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Ancillary task bruno mars- website analysis
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- 2. First page The firstopening page of the bruno mars website displays a constant repeat of a music video, his new release 24k Magic, which is written at the bottom left of the page to make it clear to the audience. This therefore shows that the website is up to date as includes new releases to therefore stimulate brand image, and recognise the song. The style of the music video fits the song genre as it’s upbeat and has a party style which fits the conventions of R&B/pop. The writing on the page is in a white to contrast the music video, to therefore make the most important text stand out like ‘bruno mars’ which is used at the top left of the page. Furthermore there is a menu bar both at the top and bottom of the page, which are hyperlinks to other pages. There is also a link to ‘subscribe’ to the page in a yellow colour so it stands out on the page to therefore catch audience's attention.
- 3. Music video links Thispage on the bruno mars website, allows the audience to watch the artists latest hits in an easy and quick way, which therefore creates a sense of synergy and push marketing as it's using one media platform to link to another. This therefore creates more success for the artist. On this page there are links to multiple media platforms for example; youtube, spotify, apple music and sound cloud which is a good way to allow the audience to reach the artist successfully and easily
- 4. This is away for the audience to get in touch with the latest news about the artist, which allows the audience to have more information regarding the artist and making them widely spoken about and known. The use of the hashtag being used here ‘#GRAMMYs’ which suggests that it's aimed at a younger audience as they would be more familiar with using hashtags, this is also very effective as it will persuade people to use the grammys hashtag due to being used here which will create a wider audience for watching the
- 5. The bruno marswebsite is forever changing, as new tours are announced and the ability to buy tickets from the website is a excellent way to increase sales therefore this is done effectively. The overall look of the page changes frequently to persuade audiences to feel inclined to revisit the site. The use of the background is very effective as there is a spotlight directly on what appears to be Bruno Mars allowing him to be the main attraction, also the glimmers of lights surrounding the page is of course the audience although also represents the aspect of magic as it's portrayed as glimmers of light. This therefore links to the tour name ‘24K MAGIC’. Also at the top of the page a bar is featured giving audiences the option to ‘watch thats what i like’, ‘buy 24K magic’, ‘see Bruno on tour’ and ‘subscribe’. This overall allows audience to build likeability towards the audience which is a key factor in ensuring that audiences are able to connect which is an example of push marketing as its giving audiences the availability to connect with the audience creating a higher fan base.
- 6. The use ofmerchandise available on the website allows audience to be able to spend money on the sights as they will be inclined to buy them, which allows the artist to make more money through their website making it significantly more successful. Also the use of the gold writing of ‘24K magic’ links to the aspect of it being magic. Also the merchandise also include gold jewelry which also links to the higher significance of consumers wanted to but the product.