Taylor Swift's website promotes her new music and interviews through moving images and pictures. The images are meant to portray Swift as natural and girly rather than a sex symbol. They also give a sense of the style of her slower music. Swift has transformed her style to appeal to an older target audience between 17-30 rather than just 12-17. Her new album covers continue the same style with Swift looking down to suggest she is shy or upset, providing insight into her music's themes while also promoting the album name through similar designs and red colors.

1. Taylor Swift’s
website

2. Taylor Swift’s website has a very simple structure
with a moving image as the main focal point on
the website. The pictures have information
about her new songs and interviews and is a way
of promotion. It tells you where you can
purchase or listen to her songs to. The images
used are not trying to make her look like a sex
symbol, she looks very girly and feminine in the
clothes that she wears. She plays the guitar and
is quite natural looking without heavy make-up
and has chosen very natural locations which
gives the impression her music is going to be
quite slow.

3. Taylor Swift’s old website is the image in the
bottom right corner and she has transformed her
style and look to appeal to a wider target
audience. She use to have a school girl image and
appeal to a younger target market from 12-17
(rough school years) she is now trying to appeal to
an older market by dressing more sophisticated
and fashionable. By having a range of pictures on
her website it will appeal to different people such
as the photo with her guitar showing the type of
music she will be making and her style by showing
the clothes that she wears. Her new target
audience is aimed at people between 17-30.

4. This is Taylor Swift’s new album covers which are all very similar because they
all have the same style of writing. The images of her looking down suggest
she’s shy or upset which gives you an insight into what her music is going to be
like. And the red colours used tie in and reinforce the album name she is
promoting.

5. The album covers shows her style
(especially the mid shot) and choice of
clothing where people might find her a
fashion icon or know what her music
will be like based on her style. She
looks very grown up in how she
dresses and very mature which is very
different from her old ‘school girl’
style.