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Target audience analysis
Gender : Females
Race : White
Age : 13-18
Geo-demographics : UK, Australia, America
Socio-economics : Students and casual workers
Psychographic profile : Mainstreamers who consume
well recognised texts.
Conclusions/Justification:
This magazine’s target audience is white teenage
females as the main appeal is Justin Bieber and pop
music. Stereotypically this profiling wouldn’t appeal
to any other race due to the stereotypical interests
they have of types of males as well as genre of music.
The magazine is published in English therefore English
speaking countries would buy this. The socio
economics is students as teenage girls would want to
read this. The reason for this is that the target
audience wouldn’t be old people as they wouldn’t
find this entertaining or meeting their interests.
Target audience analysis
Gender : Females
Race : Any race
Age : 18-25
Geo-demographics : UK, America, Australia
Socio-economics : Semi skilled and unskilled manual
workers for example retailers, drivers, waiters
Psychographic profile : Aspirers who are seeking to
improve themselves through magazines by absorbing
their ideologies.
Conclusions/Justification:
This magazine is a females magazine due to the
feminine image of Adele which makes us aware that
the target audience are females. Due to her genre of
music this magazine appeals to any race woman of
the ages 18-25 which are mature and listen to her
and want to know more about her personal life. As it
is a English written magazine this would be bought
and targeted at English spoken people. Semi skilled
and unskilled manual workers would buy this to
entertain themselves as well as to keep up with the
latest news in the music and media industry.
Target audience analysis
Gender : Females
Race : Any race
Age : 13-18
Geo-demographics : Any English spoken country
Socio-economics : Students and casual workers
Psychographic profile : Mainstreamers who are
consuming well recognised brands and texts
Conclusions/Justification:
This Billboard music magazine would appeal females
due to the main topic of Zayn and his solo success as
mentioned in the main cover line. Although it’s a
male on the front cover we are aware by his facial
expressions that woman would be interested in this.
Due to his genre of music (R&B and Pop) any race
woman would want to read this as those genres are
popular between the white race and black. Evidently
the language which the magazine is published in is
English therefore any English spoken countries would
be able to understand it. As it is a magazine targeted
to teenage girls they belong to the socio group of
students as they are young. Any audience that is a fan
of Zayn or the genre type of his music would like this
as an entertainment or interest.

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Audience profiling

  • 1. Target audience analysis Gender : Females Race : White Age : 13-18 Geo-demographics : UK, Australia, America Socio-economics : Students and casual workers Psychographic profile : Mainstreamers who consume well recognised texts. Conclusions/Justification: This magazine’s target audience is white teenage females as the main appeal is Justin Bieber and pop music. Stereotypically this profiling wouldn’t appeal to any other race due to the stereotypical interests they have of types of males as well as genre of music. The magazine is published in English therefore English speaking countries would buy this. The socio economics is students as teenage girls would want to read this. The reason for this is that the target audience wouldn’t be old people as they wouldn’t find this entertaining or meeting their interests.
  • 2. Target audience analysis Gender : Females Race : Any race Age : 18-25 Geo-demographics : UK, America, Australia Socio-economics : Semi skilled and unskilled manual workers for example retailers, drivers, waiters Psychographic profile : Aspirers who are seeking to improve themselves through magazines by absorbing their ideologies. Conclusions/Justification: This magazine is a females magazine due to the feminine image of Adele which makes us aware that the target audience are females. Due to her genre of music this magazine appeals to any race woman of the ages 18-25 which are mature and listen to her and want to know more about her personal life. As it is a English written magazine this would be bought and targeted at English spoken people. Semi skilled and unskilled manual workers would buy this to entertain themselves as well as to keep up with the latest news in the music and media industry.
  • 3. Target audience analysis Gender : Females Race : Any race Age : 13-18 Geo-demographics : Any English spoken country Socio-economics : Students and casual workers Psychographic profile : Mainstreamers who are consuming well recognised brands and texts Conclusions/Justification: This Billboard music magazine would appeal females due to the main topic of Zayn and his solo success as mentioned in the main cover line. Although it’s a male on the front cover we are aware by his facial expressions that woman would be interested in this. Due to his genre of music (R&B and Pop) any race woman would want to read this as those genres are popular between the white race and black. Evidently the language which the magazine is published in is English therefore any English spoken countries would be able to understand it. As it is a magazine targeted to teenage girls they belong to the socio group of students as they are young. Any audience that is a fan of Zayn or the genre type of his music would like this as an entertainment or interest.