tata motors

1. Presented By:-
1)Bhalodiya Khushbu(03)
2) Ghelani Rima(09)
3) Kabariya Binal(14)
4)Kukreja Pooja(17)
5) Mangroliya Aarsi(20)
6) Parekh Janvi(24)
Presented To :
Khushbu ma’am
1

2. • content
• INTRODUCTION
• HISTORY
• PRODUCT
• AQUSITION
• SWOT
• PEST
• PORTERS FIVE FORCES
• VALUE CHAIN
• LEADERSHIP
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3. 3

4. TATA GROUP :-
• Tata Chemicals
• Tata Salt
• Titan Industries
• Tata Ceramics
• Tata Coffee
• Tata Power Trading
• Tata Projects
• Tata Cummins
• Tata Motors
• Tata Business Support Services
• Tata Communications
• Tata Interactive Systems
• Tata Teleservices
• Tata International AG
• Tata Investment Corporation
• Tata Limited
• Tata Steel
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5. History Of TATA Motors:-
Founded
1945
Founder JRD Tata
Headquarters
Mumbai, India
Key people
Ratan Tata
Ex-chairman - Natarajan Chandrasekaran
Non Executive Director & Chairman
Parent Tata Group
employees 55,000 5

6. Con………..
• 1945 :- 1st September at Mumbai to manufacture diesel vehicles for
commercial use.
• 1948 :- medium commercial vehicles at Jamshedpur.
• 1992 :- Production of MCV's (multi convovial vehical ) commenced at
Lucknow.
• 1993 :- During the year company introduced the Tata full forward 609 LP
bus and Tata 609 SFC (semi forward control) version.
• 1994 :-During the year company introduced the Tata SUMO and LPT 709.
• 1995 :- During the year a new double pick-up and Army Version of various
Telco Vehicles were developed.
• 1998 :- Telco proposes to set up authorised service stations every 100 km
on every highway.
• The Company in its small car segment has launched "Tata Indica" which
evoked an overwhelming response in the Indian Market.
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7. • Con…..
• 2003 :- Unveils Tata 207 DI in Andhra Pradesh
• 2007 :- Tata Motors has been presented the Golden Peacock Global
Award for Corporate Social Responsibility (CSR) in the Large
Business category by the Institute of Directors.
• 2013 :- Tata Nano becomes the first Auto Brand in India to cross 3
million fans on Facebook.
• 2015 :- Tata Motors has launched six models from its prima range of
heavy commercial vehicles in Kenya.
• 2016 :- Tata Motors bags order for 25 Hybrid buses from
MMRDA(mumbai metropollitan region development n authority )7

8. Vision :-
• To be ''best in the manner in which we operate, best in the
products we deliver, and best in our value system and ethics.'‘
Mission :-
• We innovate mobility solution with passion to enhance quality
of life.
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9. Passenger
cars
Utility
Vehicles
Trucks Commercial
Passenger
Carriers
Indica vista Safari Dicor Tata Novas Buses
Indigo XL Sumo Grande lpt 1613 Winger
Nano Aria wabco Magic
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10. Aquisition :-
• 2005 21% controlling stake in the Spanish bus.
• 2008 English car maker Jaguar Land Rover.
[manufacturer of the Jaguar and Land Rover from Ford
Motor Company.]
• 2009 full ownership of Hispano Carrocera.
• 2010 80% stake in the Italian design.
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11. SWOT analysis
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12. Strength :-
 One of the most established company in automobile sector
 Distribution Network
 Good market penetration
 Expert service professionals available
 International presence
 Dedicated engineering and R&D department
 More than 60,000 employees
 Highly diversified product portfolio
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13. WEAKNESS :-
 Limited international presence.
 Sometimes faces alleged quality and durability issues.
 Limited consumer base.
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14. opportunity :-
 Expanding automobile market and Augmenting the distribution and
service network in various countries.
 Increasing per capita income and purchasing capability of potential
customer base.
 Leveraging customer engagement experience to acquire new
customers.
 Leveraging mergers and acquisitions to acquire newer technology.
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15. THREATS:-
 Increasing fuel costs.
 Competition from other big automobile giants.
 Competitive products offering same level features at a lesser
price.
 New entrants.
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16. Pest analysis
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17. Political :-
 Political climate or stability
 Labour laws
 Pricing regulation
 Environmental rules & regulations
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18. Economic :-
 Inflation rate
 Buying capacity of people
 Prices of external resources
 Interest rates
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19. Social :-
 People concerns over the price, mileage, brand of the car,design and
style, after sales service when purchasing a vehicle.
 Social responsibility
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20. Technological :-
 Fuel consumption
 Research and development
 Technological factors and innovations
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21. Porter’s Five Forces Chart :-

22. Threat of new entrant :-
 High capital requirements
 Economic scale
 Demand side benefit of scale
 Customer switching cost
 Advance technologies are required

23. Threat of substitute :-
 Substitutes performance

24. Bargaining Power of suppliers :-
 High competition among suppliers
 Distribution channel
 switching cost

25. Bargaining power of buyer :-
 Low buyer price
 Price sensitivity
 Large number of customers.

26. Industry exiting rivalry :-
 Large industry size
 Fast industry growth

27. 27
Value chain analysis of tata
motors

28.  Value Chain Analysis is a useful tool for
working out how you can create the greatest
possible value for your customers. In
business, we're paid to take raw inputs, and to
"add value" to them by turning them into
something of worth to other people.
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30. Inbound Logistics.
Operations
Outbound Logistics
Marketing and Sales
Services
1
2
3
4
5
Primary activity

