Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, Anita Jackson talked about how to effectively use social media strategies to complement your movement building work. She talked about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
Sending a text message is the easiest way for new supporters to connect with your cause. Nick Allen talked about how to maximize mobile donations and how mobile activist networks run by organizations like the Humane Society and No Kid Hungry are recruiting new supporters. Nick also shared the first US test of a mobile strategy that’s recruited thousands of new monthly donors in the UK by inviting people to send a text message for info, triggering a phone call from the nonprofit.
So what makes up a world class communications, PR and marketing department?
In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part of a forty person team in place at most major universities. The bottom line is that without structure and a solid foundation of support, your organization’s communication’s department will never be able to function with the efficiency, creativity, effectiveness and level of organizational respect that is necessary to create effective marketing strategy that supports the organization’s strategic plan.
So where do you start?
What policies, procedures and plans create a solid communications foundation?
In this white paper written by Jarid Brown, we explore seven organizational policies, plans or tools that no growth-oriented nonprofit can afford to be without. These policies create the foundation and framework for successful organizational communications and marketing.
To learn more visit http://www.jaridslog.com or follow me on twitter at http://twitter.com/advancinghope
Presented by Megan Lee, See3 Communications as workshop for the Women In Development North group. Marketing and communications take place today in an attention economy. When time and focus of your constituents is at a premium, your strategy and approach must earn and retain their attention in order to tell your story, convey your value, and engage your constituents in your mission.
Grow Your Nonprofit with Email & Social MediaRitu Sharma
Tracey Warren, Regional Development, Constant Contact
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors!
Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
Social on a shoestring | Small charities communications conference | 12 July ...CharityComms
Sushi Juggapah, digital content editor, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
10 Steps to Digital Fundraising Nirvana | Small charities communications conf...CharityComms
Joe Coney, director, Forward Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Making the most of the media | Small charities communications conference | 12...CharityComms
Sophie Lilley, editor and Rachel Veevers, lead publisher, Bottle PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, Anita Jackson talked about how to effectively use social media strategies to complement your movement building work. She talked about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
Sending a text message is the easiest way for new supporters to connect with your cause. Nick Allen talked about how to maximize mobile donations and how mobile activist networks run by organizations like the Humane Society and No Kid Hungry are recruiting new supporters. Nick also shared the first US test of a mobile strategy that’s recruited thousands of new monthly donors in the UK by inviting people to send a text message for info, triggering a phone call from the nonprofit.
So what makes up a world class communications, PR and marketing department?
In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part of a forty person team in place at most major universities. The bottom line is that without structure and a solid foundation of support, your organization’s communication’s department will never be able to function with the efficiency, creativity, effectiveness and level of organizational respect that is necessary to create effective marketing strategy that supports the organization’s strategic plan.
So where do you start?
What policies, procedures and plans create a solid communications foundation?
In this white paper written by Jarid Brown, we explore seven organizational policies, plans or tools that no growth-oriented nonprofit can afford to be without. These policies create the foundation and framework for successful organizational communications and marketing.
To learn more visit http://www.jaridslog.com or follow me on twitter at http://twitter.com/advancinghope
Presented by Megan Lee, See3 Communications as workshop for the Women In Development North group. Marketing and communications take place today in an attention economy. When time and focus of your constituents is at a premium, your strategy and approach must earn and retain their attention in order to tell your story, convey your value, and engage your constituents in your mission.
Grow Your Nonprofit with Email & Social MediaRitu Sharma
Tracey Warren, Regional Development, Constant Contact
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors!
Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
Social on a shoestring | Small charities communications conference | 12 July ...CharityComms
Sushi Juggapah, digital content editor, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
10 Steps to Digital Fundraising Nirvana | Small charities communications conf...CharityComms
Joe Coney, director, Forward Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Making the most of the media | Small charities communications conference | 12...CharityComms
Sophie Lilley, editor and Rachel Veevers, lead publisher, Bottle PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Get to grips with strategy | Small charities communications conference | 12 J...CharityComms
Simon Williams, communications consultant and trainer, Communicating Causes
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Childline and Snapchat: a case study | Digital trends seminar | 23 March 2017CharityComms
Paul Macmahon, senior communications officer, Childline
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Delivering the Right Content at the Right TimeSharon Tighe
With 27 million pieces of content being shared every day & businesses this year expected to spend at least 25 – 30% of marketing budgets on content, this presentation takes a look at how marketers can best reach their online audience & the metrics that show you are succeeding.
