Tata Motors is a subsidiary of Tata Group founded in 1945. It initially began as a joint venture with Daimler-Benz for commercial vehicles. Over the years it launched many popular vehicles in India and became the largest automobile manufacturer. It currently owns Jaguar Land Rover and has a majority market share in commercial vehicles in India. The presentation analyzes Tata Motors' strengths such as market leadership, weaknesses like competition, and opportunities in the growing Indian market. It performs a SWOT analysis, competitive profile matrix, and BCG matrix to strategically assess the company.

1. BUSINESS STRETEGIC MANAGEMENT
ANALYSIS OF
TATA MOTORS
PRESENTED BY
RISHABH SHUKLA
22053
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2. TATA MOTORS an introduction
 TATA MOTORS is a subsidiary of the TATA GROUP, was
founded in 1945 by J. R. D. TATA
 Initially TATA MOTORS was named as TELCO (TATA
ENGINEERING AND LOCOMOTIVE COMPANY)
 TATA MOTORS entered the commercial vehicle sector in 1954
after forming a joint venture with DAIMLER-BENZ GmbH, in
1991, TATA MOTORS independently launched TATA Sierra, a
multi utility vehicle
 In later years TATA MOTORS became India’s largest
automobile company with many names, TATA SUMO(1994;
LCV), TATA SAFARI (1998, India’s first sports utility vehicle),
TATA INDICA (1998) and the most popular, state of art, the
world most affordable car made for Indian middle class and
lower middle class section yet underrated by Indians i.e. TATA
NANO in 2009
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4.  JAGUAR LAND ROVER PLC is its luxury category
which was acquired by TATA MOTORS in 2008
 TATA MOTORS is responsible for around 94% of its
sales in the MHCV segment & around 84% in the light
commercial vehicle segment
 Current chairman is Mr. CYRUS PALLONJI MISTRY
who is the successor of SIR RATAN NAVAL TATA
present chairman of TATA SONS LTD & TATA TRUST
 Headquarters in MUMBAI, MAHARASTRA
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6. SUBSIDARIES
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8. MISSION
To be passionate in anticipating and providing
the best vehicles and experiences that excite our
customers globally.
VISION
Most admired by our customers, employees,
business partners and shareholders for
experience and value they enjoy from being with
us.
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9. CHARTS
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10. CHARTS
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12. SWOT ANALYSIS
STRENGTH
 CONSOLIDATED net profits of Rs 21,703 crores for the quarter ended in
FY15 on the back of strong sales in the domestic market and a good show
of J&LR
 Market capitalisation of 1,66,458.64 crores
 EBITDA margin has increases by 16% from past year
 No. 1 in heavy commercial vehicles in India
 Tata motors products were of different range and their variety in producing
different models was amazing. They have a wide range of products which
gives the customer an option to choose best among the list
 Owner of JAGUAR & LAND ROVER
 They have intensive R & D practice which continuously enhances their
product developments
 CV sales is 377,193 vehicles and PV sales was 620,357 vehicles in 2014-
2015 makes it as No. 1 automobile company in India
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Tata Motors annual report 2014-2015

13. WEAKNESS
 Tata motors huge market share is concentrated
domestically, and for a company to expand with
acquisitions and alliance, they should try to be a
global player in the automobile market
 Huge competitions in the passenger vehicle
production in India may be a considerable threat and
still it remains a major weakness since Tata motors
innovative projects were delayed due to lot of local
political problems.
 Image of Taxi for Tata Indica.
 Less no of service station as comparison to Maruti
Suzuki. RSS2015
source : www.ukessays.com

14. OPPORTUNITY
 There is huge need for passenger vehicles in India due to
roadways new development projects. People may wish to have
a passenger vehicle for convenience
 Nowadays customers expect cars to be more preferable to
avoid any accidental problems since the population in India is
increasing a lot every year and it is a must now to be safe and
quick accessed vehicles to be owned
 The need for environment friendly vehicles is a must and Tata
motors can concentrate on producing more green products that
can emit less gas fuels and Company's CSR should avail this
opportunity to produce more fuel efficient vehicles with less gas
emissions
 Fastest growing market for small cars in India.
 Positive business outlook for both commercials and passengers
vehicles in the Indian market would give a boost to Tata Motors
‘Indian operation.
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15. THREATS
 Entries of foreign players in Indian automobile
sector.
 Tata motors need an extra attention on processing
raw materials too. The parts required in making
desirable products for Tata motors must be
processed as quickly as possible since they are
manufactured locally and shipped worldwide
 due to global warming Tata motors need to be very
careful in producing green products to ensure the
maintain the environmental regulations properly
 Stiff competition from Maruti Suzuki and Hyundai
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16. COMPETITIVE PROFILE MATRIX
NOTE: 4=major strength ; 3=minor strength ; 2=minor weakness ; 1=major weakness (source : www.tatamotors
CRITICAL SUCCESS FACTOR WEIGHT RATING SCORE
Market Share 0.15 4 0.6
Product Quality 0.15 4 0.6
Management 0.08 3 0.24
Financial Position 0.09 3 0.27
Global Expansion 0.07 4 0.28
Advertising 0.08 3 0.24
Customer Service 0.07 2 0.14
Price Competitiveness 0.07 4 0.28
Customer Loyalty 0.07 2 0.14
Sales Distribution 0.08 3 0.24
Production Capacity 0.09 3 0.27
Total 1 3.3
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17. BCG MATRIX
 Tata motors heavy and light commercial vehicle
products were placed under Cash cows, where
these products have high market share but low
growth due to increased competition. To avoid these
problems, the company should concentrate on
customer retention
 Tata motors new innovative and interesting product is
Tata Nano and it is placed under question mark in
BCG matrix along with Jaguar and Land Rover
products. It is because they have low market share
but still expected to perform well in market and reach
high market growth
 Tata motors don't have a mentionable product that is
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19. THANK
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