1. i+d
Mobile Gamification
Gamification World Congress
June 20, 2013
agency
platform
Javier Molina Romero
artmobile CEO
Luz Angela Hernández
artmobile KC
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2. Profile
Social
Authentication
Avatars
Notifier
GAMIFICATION
STRATEGY
Easter Eggs
Leaderboards
Badges
Stats
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Instances
Levels

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4. We believe in gamification “in motion”
- conScore Report Spain is the top 1
in Smatphones penetration.
- Users are migrating from TV to
mobile.
- 92% Smartphones users access to
internet from it.
- Low cost marketing flow.
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12. Common game mechanics for mobile apps
•Leaderboards
•Badges
•Comtest
•Challenges
•Achievements
•Social graph
•Location-based
•Reputation
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13. MANAGEMENT STRATEGY
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14. EMPOWER THROUGH ENGAGEMENT Kathy Sierra
=
Fun
Activity
with
purpose
+
16% higher retention
Building
skilld
+
Social
Integration
=
46% higher retention
25% increase in-game expenditure in
real/virtual goods and services
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15. The business of mobile gamification
•Engagement
•Call to action
•User retention
•Data driven
•M-commerce
•Advertising
•Sponsored rewards
•Branded virtual items
•Loyalty cards
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16. http://gamygame.com
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17. TOQUE CEPSA
Simple Game Mechanic:
Keeping the ball juggling to keep the ball in the
air for as long as possible by bouncing it off any
part of the body that is allowed in the rules of
football.
Levels:
5 Different Glasses = 5 different soccer balls
Plus:
Social Graph.
Leaderboard.
Badges
Red Ball. 30 ball juggles
Juggle Hero. 50 Ball Juggles, etc
Anecdote:
Leader: 4 consecutive hours juggling the ball
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18. AVERAGE HUMAN ATTENTION SPAN
IN GAMEPLAY
Focused Attention
2000 = 12 Seconds
2013 = 5 Seconds
Kathy Sierra
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19. Creating passionate user - Kathy Sierra
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20. MAIN COMPONENTS OF A
GAMIFIED APP
• Simple and easy to use.
• They have some kind of goal or deadline.
• There is a reward system.
• They can interact with other users.
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21. •
Motivates to enhance
performance.
•
•
•
Competiton.
Comunity.
Recognition.
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22. •
Engage consumers in its
Fanta brand.
•
•
Earn points
•
•
Try products
Leaderboards and
rankings
Prizes
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23. THE KEY TO MOBILE GAMIFICATION
• It has to empower users.
• Let users solve a problem.
• Aligned to the business model
• Logical to your market
• Part of a bigger Strategy
• Test-iteration-adaptation-test..
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24. WWW.NOALASAPPABURRIDAS.COM
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