The document summarizes research conducted with a focus group of 6 individuals interested in the indie rock genre to inform the design of an indie rock magazine. Key findings from the focus group included that the magazine cover should feature a prominent image of a band and use bright colors and informal language. Interior pages should include a variety of music-focused content and fashion, with clearly laid out text and informal language. Double page spreads should feature a large, representative image of the subject and include an casual interview formatted to reflect the genre.