Tata Motors is one of the largest manufacturers of commercial and passenger vehicles in India. It produces a range of vehicles including cars, trucks, buses and military vehicles. Some of its popular cars include the Tata Indica, Tata Indigo, and Tata Nano. While it dominates the commercial vehicle market, it faces competition from other Indian and multinational brands in the passenger vehicle segment. Tata Motors has expanded globally through acquisitions and joint ventures, such as the acquisition of Jaguar Land Rover in 2008. It aims to provide high quality, reliable vehicles and promote clean fuel technologies.
Presentation is about TATA MOTORS,
-World’s today is fast paced, intermediate, world where people are asking for new answer mobility, India’s leading automotive company Tata motors is surging ahead with innovative solution.
Tata Motors Limited is India's largest automobile company. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.
The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer.
Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs.
Hi All, We have analyzed the positioning of Tata Nano (Kellogg School of Management Case Study)... We have looked into the current sales trends as of 2015... We have proposed an unique positioning... Hope you will appreciate.
The much hyped Tata Nano couldn’t live up to any sales projection. Why has it not captivated the Indian masses as much as the Pundits and even Ratan Tata hoped it would? Poor product or poor marketing? Tata Nano is a classic case of poor brand positioning. Here are a few reasons why I believe that Tana Nano didn’t fare as well as expected and what we must learn from it.
Presentation is about TATA MOTORS,
-World’s today is fast paced, intermediate, world where people are asking for new answer mobility, India’s leading automotive company Tata motors is surging ahead with innovative solution.
Tata Motors Limited is India's largest automobile company. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.
The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer.
Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs.
Hi All, We have analyzed the positioning of Tata Nano (Kellogg School of Management Case Study)... We have looked into the current sales trends as of 2015... We have proposed an unique positioning... Hope you will appreciate.
The much hyped Tata Nano couldn’t live up to any sales projection. Why has it not captivated the Indian masses as much as the Pundits and even Ratan Tata hoped it would? Poor product or poor marketing? Tata Nano is a classic case of poor brand positioning. Here are a few reasons why I believe that Tana Nano didn’t fare as well as expected and what we must learn from it.
Indian Automobile Industry
Products & Sub Brands
Brand Elements
Analysis of Brand Elements
Sources of brand equity
Brand Awareness, Identity, Personality, equity, Vision, Culture
Perceptual map of TATA Motors in India
TATA’s Commercial Vehicle Market Share in India
TATA’s Passenger Vehicle Market Share in India
Targeting and Segmentation
TATA’s Brand Hierarchy
Brand Extension
BCG Matrix Analysis
SWOT Analysis
Promotional Function of Tata Motors in Last few years
Challenges faced by TATA Motors
Recommendations for Future
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
3. INTRODUCTION
Manufacturing is the production of goods for use or sale using
labor and machines, tools, chemical and biological processing, or
formulation.
The term may refer to a range of human
activity, from handicraft to high tech, but is most commonly
applied to industrial production, in which raw materials are
transformed into finished goods on a large scale.
Such finished goods may be used for manufacturing other, more
complex products, such as aircraft,household
appliances or automobiles, or sold to wholesalers, who in turn sell
them to retailers, who then sell them to end users – the
"consumers".
7. • Revenue - $83.3 Billion (2010-11).
• One of The Largest in Asia.
• The Tata Group Comprises over 100 Operating
Companies in Seven.
• Business Sectors: Communications &
Information Technology.
• Engineering, Materials, Services, Energy,
Consumer Products & Chemicals.
8. PRODUCT PROFILE
Passenger Cars & Utility vehicles Commercial Vehicles
» Tata Sumo/Spacio » Tata Ace
» Tata Safari » Tata Star bus
» Tata Indica » Tata Globes
» Tata Indigo » Tata Marco polo Bus
» Tata Winger » Tata Novus
» Tata Magic » Tata 407 EX
» Tata Nano
Military Vehicles
» Tata Xenon XT
» Tata LSV
» Tata Xover (2009)
» Tata 407 Troop Carrier
» Tata Manza (2009)
» Tata Winger Passenger Mini Bus
9. CHALLENGES
• Tata Motors relies heavily on its sales in India.
