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‘Here’ by Alessia Cara
The entire music video is portrayed and
illustrated as quite edgy and quirky
because the narrative is portrayed around
the artist to give her perspective of the
enviorurment she's in and the lyrics to the
song begin to express her emotions. As
you can see from the image opposite she
is being shown as an outcast from the
mayhem that’s taking place around her.
Portraying that she secretly hates parties.
The still image of the boy throwing the
drink heading in her direction, and the
fact that everyone has faced away from
her suggests that nobody cares as they
are distracted by their surroundings.
The purple tones of the lighting
suggests nightlife and that they are
at a party which portrays ‘pop’
music conventions as it is
commonly an upbeat atmosphere.
The way the artist is singularly
looking at the camera whereas the
others seem to be oblivious to is
and are part of the storyline,
whereas the artist seems to be
showing a direct contact with the
audience and not in touch with the
rest of the people in the video.
Throughout the music video they
have chosen the artist to always
be looking a the camera and
oblivious to the people around
them, on the other hand the
other people seem oblivious to
the artist, which is described
throughout the song reflecting
how lonely and outcast the artist
feels. The gloomy pink/purple
lighting shown throughout the
video reflects a cold morbid
atmosphere, which is full of
smoke and bad morals. This
highlights to how the lyrics link
to the atmosphere of the music
video as she explains the
narrative.
This music video suggests an
amplification music video,
which means the director
creates a music video in their
own way using creative ideas.
These music videos have a
direct link to the song. As you
can see from the lyrics, they
link to what is going on in the
video.

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Here’ by alessia cara real media research

  • 2. The entire music video is portrayed and illustrated as quite edgy and quirky because the narrative is portrayed around the artist to give her perspective of the enviorurment she's in and the lyrics to the song begin to express her emotions. As you can see from the image opposite she is being shown as an outcast from the mayhem that’s taking place around her. Portraying that she secretly hates parties. The still image of the boy throwing the drink heading in her direction, and the fact that everyone has faced away from her suggests that nobody cares as they are distracted by their surroundings.
  • 3. The purple tones of the lighting suggests nightlife and that they are at a party which portrays ‘pop’ music conventions as it is commonly an upbeat atmosphere. The way the artist is singularly looking at the camera whereas the others seem to be oblivious to is and are part of the storyline, whereas the artist seems to be showing a direct contact with the audience and not in touch with the rest of the people in the video.
  • 4. Throughout the music video they have chosen the artist to always be looking a the camera and oblivious to the people around them, on the other hand the other people seem oblivious to the artist, which is described throughout the song reflecting how lonely and outcast the artist feels. The gloomy pink/purple lighting shown throughout the video reflects a cold morbid atmosphere, which is full of smoke and bad morals. This highlights to how the lyrics link to the atmosphere of the music video as she explains the narrative.
  • 5. This music video suggests an amplification music video, which means the director creates a music video in their own way using creative ideas. These music videos have a direct link to the song. As you can see from the lyrics, they link to what is going on in the video.