The document discusses targeting audiences for a new thriller film. It analyzes data from 4 similar films that showed the majority of viewers were male aged 18-30, which is the secondary target audience. This suggests that while the film may attract more male viewers, it could still appeal to some females. Positive word of mouth from the primary audience could help the film reach a wider secondary audience within social groups and increase views.

2.  In order to attract our audience, we needed
to ensure that firstly our film was the best that it
could possibly be. This is so that once we
attract our audiences, they will directly refer
to their friends and recommend that they
should watch out thriller, as our primary
audience would be very pleased with it.

3.  The use of creativity, originality and our
innovative production means ensured that
our thriller would be adored by our target
audiences. Examples of these aspects are
the killer’s profile; and the contrasts
between the killer and the basketball
player.

4.  We can see that in this film, the majority
of viewers are male, and most of them fit
in with our secondary target audience,
which are 18-30.

5.  This film has a much greater ratio of male
to female viewers, with the majority
fitting in with our thriller’s secondary
audience.

6.  We can see that this film’s audience is
dominated by males, most specifically
between the ages of 18-29, which is our
secondary target audience.

7.  This film is a bit more neutral when it
comes to male/female viewers ratio,
however the majority of viewers are still
male, yet most of them do not fit within
our target audience.

8.  With these 4 examples, the majority of viewers
were male for all the films, with most of them
being within our secondary target audience,
which are males aged 18-30. This is because
the films were rated 18, therefore they were not
advised for teenagers, however our film will
mostly have male viewers.
 This may also change as some female viewers
may be attracted to either the killer or the
basketball player respectively, therefore our
film can attract a wider audience than what
our target audience is.

9.  Once the primary audience has been
reached and has viewed our film, they
would then use the word of mouth in
order to allow us to address a greater
ratio within our selected social groups; in
order to obtain the most amount of
views and it would then help us widen
our audience to more people within the
social groups.

10.  I believe that due to the originality of our
film (as there aren’t other films where a
killer in a duck mask has gone inside a
school and started massacring
everyone), has enabled the viewer to
become very fond of our idea, and
would therefore recommend our film to
they would spread the film with friends of
the same age-range or social group.