We will look at the benefits of community building on your:
• content creation
• timing
• distribution channels
Delivered at Swipe Summit, Dublin (February, 2016)
Five ways to grow your email list - and then keep people interested | Content...CharityComms
Sarah Casey, head of client services and Alex Lloyd, co-founder and director, Forward Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)See3 Communications
Learn how your nonprofit, library, or foundation can create better digital stories with advice from some of the most well-seasoned storytellers and creators in social good storymaking.
From Michael Hoffman of See3 and the DoGooder Nonprofit Video Awards, to Joe Lambert of the Center for Digital Storytelling, we'll discuss the ingredients of a break out story and where to turn for inspiration in a cluttered landscape.
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
Are Your Grassroots Efforts Generating Enough Buzz?Cision
With so much noise online today, competition for your audience’s attention is fierce. So how can you make your grassroots message heard?
You need to fortify your communication using the right tools and technology.
Join public affairs campaign strategist Mike Panetta of Beekeeper Group and Cision’s Mark Reilly to learn how to cut through the clutter and take advantage of mobile applications, social media and other tools to reach your target audience.
They’ll show you how to:
-Motivate your audience with compelling calls to action
-Recruit and educate activists by engaging them online
-Mobilize your supporters to take action in the real world
Content strategy and transformation: joining the dots | Content strategy conf...CharityComms
Laura Robertson, founder and Julius Honnor, founder, Contentious
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Sarah Fitzgerald, director, Self Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Big Data, Big Opportunity: Making Sense of Big Data for PRCision
Big Data creates big brand-building opportunities. Do you know how to use it effectively? It’s as easy as tapping into social media intelligence and doesn’t require an additional investment in IT resources.
Heidi Sullivan of Cision and Mike Maziarka of Visible Technologies explore the basics of Big Data and how to leverage it to positively impact your brand.
Branded video views increased 73 percent from Q3 2013 to Q3 2014. Is your content strategy keeping pace? Get the latest video best practices, from creation and distribution to platform customization and measurement.
Chris Flood, content strategy lead, digital and supporter experiences, Cancer Research UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Keep it fresh - trends you can ride, ideas you should steal | Content strateg...CharityComms
Rob Mosley, creative partner and Sadia Siddiqui, client services director, Nonsense London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session from Mobile Common's Sam McKelvie at #SM4NP DC on June 18th, 2015 will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program.
Sam McKelvie, Head of Mobile Strategy, Mobile Commons
Twitter Handle: @Sam_McKelvie
Whether your organization’s mission is to educate, empower, or encourage positive behavior, text messaging is a proven effective medium to reach people regardless of preferred social media, access to smart phones, or the digital divide. In this session, we’ll discuss how you can use text messaging to best communicate with the populations that your non-profit serves.
Get to grips with strategy | Small charities communications conference | 12 J...CharityComms
Simon Williams, communications consultant and trainer, Communicating Causes
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Childline and Snapchat: a case study | Digital trends seminar | 23 March 2017CharityComms
Paul Macmahon, senior communications officer, Childline
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Delivering the Right Content at the Right TimeSharon Tighe
With 27 million pieces of content being shared every day & businesses this year expected to spend at least 25 – 30% of marketing budgets on content, this presentation takes a look at how marketers can best reach their online audience & the metrics that show you are succeeding.
We will look at the benefits of community building on your:
• content creation
• timing
• distribution channels
Delivered at Swipe Summit, Dublin (February, 2016)
Five ways to grow your email list - and then keep people interested | Content...CharityComms
Sarah Casey, head of client services and Alex Lloyd, co-founder and director, Forward Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)See3 Communications
Learn how your nonprofit, library, or foundation can create better digital stories with advice from some of the most well-seasoned storytellers and creators in social good storymaking.
From Michael Hoffman of See3 and the DoGooder Nonprofit Video Awards, to Joe Lambert of the Center for Digital Storytelling, we'll discuss the ingredients of a break out story and where to turn for inspiration in a cluttered landscape.
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
Are Your Grassroots Efforts Generating Enough Buzz?Cision
With so much noise online today, competition for your audience’s attention is fierce. So how can you make your grassroots message heard?
