The webinar focuses on effective health communication strategies and PowerPoint presentation techniques for public health professionals. Presenter Tammy Pilisuk outlines key do's and don'ts, emphasizes the importance of audience engagement, and offers resources for improving presentation skills. The session also discusses health concerns specific to Californians, such as insurance coverage challenges and health literacy issues.

1. Welcome to the Webinar
Health
Communica/on
Ma1ers!
Tips
and
Tricks
for
an
Engaging
PowerPoint
Presenta/on
We
will
begin
shortly…

2. Health
Literacy:
Undervalued
by
Public
Health?
A
tool
for
public
health
professionals.
Prepared
for
the
American
Public
Health
Associa<on
Community
Health
Planning
&
Policy
Development
Sec<on
Tammy
Pilisuk,
MPH
AUG
2011

3. Who is speaking today:
Tammy Pilisuk, MPH
Tammy
Pilisuk,
MPH
Health
Educator,
CDPH
Immuniza/on
Branch
E:
Tammy.Pilisuk@cdph.ca.gov

4. Who is moderating our discussion
today:
Nancy Murphy, MSHC
Nancy
Murphy,
MSHC
Execu/ve
Vice
President,
Metropolitan
Group
E:
nmurphy@metgroup.com
W:
www.metgroup.com

5. Questions welcomed
• Submit
ques/ons
at
any
/me
in
chat
box
• Ques/ons
posed
to
speaker
throughout
and
during
Q
&
A
• Interested
in
more
webinars
on
health
communica/ons?
Please
share
topics
in
evalua/on!

6. Tips
and
Tricks
for
an
Engaging
PPT
Presenta/on
Tammy
Pilisuk,
MPH
CDPH,
Immuniza/on
Branch

7.
Learning
Objec/ves
• Describe
at
least
3
essen/al
PPT
dos
and
don’ts
• Explain
how
to
use
images
or
video
effec/vely
• Cri/que
PPT
slides
for
ways
to
incorporate
techniques
shown

8. What
Your
Audience
May
Expect
“First,
I
want
to
give
you
an
overview
of
what
I
will
tell
you
over
and
over
again
during
the
en/re
presenta/on”

9. What’s
the
Top
PPT
Killer?
• Reading
slides
• Reading
slides
• You
get
the
idea

10. Know
Your
Audience
Cervical
Dysplasia
50%
will
get
HPV.
Which
two?

11. Sample
Slides
Let’s
Cri/que!

12. Why Health Reform?
Californians are concerned that
their health coverage
• will not be there when they need it.
• – Californians are more likely to be uninsured than most Americans
• – over 8 million Californians are uninsured this year, and thus l live
• sicker, die younger, and are one emergency away fro financial
• ruin. – Californians are less likely to get coverage from an employer, a
• and such coverage is eroding.– Californians are more likely, as a result, to have to buy
coverage
• individuals, and thus more Californians have a lack of
• affordable coverage options, and more can not get coverage at
• any price, due to pre pre-existing conditions.
• – California has a high cost
• cost-of of-living, and a greater percentage of
• lower lower-wage workers, meaning more Californians need help to
• afford coverage
• – Californians rely on public health insurance programs and the
• health care safety net, but budget cuts are taking their toll.
• – Californians need protection from inadequate coverage and
• discriminatory practices by insurers and employers.
What’s
wrong?

13. Go
here
aCer
this
presenta<on
What’s
wrong?
• Find
the
informa<on
you’re
looking
for
at
this
CDC
website:
hHp://www.cdc.gov/
vaccinesafety/00_pdf/
CDCStudiesonVaccinesandAu<sm.
pdf
• Some
really
good
stuff
here
too:
hHp://www.cdc.gov/about/
leadership/leaders/schuchat.htm

14. MY
SUPER
IMPORTANT
PROJECT
• Important
info
about
your
clinic…
I
love
my
cat!
What’s
wrong?

15. Screen
Shot
of
My
Favorite
PSA
What’s
wrong?

16. Charts
and
Graphs
What’s
wrong?

17. Simple
Transforma/ons
Basic
Tips

18. Fonts
Do
use
• Large
font
(32
+)
(/tles
40-­‐54)
• Plain
font
(e.g.,
Arial,
Calibri,
Tahoma)
• Title
case
(Start
Words
With
Caps)
Don’t
use
• Small
font
• Fancy
fonts
• ALL
CAPS

19. Colors
This
one’s
easy!
• Good
contrast
or
….
• Bad
contrast!!!

21. Bullets
KISS
Principle
(Keep
it
super
simple)
• 3-­‐4
bullets
per
slide
• Space
in
between
• Banish
sentences

22. Alterna/ve
to
Bullets
The
ACA
rollout
main
three
components:
1. Health
Insurance
exchanges;
state
or
fed
online
portal
2. Medicaid
Expansion
(138%
FPL,
voluntary
by
state)
3. Eliminates
pre-­‐exis/ng
condi/ons
exclusion
in
private
market

23. ACA
Rollout
Three
main
components

24. 1.
Health
Insurance
Exchanges
Shop
for
health
insurance;
state
or
fed
portal

25. 2.
Medicaid
Expansion
Voluntary
by
state
26
states
All
residents
up
to
138%
FPL

26. 3.
Eliminates
Exclusions
for
Pre-­‐Exis/ng
Condi/ons
Ends
private
insurer
denials
based
on
medical
history

27. Alterna/ve
to
Bullets
The
ACA
rollout
main
three
components:
1. Health
Insurance
exchanges;
state
or
fed
online
portal
2. Medicaid
Expansion
(138%
FPL,
voluntary
by
state)
3. Eliminates
pre-­‐exis/ng
condi/ons
exclusion
in
private
market
Dull
(!!!!)