• Tata Motors now faces stiff competition from fellow
compatriots like Mahindra, Maruti as well as
multinational brands like Toyota and Chevrolet.
• It has faced controversy over developing the ‘Nano’.
• Ashok Leyland, Tata's biggest competitor in the Indian
heavy commercial vehicle market.
10. Joint Ventures & Acquisitions
• In 2004, the acquisition of Daewoo Commercial Vehicle of South
Korea.
• In 2005, Hispano Carrocera – Spanish bus manufacturing
company.
• In 2006, TML has formed 51:49 Joint Venture with Marcopolo,
Brazil-based global leader in bus body building.
• In 2007, TML also formed a joint venture with Fiat.
• In 2008, the acquisition of British Jaguar Land Rover (JLR) business.
11. • India's Most Trusted Car Brand.
• 'Golden Peacock Environment Management Award' in 2003.
• Forbes Global 2000 list for the year 2005 - Tata Motors ranked at
1215.0
• Tata Motors bagged the prestigious 'CII-EXIM Bank Award' for
business excellence in 2005.
• Tata Motors bagged National Award for Excellence in Cost
Management in 2006.
• Tata Motors - Investor Relations, ranked first in India in 2008.
12. ACHIEVEMENTS OF TATA
GROUP
• 1969: First Tata branded truck rolls out
• 1986: First indigenously developed LCV
introduced
• 1998: Tata Indica, India’s first fully indigenous
passenger car and Safari, India’s
• first SUV launched
• 2002: Tata Indigo, an entry level sedan
introduced
• 2005: Tata Ace, India’s first mini truck
introduced
13. 2007: Launch of Tata Magic & Tata Winger, for
rural & urban passenger transportation
2008: Unveiling of the Tata Nano, People’s Car
2009: Launch of the Tata Prima range of World
Trucks
2010: Unveiling of the Tata Aria
2011: Launch of Tata Magic Iris and Tata ACE Zip
14. MANUFACTURING BASE
• INDIA
• Jamshedpur – Commercial Vehicles
• Pune – Commercial as well as Passenger Vehicles
• Lucknow – Commercial Vehicles
• Pantnagar – Commercial Vehicles
• Sanand – Tata Nano
• Dharwad – Buses
• INTERNATIONAL
• South Korea –Heavy andMedium Trucks
• Spain – High Capacity Buses
• Morocco – High Capacity Buses
• Thailand – Pickup trucks
• UK – Jaguar Land Rover
• SouthAfrica- Light,Medium and Heavy commercial vehicles
15. Financial Performance of Tata
Motors
FY11 FY 12
Net Revenue 1,23,133 1,65,654
Net Profit/Loss 9,221 13,573
350000
300000
250000
200000
150000
100000
50000
0 FY12
FY11
16. OTHER INFORMATION
• Tata Motors has consolidated revenue of USD 14 billion
(Rs 70,938 cr) in 2008 - 09.
• Tata Motors introduced Indica as City Rover in UK but it was a failure.
• Tata Motors has unveiled the electric versions of passenger car Tata
Indica and commercial vehicle Tata Ace to be launched in India in 2010.
• Market Share (Approximately) –
Commercial Vehicles - 64%
Passenger Vehicles - 13%
17. CONCLUSION
Tata Motors has been at the forefront of the Indian automobile
industry's anti-pollution efforts by introducing cleaner engines.
Therefore Tata Motors Limited is always committed to
understanding customer needs.
The name of TATA itself says it all –
Trust
Acceptability
Transparency
Accountability
Editor's Notes
WRO 0441133 2 WRO 0388633
MANUFACTURING
Introduction
TATA MOTORS LIMITED
Headquarters - Mumbai.TML is currently headed by RatanTata.Tata Motors manufactures HCV, LCV, Passenger cars, MUV and Military Vehicles. Global operations - UK, South Korea, Thailand and Spain. TML * world's fourth largest truck manufacturer. * world’s second largest bus manufacturer.