Tata Motors is one of the largest manufacturers of commercial and passenger vehicles in India. It produces a range of vehicles including cars, trucks, buses and military vehicles. Some of its popular cars include the Tata Indica, Tata Indigo, and Tata Nano. While it dominates the commercial vehicle market, it faces competition from other Indian and multinational brands in the passenger vehicle segment. Tata Motors has expanded globally through acquisitions and joint ventures, such as the acquisition of Jaguar Land Rover in 2008. It aims to provide high quality, reliable vehicles and promote clean fuel technologies.

1.  GANESH BHAGAWAT DESAI WRO 0441133
 SHARON SELVARAJ NADAR WRO 0388633

3. INTRODUCTION
 Manufacturing is the production of goods for use or sale using
labor and machines, tools, chemical and biological processing, or
formulation.
 The term may refer to a range of human
activity, from handicraft to high tech, but is most commonly
applied to industrial production, in which raw materials are
transformed into finished goods on a large scale.
 Such finished goods may be used for manufacturing other, more
complex products, such as aircraft,household
appliances or automobiles, or sold to wholesalers, who in turn sell
them to retailers, who then sell them to end users – the
"consumers".

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7. • Revenue - $83.3 Billion (2010-11).
• One of The Largest in Asia.
• The Tata Group Comprises over 100 Operating
Companies in Seven.
• Business Sectors: Communications &
Information Technology.
• Engineering, Materials, Services, Energy,
Consumer Products & Chemicals.

8. PRODUCT PROFILE
Passenger Cars & Utility vehicles Commercial Vehicles
» Tata Sumo/Spacio » Tata Ace
» Tata Safari » Tata Star bus
» Tata Indica » Tata Globes
» Tata Indigo » Tata Marco polo Bus
» Tata Winger » Tata Novus
» Tata Magic » Tata 407 EX
» Tata Nano
Military Vehicles
» Tata Xenon XT
» Tata LSV
» Tata Xover (2009)
» Tata 407 Troop Carrier
» Tata Manza (2009)
» Tata Winger Passenger Mini Bus

9. CHALLENGES
• Tata Motors relies heavily on its sales in India.
• Tata Motors now faces stiff competition from fellow
compatriots like Mahindra, Maruti as well as
multinational brands like Toyota and Chevrolet.
• It has faced controversy over developing the ‘Nano’.
• Ashok Leyland, Tata's biggest competitor in the Indian
heavy commercial vehicle market.

10. Joint Ventures & Acquisitions
• In 2004, the acquisition of Daewoo Commercial Vehicle of South
Korea.
• In 2005, Hispano Carrocera – Spanish bus manufacturing
company.
• In 2006, TML has formed 51:49 Joint Venture with Marcopolo,
Brazil-based global leader in bus body building.
• In 2007, TML also formed a joint venture with Fiat.
• In 2008, the acquisition of British Jaguar Land Rover (JLR) business.

11. • India's Most Trusted Car Brand.
• 'Golden Peacock Environment Management Award' in 2003.
• Forbes Global 2000 list for the year 2005 - Tata Motors ranked at
1215.0
• Tata Motors bagged the prestigious 'CII-EXIM Bank Award' for
business excellence in 2005.
• Tata Motors bagged National Award for Excellence in Cost
Management in 2006.
• Tata Motors - Investor Relations, ranked first in India in 2008.

12. ACHIEVEMENTS OF TATA
GROUP
• 1969: First Tata branded truck rolls out
• 1986: First indigenously developed LCV
introduced
• 1998: Tata Indica, India’s first fully indigenous
passenger car and Safari, India’s
• first SUV launched
• 2002: Tata Indigo, an entry level sedan
introduced
• 2005: Tata Ace, India’s first mini truck
introduced

13. 2007: Launch of Tata Magic & Tata Winger, for
rural & urban passenger transportation
2008: Unveiling of the Tata Nano, People’s Car
2009: Launch of the Tata Prima range of World
Trucks
2010: Unveiling of the Tata Aria
2011: Launch of Tata Magic Iris and Tata ACE Zip

14. MANUFACTURING BASE
• INDIA
• Jamshedpur – Commercial Vehicles
• Pune – Commercial as well as Passenger Vehicles
• Lucknow – Commercial Vehicles
• Pantnagar – Commercial Vehicles
• Sanand – Tata Nano
• Dharwad – Buses
• INTERNATIONAL
• South Korea –Heavy andMedium Trucks
• Spain – High Capacity Buses
• Morocco – High Capacity Buses
• Thailand – Pickup trucks
• UK – Jaguar Land Rover
• SouthAfrica- Light,Medium and Heavy commercial vehicles

15. Financial Performance of Tata
Motors
FY11 FY 12
Net Revenue 1,23,133 1,65,654
Net Profit/Loss 9,221 13,573
350000
300000
250000
200000
150000
100000
50000
0 FY12
FY11

16. OTHER INFORMATION
• Tata Motors has consolidated revenue of USD 14 billion
(Rs 70,938 cr) in 2008 - 09.
• Tata Motors introduced Indica as City Rover in UK but it was a failure.
• Tata Motors has unveiled the electric versions of passenger car Tata
Indica and commercial vehicle Tata Ace to be launched in India in 2010.
• Market Share (Approximately) –
Commercial Vehicles - 64%
Passenger Vehicles - 13%

17. CONCLUSION
Tata Motors has been at the forefront of the Indian automobile
industry's anti-pollution efforts by introducing cleaner engines.
Therefore Tata Motors Limited is always committed to
understanding customer needs.
The name of TATA itself says it all –
 Trust
 Acceptability
 Transparency
 Accountability