This document outlines initial plans for a website promoting an artist and their new album. Key elements include a header with the artist's name and navigation links, a homepage introducing the artist and album with streaming/purchase options, a tour page listing dates/venues with ticket purchasing, a videos page with the artist's music videos and behind-the-scenes content, a music page displaying the artist's discography, a store page to buy albums on vinyl/CD, pop-ups to sign up for the mailing list, and a consistent color scheme reflecting the album's folklore theme.

1. 'illicit affairs' Website
Planning
By Molly McGee 12C

2. Initial ideas
• Header
• Home page
• Tour page
• Videos page
• Music page
• Store page
• Pop-up
• Direct address
• Social media platforms linked
• Footer
• Audio-visual element
• Colour scheme

3. Header
Artist name written in a calligraphy-style
font to reflect the style of music and the
artist. Top middle for maximum attention.
Will act as hyperlink to homepage.
Tour, videos, store and music buttons will
each be hyperlinked to their respective pages.
Top for easy access.
Social media hyperlinks immediately at top to
create interactivity with audience

4. Homepage
Exclusive/behind the scenes
photo of the artist to
strengthen connection with
audience
Paragraph to address her fans
and promote new album,
signature in same font as
name in header to create
brand identity
Option to directly stream the
album is provided
immediately to gain
maximum listens

5. Homepage
Large image of album cover following
the bold title to reinforce newness,
makes website visually interesting
Bold lettering and language creates sense of
urgency which encourages more fans to listen
Option to stream/download/buy makes
website easily navigable and her music
accessible to everyone
Poster with another exclusive
photo, makes tour dates
memorable and short list of dates
are easily identifiable
Tagline sort of
explains concept while
still leaving it
ambiguous, making
fans click through the
website to find out
details
Reviews from newspapers about her live shows =
reliable and professional opinions to make fans more
inclined to buy tickets
Video clip of new music video to n
only act as a teaser trailer but remo
feeling of stagnation

6. Tour page
Option to vote for setlist gives
fans a chance to interact with
betty james by selecting their
favourite songs to hear live
Button to buy tickets hyperlinked
directly to ticket website for easy and
quick access
Clearly listed tour
dates with
corresponding
venues, making them
easily readable
Direct quote from
her personally
addresses fans in a
conversational way,
making the
innovative concept of
the tour easier to
understand
Repetition of title and tagline from tour
poster for association

7. Videos page
Title of song underneath for viewers'
understanding
Title in capitals draws attention to the
video, 'latest' connotes the idea of
needing to rush to watch it while it is still
new
Audio-visual element can also be found
on this page in the form of a behind the
scenes montage which will be comprised
of outtakes from shooting the video
Extra clips will not work but will
be labelled with the intent to
provide more of an insight into the
artists' life to strengthen fan-artist
connection
Video will be directly linked and able to
be accessed via one click

8. Music page
Albums arranged vertically so that
covers can be seen more clearly
Corresponding album title can be found
underneath for a sense of
familiarity/association for fans
On hovering, the album covers
will rotate to reveal the tracklist

9. Store page
Image of album covers used again to
reinforce familiarity and sense of brand
identity
Both vinyl and cd formats to appeal to
wider audience
Albums arranged horizontally to
emphasise range of choice/option to be
able to purchase a copy of each album

10. Pop up
By listing benefits and using sensationalist language
like 'exclusive', fans are also prompted to follow
through with this because of what they could get in
return
Again, another exclusive photo with her
directly addressing the audience, also
encouraging them to sign up as it feels
like she is the one speaking
Rhetorical question used to directly
address fans and prompt them to sign up
to mailing list

11. Footer
Fans are provided with another chance to
sign up, maximising the chance of
building subscribers, language from the
pop up is echoed to reinforce the
exclusivity of what they will receive
Image of record label included to create sense of
brand identity, to connote professionalism and also
to adhere to brief requirements

12. Colour scheme
• Originally was black and white to connote a sense of minimalism as song is very lighthearted and has a soft
melody
• Black and white was also best suited to the aesthetic of photos I used as examples
• However, I decided to experiment with some more light tones, like the beige and green that you can see, to
create a sense of the forest/folklore vibe that Taylor's own album encompasses. I decided to use these tones
to create a background which was block colour rather than image to further connote a less overwhelming
feel, but also a feeling of maturity to appeal to target audience
• The same colours are used throughout to reflect consistency of the style of music we might expect to hear on
the album that is being promoted
#DEC7AF #407C51

13. Link to first draft of website
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