The music video for "Here" by Alessia Cara portrays the artist as an outcast from the chaotic party scene around her. Throughout the video, Cara is shown looking directly at the camera while others ignore her, reflecting her lonely and isolated feelings expressed in the song's lyrics. The gloomy purple lighting creates a cold, smoky atmosphere that enhances the morbid tone of the lyrics. Overall, the video uses an amplification approach to directly connect the visual narrative to the themes in the song.

1. ‘Here’ by Alessia Cara

2. The entire music video is portrayed and
illustrated as quite edgy and quirky
because the narrative is portrayed around
the artist to give her perspective of the
enviorurment she's in and the lyrics to the
song begin to express her emotions. As
you can see from the image opposite she
is being shown as an outcast from the
mayhem that’s taking place around her.
Portraying that she secretly hates parties.
The still image of the boy throwing the
drink heading in her direction, and the
fact that everyone has faced away from
her suggests that nobody cares as they
are distracted by their surroundings.

3. The purple tones of the lighting
suggests nightlife and that they are
at a party which portrays ‘pop’
music conventions as it is
commonly an upbeat atmosphere.
The way the artist is singularly
looking at the camera whereas the
others seem to be oblivious to is
and are part of the storyline,
whereas the artist seems to be
showing a direct contact with the
audience and not in touch with the
rest of the people in the video.

4. Throughout the music video they
have chosen the artist to always
be looking a the camera and
oblivious to the people around
them, on the other hand the
other people seem oblivious to
the artist, which is described
throughout the song reflecting
how lonely and outcast the artist
feels. The gloomy pink/purple
lighting shown throughout the
video reflects a cold morbid
atmosphere, which is full of
smoke and bad morals. This
highlights to how the lyrics link
to the atmosphere of the music
video as she explains the
narrative.

5. This music video suggests an
amplification music video,
which means the director
creates a music video in their
own way using creative ideas.
These music videos have a
direct link to the song. As you
can see from the lyrics, they
link to what is going on in the
video.