Presentation on nano

1. NANO
THE PEOPLE’S CAR…..

2. SEEDS OF DREAM
I observed families
riding on two-wheeler
the father driving the
scooter, his young kid
standing in front of
him, his wife seated
behind him holding a
little baby. It led me to
wonder for such a car
which is safe & affordable
to any middle class family
.

10. History
Tata group was founded by JAMSHEDJI TATA in 1945.
Formerly known as TELCO (Tata Engineering & Locomotive
Company)
The headquarter of Tata group is in Mumbai.
Tata motors is a part of Tata group.
It tied-up with Daimler-Benz and entered Commercial vehicle
in 1954.
In 1992, it entered Small vehicle segment.
Indicia was launched in 1998 the first indigenous passenger c
India

11. TELCO to TATA MOTORS:
• TELCO changed into TATA MOTORS in
2003.
• Most successful Experiment in 2005- TATA
ACE
• Jaguar and Land Rover Acquisition in 2007.
• To cater in to higher end segment in the
market.
• Land Rover was reputed for making rugged
vehicles with strong off-road capabilities.

12. Plants
Jamshedpur:- Truck Factory, Engine
Factory, Cab & Cowl
Factories.
Pune:- Production Engineering Division,
press tools, jigs, fixtures, gauges, metal pattern and special tools
Lucknow:-Manufacturing of Commercial Vehicles,modern Buses,
CNG & RE Buses.
Patnagar:-Manufacturing of mini-truck Ace and the passenger
carrier Magic.
Sanand:- Manufacturing of Tata Nano.

13. Work
Specializations
Passenger & Utility Vehicles:- Tata Sumo,Tata Safari,Tata Indica,
Tata Indigo, Tata Marina,
Tata Winger,Tata Magic,
Tata Nano
Commercial Vehicles:- Tata Ace,Tata 407 Ex and Ex2,Tata 709 Ex,
Tata 809 Ex and Ex2, Tata 909 Ex and Ex2,
Tata 1109,Tata Starbus.

14. Concept Vehicles:- Aria Roadster, Aria Coupe, Tata Indiva,
Tata Xover, Tata Prima.
Military vehicles:- Tata LSV, Tata 2 Stretcher Ambulance,
Tata 407 Troop Carrier, Tata SD 1015 TC.

15. NANO DC

17. Idea Screening
A four wheeled open car with safety side bars?
Rolled up Plastic curtains in place of windows?

19. VENDORS

20. “Most admired by our
customers, employees,
business partners and
shareholders for the
experience and value
they enjoy from being
with us.”
“To be passionate in
anticipating and
providing the best
vehicles and
experiences that excite
our customers globally.”

21. Launch of TATA Nano 2009
A Promise
is
A Promise
– Ratan Tata

22. TATA- management Thinking and Acting leads to employee
Thinking and Acting.

23. Competitors
o Present nearest
Present nearest
rivals
rivals
o
• 1. Maruti Alto 800
Price: 2.44 - 3.56 lakh
Mileage: 22.74 Kmpl
• 2. Hyundai EON
Price: 2.73 - 3.76 lakh
Mileage: 21.1 kmpl

24. Comparison in engines and capacity
TATA NANO Maruti ALTO 800 Hyundai Eon
•0.6 litre capacity engine,
•Four valved.
•Two cylinder MPFI Which
gives out power of 37.4bhp
@ 5500rpm.
•0.8 litre capacity engine,
•9 valved.
•SOHC engine which
generates power 55.2 bhp.
•0.8 litre capacity engine.
•Nine valved.
•F8D engine spectra
premium Fuel tank.
•Power output delivered is
47.3bhp.

26. Competitors
• 1.Tata Indica V2
Price: 3.99 - 4.33 lakh
Mileage: 17.88 kmpl
• 2.Tata Venture
Price: 4.57 - 5.34 lakh
Mileage: 15.42 kmpl
o Present nearest
rivals
oInternal competitor
Internal competitor

27. Competitors
Present nearest
rivals
Future competitor
Future competitor
Engine
600cc petrol car.
Petrol mileage-15kmpl.
Diesel mileage -16-18kmpl

28. Marketing Mix

30. Marketing Strategies.
• Online Marketing
• Offline Markting
For marketing strategy Tata
had use conventional media in
an unconventional manner.
Only innovative use of print,
radio and other media.

31. Online Marketing
The major sections of the site are:
The major sections of the site are:
a.
a. Galary (both pictures and videos).
Galary (both pictures and videos).
b.
b. Games.
Games.
c.
c. Community.
Community.
d.
d. Why Nano?
Why Nano?
e.
e. Booking Details
Booking Details
Online
Online
Social Media
Nano Game
Website: www.tatananodc.com
DC

32. Online Marketing
Facebook
Facebook
Blog
Blog
Orkut
Orkut
YouTube
YouTube
Online
Social Media
Social Media
Nano Game
DC

33. Online Marketing
The game by
The game by
zapak
zapak was a great move to
was a great move to
spread word about the car.
spread word about the car.
Online
Social Media
Nano Game
Nano Game

34. Offline Marketing
Offline
Offline
Print Media
Collaborations:Tata partnered with a few banks for
releasing application forms.
Leveraging Existing Infrastructure:
People can find
Nano merchandise, application forms and demo cars in
Tata Indicom, Titan, Croma and Westside stores.
TV: Tata also invest heavily into TV comercials.

35. Offline Marketing
Offline
Print Media
Print Media
The grand Relaunching
The grand Relaunching
ceremony of Tata Nano was
ceremony of Tata Nano was
covered by all kind of media
covered by all kind of media
personal.
personal.
International motor show at
International motor show at
Geneva
Geneva
Business tycoon.
Business tycoon.