The document provides an analysis of an advertisement for the alternative rock band Muse. It notes that the black and white silhouette image of the band members standing out against a pure white background is intended to make them look unique. The simple black and white color scheme and natural posing of the band is meant to portray them as a modern rock band that is different from typical rock bands. All of the text in the ad, including the band name in capital letters and information about their album and tour, is intended to promote their products and make them look as professionally as possible to appeal to fans.

1. This advert of the band muse, which are an alternative rock band, is very interesting in
its design and layout. The main picture of the advert is of the band and it features to
guitarists and a drummer, the image is a silhouette showing the performers in black
with the contrasting with the pure white background which gives the advert, which
makes the advert standout more than perhaps others might. The whole advert is black
and white, which makes it look effective but also simple and tidy which will appeal to the
target audience. The style I believe looks from a rock genre because of the way the
colors’ make the band look and also how the band members are stood and how they
present themselves in the shot. The fact that on of the performers has a guitar on his
head while performing links with the rock theme and to what we stereotype rock
guitarists doing. The only and main picture is of the band because I believe they want to
be seen in a way that is natural for them, they don’t ideally want to look like a typical
rock band they want to show a sense to people that they are unique and different and I
believe that the color and the positioning of the band members helps to achieve this.
The text that has been used replicates the same black and white theme to show a sense
of continuity and of purpose. The main text is the band name ‘muse’ they have decided
to use capital letters to add emphasis and there are two lines that run over and under
the text and I believe this is to make the name look more dominant and to look more
professional. There is further text to advertise the band and to link the advert to other
products that the band have, in this case its to an album they have out called ‘absolution’.
All of the important information that they want a viewer to see is in capitals such as
there album name and the song that is being featured. Also they are making clear that
they have limited tickets to the tour or concert that there putting on which will appeal to
fans and supporters of the band. The text also includes website links where you will be
able to find more information and products of this band so all of the text on the advert is
linked to selling the bands products and making them look as good as they can.
I believe the advert tells a lot about the band and the way that they make themselves
come across. In my opinion they are tying to make themselves look like a modern day
rock band that still have the roots and themes of the rock genre but are tying to attract a
specific target audience to them.