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TETRA PAK
Made By: Joy Dey
INTRODUCTION:
• Tetra Pak is a multinational food packaging and processing company of
Swedish origin with HO in Sweden and Switzerland.
• Tetra Pak offers liquid food packaging solution , packaging solution,
processing solutions for dairy products and filling machines.
History:
• Started in 1943 in Sweden & first product launch was milk
• 1946 , the firstTetra Pak model to demonstrate Dr Ruben Rousing’s idea
• In 1952 September, the firstTetra Pak filling machine of tetrahedron shape
was introduced
Vision:
“A package should save more than it costs”
“We make food safe and available anywhere”
Mission:
“We believe in responsible industry leadership , creating profitable
growth in harmony with environmental sustainability and good
corporate citizenship”
Company Profile
• Type: Private
• Industry: Food Packaging
• Founded: Lund, Sweden (1943)
• Founder: Ruben Rousing
• HO: Sweden & Switzerland
• Area Served:Worldwide
• Revenue: € 11.5 Billion
• No of Employee: 24800 +
• Parent:Tetra Laval
• Website: www.tetrapak.com
Strengths:
• World’s market leader in aseptic
carton (80%)
• Good corporate culture
• Economy of scale
• Good marketing strategies
• Efficient packing system
• Credibility to client
Weakness:
• Depends mostly on dairy products
• Integrated relation is not always good
• High price as compared to competitors
• Not completely independent
• Trust deficit
Opportunities:
• High switching cost that prevent losing
customers
• The growth of alternative beverages
• The demand for space saving packaging
• The growing market use of plastic
packaging
Threats:
• Increase number of competitors
• The concern about environment
• The increase of substitute products
Advantages to customers:
• Increase shelf life of the content
• Prevent living organisms from entering the pack
• Prevent harmful radiation from entering the pack
• Easy to handle
• After opening the pack it can be used for 4 – 5 days
• Retains refreshment
Disadvantages:
• The main disadvantage of using aTetra Pak is that the packaging cannot be completely
recycled
• Higher investment is required
Ranges ofTetra Pak
Tetra Fino
Tetra Rex Tetra Wedge TetraTop Tetra Recart
Tetra Brik
Tetra Prisma
THANKYOU

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Tetra Pak - a brief introduction

  • 2. INTRODUCTION: • Tetra Pak is a multinational food packaging and processing company of Swedish origin with HO in Sweden and Switzerland. • Tetra Pak offers liquid food packaging solution , packaging solution, processing solutions for dairy products and filling machines. History: • Started in 1943 in Sweden & first product launch was milk • 1946 , the firstTetra Pak model to demonstrate Dr Ruben Rousing’s idea • In 1952 September, the firstTetra Pak filling machine of tetrahedron shape was introduced Vision: “A package should save more than it costs” “We make food safe and available anywhere” Mission: “We believe in responsible industry leadership , creating profitable growth in harmony with environmental sustainability and good corporate citizenship” Company Profile • Type: Private • Industry: Food Packaging • Founded: Lund, Sweden (1943) • Founder: Ruben Rousing • HO: Sweden & Switzerland • Area Served:Worldwide • Revenue: € 11.5 Billion • No of Employee: 24800 + • Parent:Tetra Laval • Website: www.tetrapak.com
  • 3. Strengths: • World’s market leader in aseptic carton (80%) • Good corporate culture • Economy of scale • Good marketing strategies • Efficient packing system • Credibility to client Weakness: • Depends mostly on dairy products • Integrated relation is not always good • High price as compared to competitors • Not completely independent • Trust deficit Opportunities: • High switching cost that prevent losing customers • The growth of alternative beverages • The demand for space saving packaging • The growing market use of plastic packaging Threats: • Increase number of competitors • The concern about environment • The increase of substitute products
  • 4.
  • 5. Advantages to customers: • Increase shelf life of the content • Prevent living organisms from entering the pack • Prevent harmful radiation from entering the pack • Easy to handle • After opening the pack it can be used for 4 – 5 days • Retains refreshment Disadvantages: • The main disadvantage of using aTetra Pak is that the packaging cannot be completely recycled • Higher investment is required
  • 6. Ranges ofTetra Pak Tetra Fino Tetra Rex Tetra Wedge TetraTop Tetra Recart Tetra Brik Tetra Prisma