The student chose to create an R&B magazine because pop music is associated with younger audiences that they do not understand, and they do not personally enjoy rock music. R&B is a popular genre that will appeal to a wide audience. Some potential magazine names discussed are Tunes, Albums, and Hercules. The masthead Tunes was chosen because it relates to music and implies a focus on new songs, appealing to teenagers. The masthead is designed to represent the R&B genre and target audience through being bold, colorful, and symbolizing good music.