31. Inbound logistic
 Long term contract with service provider’s –
transporters and agents.
 Personnel at regional offices for over seeing the
smooth transit of goods.
 Transparency and monitoring through deployment of IT
– all transactions through SAP.
 DTL (daily transport logistics) supplies for critical
high valueitems.
 Efficient storage facilities – easy storage and retrieval.
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32. OPERATIONS
 Capital Equipment Manufacturing division –
tooling development capabilities of global
standard.
 Apprentice Trainee Course – ensuring stable
source of skilled manpower.
 TPM(total productive management) team – continuous
drive to improve efficiencies.
 Automated manufacturing processes.
 Distributed manufacturing – Assembly units at South
Africa, Thailand, Bangladesh, Brazil etc.
 Maintenance – technicalcapability.
 Capacity Utilization – Mercedes Benz cars make use
of Tata Motors paint shop facilities.
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33. OUTBOUND LOGISTICS
 Stockyards, all across the country.
 Long term contracts with transporter’s – higher volume of business to
transporters
 ensures competitive price.
 Regional Sales Office and Vehicle Dispatch Section linked through SAP.
 Efficient security system for prevention of any kind of pilferage.
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34. Marketing & Sales
 Structured approach to understanding the requirements of
individual customers – QFD’s conducted at regular intervals.
 Clear identification of product requirements, leading to
development of innovative products – Tata 207 DI,
TataAce.
 Pan India presence and global footprint.
 Various teams for addressing the requirements of
institutional customers – Defense, State Transport Units
 Quick assessment of the changing market dynamics and
consumer preferences –
 Tata 407 LCV
 Large network of dealers – use of technology (CRM-DMS).
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35. Service
 Easy availability of spare parts.
 Efficient collection of data from
field and communication to the
respective plants.
 Pan India presence, as well as global presence.
 Large network of workshops – Dealer
workshops and TASS.
 Training facilities – for dealer end and TASS
personnel.
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36. Procurement
Tecchnology Development
Human Resource
Firm Infrastructure
1
2
3
4
Supportive
activity

37. Procurement
 E procurement initiative.
 Global Sourcing Team – China like tires, power
steering units etc., Steel procured from Belarus.
 Long term relationships with a stable and loyal pool of
suppliers.
 Technology driven procurement – SAP.
 Group resources – Tata Steel and Tata International .
 Localized supplier base at mfg. locations – low
inventory levels.
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38. Technology Development
 Approximately 2% of the annual profits of the company
invested in (R&D).
 Knowledge portal – helps employees keep up-to-date
with the latest technologies.
 Extensive prototype building and testing
facilities. Strategic partnerships – MDI (France),
Fiat etc.
 Formal benchmarking process.
 “Technology Day” organized across all plant locations.
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39. Human Resource
 Vast pool of technically competent engineers and
managers.
 Focus on development of technical capabilities –
Technical Training Center’s, Alliance with technical
Institutes.
 Focus on development of managerial skills –
MTC’s ,TMTC
 Career improvement schemes – FTSS .
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40. Firm Infrastructure
 Multi – Location facilities.
 Strong leadership – under the support of Tata Sons.
 Best in class prototype building facilities.
 Technology – SAP.
 Large product portfolio.
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41. Why Tata Motors is leader into
the market?
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42. Tiago car
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43. Here's how design is leading
Tata Motors' renaissance :-
 It has been well over a year since the Tata Tiago rolled out on to the
Indian streets.
 Immediately, it caught fancy of a then-surprisingly large number of
car buyers, maintained by a lightweight body,
 new generation connectivity,
 fairly stylish interiors and animated drive reviews across the
automotive journalism fraternity.
 At the center of its success, though, was how the Tiago looked.
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44. Mr. Pratap Bose,
Head of Design,
Tata Motors
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45. Mr. Pratap Bose said:
 “We were not in the attention for most car buyers, and that
is what we had to change first,” states Mr. Pratap Bose, Tata
Motors’ design chief. “
 Hence, the Impact design philosophy was born. It was
meant to make an instant impact.
 Seeing the car’s photo should instantly garner interest, (and)
it is only then that they (the buyers) would take test drives,
and that would convert to buying decisions.”
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46. Con…
 Bose has been with Tata Motors for over a decade now, and
in his time, has seen a huge upheaval of consumer vehicle
strategies and how the role of car design has escalated and
evolved at Tata.
 “The process started about four and half years ago when we
needed to change the market position of Tata,” he says.
 “For example, the younger demographic or women were not
being attracted to Tata.”
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47. So, how did the change come along?
 “Mind share leads to
market share”
 The changing
definition of mobility
 What next?
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48. What next…?
 “We have two new platforms for the future,” reveals Bose, “and they
will lead us to a new generation of cars going forward.”
 He also refers to a “integrated platform being developed in house,”
which is going to be the basis for Tata’s future cars.
 At present, Tata’s design work is being centered around these
platforms, which will also encompass its evolutionary Impact design
philosophy in the long run.
 As of now, at least, this is where the key focus will remain.
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