The document discusses ways for a band called LTI to promote continuity across their marketing efforts like their logo, music videos, and website to make their album and brand more familiar to fans. It suggests using interactive features like rollover pictures and providing opportunities for fans to feel closer like tour dates, signing up to a fan base, and allowing fans to purchase the album or play songs on the website.

1. Continuity of trees and light to make LTI logo familiar and continuity of music video as the couple make up up in the forest and is visually engaging Interactive roll over pictures of bands at giggs allow fans to feel closer to LTI and encourage them to buy tour tickets Font kept similar in order to keep up continuity of marketing Audiences are given tour dates in order to help them feel closer to LTI and promotes LTI music Audiences are able to sign up to the fan base in order to feel part of the LTI fan base and strengthen their identities as LTI fans who are dedicated Album becomes familiar and theme is represented in website and the effect makes it jump up to catch attention Links to social networking appeals to wider range of audiences and allows the full online experience Album is able to be purchased-continuity from digipak ‘add to basket’ adds authenticity Song is immediately played to familiarise it with the fan base