Poppy is a 21-year-old woman who lives in the suburbs of London with her family. She follows trends by making clothes from places like Forever 21 and Topshop look stylish and unique. Poppy enjoys upbeat pop artists like Taylor Swift and Justin Bieber. In her spare time, she likes shopping with friends, going to clubs in London, spending time with family, and attending a weekly book club. Heavy rock and grime music are genres she dislikes. Being successful is very important to Poppy, so she hopes to find a job and career path she enjoys. Ultimately, she wants to get married, have children, and live a happy life with a good education. Her favorite memory is going on holiday to

1. Psychographic profile
Name and Age? Where wouldtheylive?
Poppy,aged21 Poppywouldlive inthe suburbsof London,
withherfamily
What type of clotheswouldtheywear? Who istheirfavourite band/artist
Theywouldfollowthe trendshowevermake it
lookstylishandunique. Suchasclotheswhich
are outthere,suchas fishnets,rippedjeans.
These itemswouldbe boughtatshopssuchas
Forever21, Topshopand misguided.
The common musictheywouldlisten towould
be upbeatpopmusic forexample ‘TaylorSwift’
and ‘JustinBieber’,whichare herfaviourite.
What do theylike todoin theirspare time? What type of music dotheydislike?
In theirspare time poppylikestogoshopping
and go outwithher friendstoclubsandup
London.She alsolikestospendtime withher
familyandattendsa readingclasson
Wednesdayafternoons,where she sharesher
favourite books.
The music poppyhateswouldbe grime and
heavyrock as theyare not easysongsto listen
to.
What isimportantto them?Why? What do theyaspire todo?
Beingsuccessful isextremelyimportantwithin
poppyslife,thereforewouldlike tofindajob
and become qualifiedinthe areaas hasn’tyet
foundsomethingshe specificallyenjoys.
Poppy aspirestofindsomethingthatshe enjoys
and become successful,she wouldalsolike to
getmarriedand have childrenandtherefore
live ahappylife withawell-educated
education.
What istheirbestmemory? What are theymostlikelytospendtheirmoney
on?
Her favourite memory,wasgoingonholidayto
Dubai withherfamilyandstayinginthe most
amazinghotel.Andoverall spendingtime with
herfamilythatholiday
Theyare more likelytospendtheirmoneyon
desirable thingssuchasnice cars,nice holidays
and more importantlysavingupfora house.
Althoughshe wouldsecretlylove tospendher
moneyonclothes.