You need to fortify your communication using the right tools and technology.
Join public affairs campaign strategist Mike Panetta of Beekeeper Group and Cision’s Mark Reilly to learn how to cut through the clutter and take advantage of mobile applications, social media and other tools to reach your target audience.
They’ll show you how to:
-Motivate your audience with compelling calls to action
-Recruit and educate activists by engaging them online
-Mobilize your supporters to take action in the real world
Content strategy and transformation: joining the dots | Content strategy conf...CharityComms
Laura Robertson, founder and Julius Honnor, founder, Contentious
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Sarah Fitzgerald, director, Self Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Big Data, Big Opportunity: Making Sense of Big Data for PRCision
Big Data creates big brand-building opportunities. Do you know how to use it effectively? It’s as easy as tapping into social media intelligence and doesn’t require an additional investment in IT resources.
Heidi Sullivan of Cision and Mike Maziarka of Visible Technologies explore the basics of Big Data and how to leverage it to positively impact your brand.
Branded video views increased 73 percent from Q3 2013 to Q3 2014. Is your content strategy keeping pace? Get the latest video best practices, from creation and distribution to platform customization and measurement.
Chris Flood, content strategy lead, digital and supporter experiences, Cancer Research UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Keep it fresh - trends you can ride, ideas you should steal | Content strateg...CharityComms
Rob Mosley, creative partner and Sadia Siddiqui, client services director, Nonsense London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session from Mobile Common's Sam McKelvie at #SM4NP DC on June 18th, 2015 will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program.
Sam McKelvie, Head of Mobile Strategy, Mobile Commons
Twitter Handle: @Sam_McKelvie
Whether your organization’s mission is to educate, empower, or encourage positive behavior, text messaging is a proven effective medium to reach people regardless of preferred social media, access to smart phones, or the digital divide. In this session, we’ll discuss how you can use text messaging to best communicate with the populations that your non-profit serves.
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Mobile text marketing (also known as SMS marketing) is a long term scheme, but when it is well carried out it can have a wide range of benefits like it can improve your relationship with customers, increase your sales and widen your customer base. A well-structured SMS advertising strategy can boost your earnings, appeal to new customers, and improve your business's image. Contact us now for more information about mobile text and sms marketing and how it can help your local busuness.
http://spancept.com/
consult@spancept.com
So your newsletter sucks. Or your newsletter rocks and your email lists suck. Or your newsletter rocks and your email lists rock, but your open rates and click thru rates are falling.
Here's a presentation to change all of that. Well it's still in your hands but we're here to help.
It's Time to Start Thinking Beyond the Holidays: SlidesWhatCounts, Inc.
During the holidays, we spend so much time trying to acquire new subscribers and increase our send frequency, we lose sight of some of the key principles of email marketing. Let’s take a minute to think beyond the holidays to make sure we’re engaging and retaining our subscribers during and after the big holiday push.
In this webinar, you’ll learn:
How to engage with your customers using what you already know
How to retain your loyal customers
How to use social media and email together
Driving email engagement for non-profits.Sophia Latto
What is the role of email with constituents these days? Are people reading them at all? Should we be emailing and how does mobile fit in? In an ever-shifting online communications landscape, this session will explore where e-mail still has the greatest value in your marketing and fundraising efforts and will show you tips on how to optimize your email efforts.
This presentation was created for the Brown Bag Lunch Series for the Louisiana Southeast Small Business Development Center and will also be shared at other short presentations to educate attendees on the basics of email marketing.
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. We’ll cover:– The three keys that make or break your subject line (and how short your window really is.
What's social media? Why it is important for brands? Which social media channel is needed for your brand? How must be a social media management for brands? Social media communication examples...
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
Now that social media channels are a part of the fabric of how we communicate, nonprofits are looking beyond shiny social tools to understand the value of community. Learn strategies from Megan Keane for setting up organizational processes to create a culture of engagement at your organization and find quantifiable ways community can contribute to your mission and impact.
Explore the generational, cultural, and technological revolution that's changing our world and learn tactical skills that will increase the effectiveness and sustainability of your fundraising strategies. Roderick Campbell, one of Silicon Valley's brightest social-impact entrepreneurs, will be your unpredictable and amusing guide.