28. Bag
of
Tricks
Technical
stuff
YOU
can
masterer

29. Just
because
you
can…
Remember
the
KISS
Principle

30. Graph
S.O.S:
What’s
Your
Point?

31. 1999
2005-­‐
2012
Enhanced
Graph
Tdap
DTap

32. Adding
Arrows/Circles
1.
“Insert”
tab
2.
“Shapes”

33. Using
Shapes
Format
as
image/text
box
• Fill
or
no
fill
• Shape/line
color
• Stretch
size
3.
Shapes
menu

34. 2
points
made!
1999
2005-­‐
2012
Enhanced
Graph
Tdap
DTap

35. When
Your
Image
Needs
Help

36. How
to
crop
1.
Start
2.
Programs
3.
Accessories
4.
Paint

37. Use
“Paint”
to
crop
1.
Paste
image
in
blank
area
2.
Cropping
tool
3.
Crop
image
using
square;
Paste
back
into
slide

38. Here’s
Your
Cropped
Image

39. Anima/ons
• Line
by
line
• Keep
pace
with
talking
….
• To
make
next
point

40. Anima/ng
Bullets
1.
“Anima/ons”
tab
2.
Anima/on
pane
3.
Add
Anima/on

41. Then,
you
can
do
this!
Watch
the
red
part!
2001,
11,
12

42. Then,
you
can
do
this!
2001,
11,
12

43. Then,
you
can
do
this!
2001,
11,
12

44. Engaging
Your
Audience
Impact
of
Images
and
Stories

45. Why
Use
Images?
Illustrate
your
story?
Or
distract?

46. Show
what
you
tell
Chicken
pox
looks
like
this

47. Say
it…
vs.
Show
it…
• Our
new
HPV
fotonovela
is
now
online!
VacunasYmiSalud.org

48. Show
Image,
Explain
Event

49. Photo
From
Your
Event
here!

50. Story
Impact:
Video

51. Share
Story:
Image
“I
will
never
get
over
the
guilt.
The
guilt
of
giving
your
child
a
disease
that
kills
him.”
-­‐
Mariah,
Dylan’s
Mom
From the blog
Harvesting Health

52. My
side
About
Pertussis
Now
your
data
have
context

53. Video
Reminders
• Sound
check
• Prepare
for
glitches

54. Learn
More
Resources

55. Selected
PPT
Guides
From
Death
by
PPT
to
Life
by
PPT
EllenFinkelstein.com
Top
10
Slide
Tips
garrreynolds.com/Presenta/on/slides.html
Really
Bad
PPT
(and
how
to
avoid
it)
sethgodin.com/freeprize/reallybad-­‐1.pdf

56. PPT
&
Storytelling
Andy
Goodman’s
guide
to
reinvent
presenta/ons
emphasizing
storytelling
“Why
Bad
Presenta/ons
Happen
to
Good
Causes”
www.agoodmanonline.com

57. Only
YOU
can
end
DBPPT
(death
by
PowerPoint)
Tammy.Pilisuk@cdph.ca.gov

58. Addi/onal
Content
After today’s webinar, you’ll receive links to:
• Audio recording of webinar
• Presenter’s slides
• Resources list

59. Evalua/on
&
Ques/ons
• We appreciate your feedback!
• Let us know if you’d like us to follow-up on
anything we touched on today
• Additional questions? Contact our presenters
or moderator

60. Thanks
to
our
speaker!
Tammy
Pilisuk,
MPH
Health
Educator,
CDPH
Immuniza/on
Branch
E:
Tammy.Pilisuk@cdph.ca.gov

61. Thank
you
to
our
Sponsors
Community
Health
Planning
and
Policy
Development
Sec/on,
APHA

62. Thank
you
to
our
planning
commi1ee
• Tammy
Pilisuk,
MPH,
APHA-­‐CHPPD
• Erin
Brigham,
MPH,
CareSource,
APHA-­‐CHPPD
• Meghan
Bridgid
Moran,
PhD,
San
Diego
State
University,
School
of
Communica/ons
• Lisa
Peterson,
MPH,
UC
Berkeley,
CALPACT
• Stephanie
Bender,
DSI,
Inc.
• Aileen
Kantor,
Health
Literacy
Innova/ons
• Nancy
Murphy,
MSHC,
Metropolitan
Group

63. About
This
Series
• The
Health
Communica1on
Ma3ers
series
helps
par/cipants
in
all
walks
of
public
health
apply
health
literacy
principles
to
their
everyday
communica/ons.
• What
audiences
do
you
communicate
with—consumers,
health
professionals,
disenfranchised
communi/es,
your
public
health
peers?
Whatever
your
role
in
public
health,
it’s
likely
that
you
need
to
communicate
effec/vely.
But
how
do
you
know
your
communica/on
is
effec/ve?
• Only
about
10
percent
of
the
general
popula/on
is
considered
“health
literate.”
That
leaves
the
vast
majority
of
us
with
barriers
to
understanding
the
health-­‐related
informa/on
we
read.

64. Conclusion
Thank
you!
www.calpact.org