The Taylor Swift website uses creative design elements and interactive features to engage audiences. It highlights Taylor's music and collaborations to draw visitors. The homepage promotes her work in the popular movie "Fifty Shades Darker" to generate interest. Throughout the site, Taylor portrays herself as connected to fans through features that enable interaction and a sense of community among her fan base. The visual style and personal tone of the writing aim to make visitors feel personally addressed so they will keep returning to the site.

1. Taylor Swift Website
Analysis

2. Taylors website is very original and
interesting, for example she uses doves
which move as you scroll down the
page as if they’re flying across, which is
an observational feature and will catch
audience's attention, making their
opinion of the site even better. Also her
famous catch is featured on the page
which creates an element of the artist
as fans will be knowledgeable about her
well known cat, this also highlights that
she has put her own personal ideas into
the website. Also the vintage style of the
website allows taylor to express the
style if her songs and herself through
her website, for example the use of the
lit up writing as if its been written on a
billboard for example ‘1989’, which
draws attention to this which is the year
she’s born.

3. The home page of the website is very
intriguingly done, as the new movie ‘fifty
shades darker’ is shown highlighting Taylor’s
collaboration with Zayn which is in the film.
This is an important aspect to feature on the
homepage of the website as it will draw
audiences in as a lot of people are aware of
the popular film therefore this could build
desirability for the artist and the audiences will
be inclined to find out more. Furthermore at
the top of the homepage tab navigations are
used to allow audiences to navigate around
the website which allows them to find out
more about the artist and the events taking
place. Also above the tab navigations is a link
to ‘join the official TS e-mail list’ this allows
audiences to stay in touch with all the news
and updates around the artist. Also because
she has used her own initials ‘TS’ this
portrays to the audience that she will
personally be emailing them self, which
makes joining even more rewarding.

4. The ‘News’ page on the website shows a timeline of all the
previous things taylor has achieved, this allows audiences to
have an overview of her life and what she’s achieved. This
allows audiences to know more about Taylor. The title for this
page is ‘word on the streets’ which suggests the real rumours
about taylor which makes it fairly ironic as she is identifying the
real truth and not the rumours surrounding it, which is used in
a fairly humors way. Pictures and posters are used to make it
an easier read for audiences as the writing is fairly short and is
demonstrated under pastel coloured backgrounds making it
more interesting and more inclined for consumers to pay
attention to and read the information.

5. The ‘Taylor Connect’ page allows audiences to connect with
Taylor, therefore the name itself draws in audiences as portrays
that they are actually connecting with her. The three sub
headings; ‘Find Friends’, ‘Fan Forums’ and ‘User Blogs’,
highlights that the website not only allows you to interact with
Taylor but also with people from all around the word as they all
have something in common, being a fan of Taylor Swift. It
creates a sense of community which is very key as will persuade
readers to revisit the site. Also Taylor swift creates the enigma
that she is a fan of her fans and would do anything for them, as
she is a very sociable person, which is highlighted from her
website as she is persuading fans to be a community and not
just a fan base, as the word ‘community’ is used within the
website ‘you are here: community’. The use of personal
synthesisation is shown through the utilization of the word ‘you’,
which makes audiences feel that they are directly talking to them
as a person, which allows them to feel significant and important.
Which further would make sure they would revisit the site and is
a key feature within websites.