Did you know that 8 out of 10 donors say that online reviews influence their giving decision? If you are a great nonprofit waiting to be discovered, build social proof around it by putting it in front of the right early supporters and create marketing campaigns designed to be shareable. Use it to find new supporters and remind existing supporters why they made a smart choice. In the age of the social web, social proof is the new marketing.
We’ve all felt the emotional pull of a great video. Videos can convey messages, emotions and impact in seconds. Now, with social media platforms seamlessly integrating video, it’s more important than ever for nonprofits to understand how to leverage this powerful tool. In this very tactical session, Michael Hoffman of See3 Communications shared the best practices for incorporating video into your communications strategy and across social media platforms, with a focus on how it can be used to help make an impact on your year-end fundraising.
Watch the recording on our site: http://socialmedia4nonprofits.org/webinars/use-video-to-drive-donations
Cultivating community is a key way to keep a group in engaged around an idea or cause. In this session Regina Walton talked about building and growing community in a group that meets in person around a central idea: technology for social good. You'll learn about SFTech4Good, the largest of the many worldwide Netsquared groups and NTEN 501 Tech Clubs, and how they keep their member count growing, keep events fresh, and the tools they use to effectively communicate with their large and growing group.
You see the potential that Facebook offers for engaging supporters and creating more exposure for your nonprofit. But with declining reach, and more competition in the newsfeed, reaching your supporters is more challenging than ever before. This presentation from John Haydon will show you innovative ways to get more engagement on Facebook, from high-quality fans.
140 characters and a constant feed can seem like a waste of time. But, if you know how to navigate the good from the stuff that’s for the birds, you can definitely find a pipeline. Stephanie St Martin showed #SM4NP Boston how to use tools like Twitter lists, find influencers, and find potential volunteers from those tweeting.
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session at #SM4NP Boston, Debra Askanase profiled successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.
Crowd-funding for #GivingTuesday, the global day of giving back to launch the holiday season, has fast become a cornerstone of fundraising. These slides from a #SM4NP webinar with Leo Buc and Bre DiGiammarino will give you practical and tactical resources for making it a success.
The data doesn’t lie, the mobile era is upon us. But how do you go beyond the data to make mobile work for your nonprofit? Learn from Ethan Kearns of the Nature Conservancy about many of the real life examples of mobile adoption and understand specific ways to go beyond the surface level statistics to fully grasp the mobile potential.
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media?
In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
Connections matter. Often it is easiest to connect with other people like us, but being able to build relationships across differences and learn from different perspectives is powerful. Discover how to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents. Dorothy Ponton gave this presentation at #SM4NP Silicon Valley.
Do you ever feel like messaging decisions are made in a vacuum at your organization? Some simple testing can make the difference in connecting with your target audience. Learn from Marcia Silva how the Second Harvest Food Bank leveraged a small budget on Facebook Ads to test branding elements, as well as how the data helped them tighten their 2015 childhood hunger messages and improve campaign results.
You’ve heard it over and over again: storytelling gets you more donations. It’s actually easier than you think to create a compelling story. Fairy tales, fireside stories, and your favorite Hollywood movies all follow the tried and true storylines every popular story follows. In this session, Rob Wu, CEO of CauseVox, walked through three storylines that you can use for nonprofit fundraising, and to help you understand how to repurpose storylines for your nonprofit at #SM4NP Silicon Valley.
While content creation is a top priority for most nonprofits, a huge challenge is distribution. When thinking about how to get your amazing content beyond your existing network, consider this: the top 5% of supporters in your CRM, on average, have a reach 200 times greater than your entire email file. These social media influencers not only help extend the reach of your amazing content, but expose more people to your good work. Cheryl Contee, CEO of Fission and Co-Founder of Attentive.ly, explored how to identify your influencers, the best sharable content and how to get them talking about your campaigns at #SM4NP Silicon Valley.
Any amount of money you spend on marketing should be treated like an investment because every dollar counts. So, how do you raise the relevance of your cause with the budget (even if it’s a small one) you have? On September 9th 2015, Julia McDowell, Vice President of Williams Whittle, joined us for 60-minute webinar to give you an in-depth look at how to mix traditional media and online media, like public service announcements (PSAs) and social, to gain access to powerful media like television and radio on a serious budget.
