Packaging is the source of indirect communication between the customer and the seller so by printing different useful information about your brand like a name of your company, a logo of your company and other company related information you would able to convey your brand message to your target audience.

1. TEA
PACKAGING
AND
MARKETING

2. ROLE OF PACKAGING IN MARKETING
It is not false if we said today packaging is used as a marketing tool
and many marketers consider the packaging role significant like
other factors in the marketing of the product. Just take an example
of coca cola they run a successful campaign of “share a cock”
through printing these promotions on the packaging or bottles and
earn a lot. So many big brands are also working on this technique
they used to print their promotional information on the packages. As
the packaging create a first impression about your product that’s
why its role is very vital in the success or failure of any business.

3. PROPER PACKAGING REFLECTS
YOUR BRAND IMAGE
Packaging is the source of indirect communication between the customer
and the seller so by printing different useful information about your brand
like a name of your company, a logo of your company and other company
related information you would able to convey your brand message to your
target audience. While other useful information that entails the date of
expiry of tea, barcode and other information about your tea you would add
quality and values in your Tea Packaging this would leave a positive impact
on the buyer and create the positive first impression about your brand in the
mind of the customer.

4. HOW CUSTOMIZATION MADE
YOUR TEA OUT OF ORDINARY ?
Packaging industry in order to cater the unique demands of the customers
provide endless customization options as they know the packaging
demands of customer vary according to their requirement so for those
customer who need small size box they have designed small size box that
is available for them in so many colors styles and designs and for those
customers who are need large boxes they have design large size boxes
which are also available in a wide range of colors, styles, shapes and
designs. These customized tea boxes allow you to choose that packaging
which would differentiate your brand with others in the market.

5. You get a lot of knowledge by observing how top ten tea
brands use their packaging to market their product. Let’s
have a look at all that one by one.
HOW TOP 10 TEA BRANDS IN THE
WORLD ARE GETTING FRUIT
FROM PACKAGING
1. Celestial seasoning:
It is a number one tea brand in the world they used tin cans for their
tea packaging. They used to print their old logo on their tea boxes
for their brand recognition.

6. TOP 10 TEA BRANDS
2. Twining:
It is a number one tea brand in the world they used tin cans for their
tea packaging. They used to print their old logo on their tea boxes
for their brand recognition.
3. Celestial seasoning:
It is a number one tea brand in the world they used tin cans for their
tea packaging. They used to print their old logo on their tea boxes
for their brand recognition.
4. Tazo:
It is also a famous tea brand whose tea is considered as the best
tea in the world and they generally used small tea packages for
those whose tea consumption is less.

7. TOP 10 TEA BRANDS
5. Harney & sons:
An American brand that was started in 1983 stands on the fourth position in
tea selling in the world. In 2009 it was nominated as the best tea in the
world it is expensive tea and supplied on hotels and big shops. It's tea bags
are also available. They used tin can for their tea packaging.
6. The republic tea:
An American private company owned tea that stands on the fifth position in
the world. They used to sell tea bags as well as loose tea in tin boxes. The
tea flavors which they offer are unique like white tea, red tea.
7. Dilmah:
On number, the sixth is Dilmah who are working in more than ninety-
two countries that also include turkey and UK. This company starts
their business from Sri Lanka they used cardboard box packaging
for their tea.

8. TOP 10 TEA BRANDS
8. Lipton:
It’s a brand of Unilever and working in this field for almost 125 years.
They used aluminum bags, plastic bottles, cardboard boxes and tea
bags as a packaging solution for their tea.
9. Bigelow:
On number eight it is Bigelow Company that is a family owned
business they used to sell green tea, black tea, and herbal tea as
well in cardboard boxes.
10. Tetley:
It is the brand who stands at number ten in the world but it is one of
the most common brands and they also use cardboard boxes for
their tea packaging

9. PACKAGING INSIDE PACKAGING
Most of the tea is first packed into the aluminum bag which
preserves the freshness and quality of the tea and then these bags
are again packed into different boxes.

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