Mkt mini project

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Mkt mini project

  1. 1. Tata Motors and the Automotive Industry
  2. 2. History <ul><li>Started in 1945 in Mumbai, India. </li></ul><ul><li>Original production was on locomotives. </li></ul><ul><li>1954 </li></ul><ul><ul><li>First car rolled off of the assembly line. </li></ul></ul><ul><li>Tata’s are a family of Indian industrialists and philanthropists. </li></ul><ul><li>The family founded: </li></ul><ul><ul><li>Ironworks </li></ul></ul><ul><ul><li>Steelworks </li></ul></ul><ul><ul><li>cotton mills </li></ul></ul><ul><ul><li>hydroelectric-power plants </li></ul></ul><ul><li>Are of their endeavors have been proved to be crucial to India's industrial development. </li></ul>
  3. 3. History <ul><li>Tata Motors is India’s owns the largest independent company in India. </li></ul><ul><li>Mercedes and Tata teamed up to create a truck line. </li></ul><ul><ul><li>First major business deal with another firm. </li></ul></ul><ul><li>Together both companies started their commercial vehicle operations in 1960. </li></ul><ul><li>in 1986 the company created and sold the first LCV </li></ul><ul><ul><li>LCV = light commercial vehicle </li></ul></ul><ul><ul><li>Was the Tata 407 </li></ul></ul>
  4. 4. History <ul><li>Tata Motors decided to pursue joint ventures. </li></ul><ul><ul><li>Cummins Engine Co., Inc., was the first company to jointly venture with Tata in 1993. </li></ul></ul><ul><ul><li>Manufactured a diesel engine that had high horsepower and emitted less harmful chemicals. </li></ul></ul><ul><li>Began creating new lines in the late 1990’s and early 2000’s: </li></ul><ul><ul><li>Compressed natural gas buses </li></ul></ul><ul><ul><li>1109 vehicle, used for commercial purposes. </li></ul></ul><ul><ul><li>Ex-series </li></ul></ul><ul><ul><li>Newly designed LCV called the 207 DI </li></ul></ul>
  5. 5. Products <ul><li>Tata Indigo </li></ul><ul><ul><li>Created in 2002 </li></ul></ul><ul><ul><li>Mid-sized sedan. </li></ul></ul><ul><ul><li>Different models run on either normal gasoline or diesel fuel. </li></ul></ul><ul><ul><li>Seats 5 people. </li></ul></ul><ul><ul><li>Same luxuries as American made vehicles. </li></ul></ul>
  6. 6. Products <ul><li>Tata Indigo SW </li></ul><ul><ul><li>Station wagon version of the Indigo. </li></ul></ul><ul><ul><li>Same basic features as the Indigo. </li></ul></ul><ul><ul><li>Seats 5 people. </li></ul></ul><ul><ul><li>Different models fun on different fuels. </li></ul></ul><ul><ul><li>Different optional safety features than other vehicles. </li></ul></ul>
  7. 7. Products <ul><li>Tata Indica </li></ul><ul><ul><li>Hatchback version of the Indigo sedan. </li></ul></ul><ul><ul><li>Easily affordable. </li></ul></ul><ul><ul><li>Smallest in the line of Tata vehicles to date. </li></ul></ul><ul><ul><li>Seats 5 people. </li></ul></ul><ul><ul><li>Same basic features as the sedan. </li></ul></ul>
  8. 8. Products <ul><li>Tata Safari </li></ul><ul><ul><li>Mid-sized SUV. </li></ul></ul><ul><ul><li>Has a special engine called DICOR. </li></ul></ul><ul><ul><ul><li>Direct Injection Common Rail. </li></ul></ul></ul><ul><ul><ul><li>Allows the engine to intercool itself. </li></ul></ul></ul><ul><ul><li>Comes in either a 4x4 or a 4x2. </li></ul></ul><ul><ul><li>Can seat 7 passangers. </li></ul></ul>
  9. 9. Products <ul><li>Tata Sumo </li></ul><ul><ul><li>Runs off of diesel fuel. </li></ul></ul><ul><ul><li>Seats up to 7 passengers. </li></ul></ul><ul><ul><li>Has a separate rear and front suspension for an optimal ride. </li></ul></ul><ul><ul><li>Has two separate air conditioners for the front and rear of the vehicle. </li></ul></ul>
  10. 10. Tata Group <ul><li>100 companies throughout 7 business sectors </li></ul><ul><ul><li>Engineering, materials, energy, chemicals, services, consumer products, information systems and communications </li></ul></ul><ul><ul><ul><li>Tata AutoComp Systems - Automotive </li></ul></ul></ul><ul><ul><ul><li>Tata Steel - Materials </li></ul></ul></ul><ul><ul><ul><li>Tata Power - Energy </li></ul></ul></ul><ul><ul><ul><li>Rallis India - Chemicals </li></ul></ul></ul><ul><ul><ul><li>Tata Realty and Infrastructure - Service </li></ul></ul></ul><ul><ul><ul><li>Tata Tea - Consumer Products </li></ul></ul></ul><ul><ul><ul><li>Tata Technologies - Information Systems and Communications </li></ul></ul></ul>
  11. 11. Marketing mix TATA MOTORS 1. Product : Tata has a very wide range of products it has passenger cars, utility vehicles, Trucks,  Commercial passenger Carriers And Defense Vehicles. Passenger cars UtilityVehicles Trucks Commercial Passenger Carriers Indica vista Safari Dicor Tata Novas Buses Indigo XL Sumo Grande TL 4×4 Winger Nano Sumo Magic Fiat cars Xenon XT
  12. 12. 2. Price: The prices of Tata motors are generally affordable acceptable by the general public at large. Tata always have something for the lower class people with Nano being their trump card. Giving discount every month and special promotion for certain type of vehicle also one of the strong strategy use by Tata Motors. Discount can be made from Company’s profit or from dealer’s profit at certain range.
  13. 13. 3. Place: Tata Motors has an extensive dealer network covering Indian and International markets. Wherever you are, there is a Tata Motors Sales and Service dealership close to you. The channel of distribution, physical location, and dealership method of distribution and sales is generally adopted. The distribution of vehicle must be in a very systematic way, from the plant to dealership and to end user. This is not only in India itself but also to the world-wide dealership.
  14. 14. 4. Promotion: Tata motors promote their products via Advetising and after sales services 5. People : Tata Motors owe our success to the highly motivated and talented staff. Our recruitment division picks the crème-de-la-crème from premier universities, management and engineering institutes in India. they put them through rigorous training programmes to hone their entrepreneurial skills and impart comprehensive product knowledge.
  15. 15. 6. Processes: Tata motors follow Balanced Scorecard Collaborative, Inc for achieving excellence in overall Company performance. 7. Physical Evidence: The management of the company has managed to keep their hopes alive even in this recession and hopes that the worse is behind Tata Motors recently launched the most awaited  car of the year, Tata Nano and the company has already received 203,000 booking that are fully paid and 70 percent of the applicants are ready to wait till the end of 2010 for the car to be manufactured.
  16. 16. Distribution Network in INDIA
  17. 17. Price Range: 2.99 to 4.82 lacs Price Range: 11.61 to 15.84 lacs Price Range: 5.57 to 6.74 lacs Price Range: 1.41 to 1.97 lacs Price Range: 4.48 to 5.80 lacs Price Range: 9.13 to 10.11 lacs
  18. 18. AWARDS
  19. 19. THANK YOU

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