Key Takeways
• How is social sharing different before, during, and after fundraising events?
• What are the latest best practices for fundraisers on social media?
• How can you boost engagement and encourage ticket sales with social media?
• What are the tools and tactics for engaging with influencers?
Key Takeways
• How is social sharing different before, during, and after fundraising events?
• What are the latest best practices for fundraisers on social media?
• How can you boost engagement and encourage ticket sales with social media?
• What are the tools and tactics for engaging with influencers?
Behind the Tweet: Social Media for Sold Out Galas and Events
SMS for Success
1. OMG SMS
FTW!
Building bigger, better text
messaging campaigns
Sam McKelvie
Director of Customer Success
Mobile Commons by Upland
@sam_mckelvie
2. And These Questions/Common ObstaclesAre…
• Should I be texting? How do I get
buy-in?
• How do I get started? How do I list
build? (That sounds hard!)
• How do I engage subscribers?
What’s my long-term strategy?
4. Yes, Duh.
• If you want people to
see your message
• If you want to reach
harder to reach
populations
• If you want to people to
respond or take some
kind of action.
5. Get Your Message Seen
• 97% of mobile phones are text enabled
• 99% of text messages are read
• 99% of text messages are read.
• The average is read in 90
seconds.
• SMS app is the most utilized
application on phones.
6. Harder to Reach Populations
• People that identify as Latino or
African American text 1.5-2.5X
more that people that identify
as White
• Households under $30,000
send 58 texts per day and 2X
and many as households over
$75,000
7. • Action Rate always outperforms email and social (somewhere
between 5-80%)
• 6.64% click through rate for texts
• Add 5x as many people to your list with an SMS call to action
8. Action
In an A/B test, supporters
that received an SMS
reminder were 77%
more likely to donate
online.
10. Action
Supporters who are mobile
subscribers are 250% more likely
to donate, compared to supporters
who are email-only subscribers.
11. HOW DO I GET STARTED?
HOW DO I BUILD A BIG
LIST OF DEDICATED
SUBSCRIBERS?
12. Just Start.
• Even if you don’t have the
software yet start collecting
numbers.
• Use every available form of
media. More promotion =
more subscribers = more
action.
• Integrate SMS in to your
existing communication plans.
• Start thinking about supporter
engagement, programmatic
texts, and where they overlap.
13. Start collecting.
• Start getting mobile number from webforms and paper sign-ups
immediately.
• Your SMS provider will help you with all the legal stuff.
21. HOW DO I ENGAGE
SUBSCRIBERS?
WHAT DOES MY LONG
TERM STRATEGY LOOK
LIKE?
22. Sam’s Mantra.
• The most successful
mobile campaigns grow
your list and engage
your current
subscribers.
• Action comes from
regular, varied
communication with
your SMS subscribers.
26. Incorporate SMS in to your Programs
• Giving people educational
information and tips
• Helping people find resources
close to them
• Getting people the right
message at the right time (Time
Dependent Messages)
• Helping people get the right
answers (One-on-One Chat)
27. Engage Supporters With Text
• Event Invitations & RSVPs
• Updates & Awareness
• Donation Asks
• Polls, Quizzes & Contests
• Share Experiences
• Ask to make Phone Calls
• Collect Petition Signatures
• Share Content with Friends
• MMS – Picture & Video messages
28. Overcoming Common Obstacles:Aconclusion slide with too many words
• Should I be texting? How do I get buy-in?
• YES! Get critical messages seen by everyone and get more action
• How do I get started? How do I list build? (That sounds hard!)
• Just start collecting number, then use every available medium to promote SMS in to your already
existing engagement and programmatic campaigns.
• How do I engage subscribers? What’s my long-term strategy?
• The best campaigns grow your list and engage your current subscribers.
• For both programs and supporter engagement, action comes from regular, varied conversations
with your subscribers.
29. FLY MY PRETTIES!!!
5 Things that your NPO could do
with SMS today…
1. Get people somewhere – Location
finder or RSVP for event
2. Give you content – Text in messages of
support, pictures, tell their stories or
other crowdsourcing
3. Test their knowledge – Send out a quiz
or poll about your issue
4. List build and say ‘thank you’ – add
mobile number field to form and send
thank you text to all who submit
5. Give (exclusive) content on mobile web