchase transaction.
Source: AT Kearney (Lifting the Barriers to E-
Commerce in ASEAN, 2014)

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The volume of banking transaction
via internet banking and mobile
banking increased by 186% from
2010 to 2013 or CAGR 42%.
Source: Bank of Thailand

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As of the year 2010, there are 2.5
million Thai online shopper (over the
age of 18 years old) who spent on
average THB 13,181
Source: PayPal, Positioning Magazine http://bit.ly/
1zPVUbP

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Thailand is the largest game market in
South East Asia (21% of the total
market USD 1,094 million).
Source: Newzoo Report, Introduction to the
Southeast Asian Games Market (2015)

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NIKO Media Research projected the
number of online gamer would rise
from 8.12 million in 2012 to 9.97
million in 2014.
Source: NIKO Media Research, Statista 2015
Photo: http://dota2-99.blogspot.com

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© Canvassco 2015 21
IDC projects the cloud-based
service market in Thailand to
grow by 29% to US$30 million for
the year 2015
Source: Bangkok Post (Thailand’s cloud
market reaches new heights , 16 Feb
2015, http://bit.ly/1B44byy )

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1. Lazada (20.1 million)
2. Weloveshopping (6.2 million)
3. Talad (3.9 million)
4. Zalora (2.3 million)
5. Ensogo (1.6 million)
6. Cdiscount TH (1.2 million)
7. JIB (1.2 million)
8. Munkong Gadget (0.79 milion)
9. Central (0.68 million)
Top 9 E-Commerce Sites in Thailand
(by Page Visits January 2015)
Source: Department of Business Development, Thailand

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TOURISM
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There are 24.7 million foreign tourists
for the year 2014. The top three
foreign tourists came from China,
Malaysia and Russia.
Source: Department of Tourism

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Thailand could see 50 million
annual tourist arrivals by the end
of the decade, double the 24.8
million it welcomed in 2014
Source: The Nation (February 23, 2015),
The tourism industry's future 'needs hard
look’, Pacific Asia Travel Association's
Thailand

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© Canvassco 2015
INDUSTRY
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Thailand demands about 18 million
tonnes of steel each year. However, Thai
producers supply only about 8 million
tonnes, with the rest imported.
Source: The Nation Multimedia (2014) http://bit.ly/
15N2rh5

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Thailand's car production is
expected to hit 3.8 million units a
year in 2019 from 2.8 million now,
fuelled by new output from 10
second-phase eco-car projects.
Source: Bangkok Post, Siam Commercial Bank
http://bit.ly/1C5tYE4

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Alternative and renewable energy
share of Thailand is currently at
11.3% of final energy
consumption. The government
target to increase the share of
renewable energy to 25% by 2021
Source: Ministry of Energy, Thailand http://
bit.ly/1G6fNRA

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Thailand’s electronics industry
generated THB 350 billion in 2014 and
expected to grow by up to 10% in 2015.
The growth largely due to rising global
demand for information technology
devices. Thailand is one of the leading
production base of hard disk drives
(HDD) and semiconductors.
Source: Electronics and Computer Employers
Association (ECEA), Bangkok Post (Industry eyes
10% growth, 6 February 2015, http://bit.ly/
1DMEKSy)

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Integrated Circuits (IC)
Cold Steel Structure
Tempered Safety Glass
Chemical Products
Monosodium Glutamate
are the industries with over 100%
capacity utilisation at the end of
2014.
Source: Bank of Thailand

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Thailand’s current
position in the world
No. 1 hard disk drive producer and exporter
No. 1 natural rubber producer and exporter
No. 1 rice exporter
No. 1 cassava exporter
No. 1 producer of canned and frozen seafood
No. 2 sugar exporter
No. 5 food exporter
No. 10 automotive producer
No. 17 manufacturer
No. 20 exporter of goods
33rd-largest economy
Key part of the electronics
and automotive supply chain
Source: Board of Investment

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© Canvassco 2015
INVESTMENT
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34.
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By 2014, the number of projects
that had applied for BOI privileges
reached THB 1 trillion in value,
surpassing its target of Bt800
billion for the entire year.
Source: Board of Investment, Thailand

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With the new record of BOI investment in
2014, Thailand lack approximately
500,000 workers to support it’s
manufacturing industry.
Source: The Office of Industrial Economics, Thailand

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By 2019, Thailand mass rapid train
transportation within Greater Bangkok
shall reach 653 km, increase from it’s
current operation of about 95 km.
Source: Ministry of Transport, Thailand

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About 29% of Japanese Investors
in Thailand are planning or
already expanded to
neighbouring countries.
Source: Survey of Business Sentiment of
Japanese Corporations in Thailand for the
2nd half of 2014

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Top three investment destination that
Japanese Investors in Thailand are
planning or have expanded into are
Indonesia, Myanmar and Vietnam.
Source: Survey of Business Sentiment of Japanese
Corporations in Thailand for the 2nd half of 2014

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Thailand is ranked fourth this
year, up from sixth in 2014,
among the countries best
positioned for economic growth
over the next 12 months.
Source: PricewaterhouseCoopers, The
Nation (PwC’s CEO survey ranks Thailand
NO 4, 18 February 2015, http://bit.ly/
1DAdDqk)

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© Canvassco 2015
SERVICE
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By 2013, about 5.3% of Thailand
population hold private health
insurance
Source: National Statistic Office, Thailand

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The life insurance industry premium
grew by 13.7% in 2014. Total written
premiums at the end of 2014
amounted to THB 504 billion, of which
first-year premiums accounted for
34% and renewal premiums made up
the rest.
Source: Thai Life Assurance Association,
Bangkok Post (Premiums set to grow 13%, 19
Feb 2015, http://bit.ly/1B44xVZ )

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The life assurance agents remain the
largest distribution channel (51.6%)
followed by bancassurance (41.9%)
of total premium.
Source: Thai Life Assurance Association,
Bangkok Post (Premiums set to grow 13%, 19
Feb 2015, http://bit.ly/1B44xVZ )

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© Canvassco 2015
RETAIL
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45.
© Canvassco 2015
Community malls in Greater Bangkok
grew from 299,286 sq m in 2007 to
962,400 sq m in 2014. The retail space
was increased by 222% or the Compound
Annual Growth Rate of 18% during 2007
to 2014.
Source: Colliers International Thailand
Anusara Photography

46.
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Thailand's retail market is
worth an estimated THB 4.9 trillion
baht for the year 2015, with modern
trade outlets accounting for 50.2%,
traditional outlets 40% ,
convenience stores 9% and e-
commerce 0.8%.
Source: Thai Chamber of Commerce’s Centre
for International Trade Studies, Bangkok Post
(Traditional Shops ‘Not Dead’, 18 February
2015, http://bit.ly/1w0K5zm )

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Thailand retail market value is
forecast to reach 6.84 trillion baht
in 2020, with modern trade outlets
at 44.7%, convenience stores
22.4%, traditional outlets 30% and
e-commerce 2.9%.
Source: Thai Chamber of Commerce’s Centre
for International Trade Studies, Bangkok Post
(Traditional Shops ‘Not Dead’, 18 February
2015, http://bit.ly/1w0K5zm )

48.
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