This document summarizes research on the target audiences of three films: Looper, Die Hard, and The Bourne Identity. For each film, the target audience is described as primarily male adults who have disposable income over £1000. They are characterized as intelligent, imaginative, independent, and heavy consumers of media. The summaries recommend developing protagonists and storylines that will appeal to these audiences, such as including humor, mystery, action, technology, and wealthy characters. Production quality also needs to be high to meet the standards of these judgmental and discerning viewers.

1. Secondary Research
Blake Ringwood

2. Looper
This screengrab shows us that most commonly male adults watch this film. Therefore this
could communicate to us that we would need a male protagonist so that the majority of
our audience could relate to the character and be more interested. Also the fact that they
have over £1000 pound spare means that they are either wealthy or very smart, meaning
that in our opening sequence, we would have to be smarter then our audience otherwise
they will catch out our mistakes and not like our sequence as much.

3. This screenshot further supports the statement that people that watch this thriller are
smart, because they like to play monopoly. This means that they are intrigued in money and
investments meaning that we have to adapt our piece to approach these people. As well as
this, they like to see a comedic side to the genre, meaning that we could add some punch
lines into it to get our audience more intrigued. They also like music, this means if we add a
score, we need to make sure that it is music that would be suitable for our genre, and we
would have to make sure that the music is to a good standard.

4. This screengrab, shows to us that the audience are intelligent people, as they describe
themselves as imaginative and independent. This means that we need to make sure that we
cab approach these people by making our sequence imaginative to intrigue them. As well as
this we need to make sure that our opening sequence is gripping as our audience could be
intrigued by mystery.

5. The fact that these people shop at big brands such as; Fred Perry, Levis, Jack Wills and
own Land Rovers further support the statement that these people are wealthy as they are
able to afford such high quality products. Meaning that we need to make sure that our
audience can relate to our characters, so maybe we could make one of our characters rich
so that they are relatable.

6. The fact that these people spend over 50 hours per week consuming media, this proves to us
that they consume a lot of media, meaning that they are going to be very judgmental of our film
as they have probably watched a lot of films before. So we need to make sure ours is intriguing
and high quality.

7. Die Hard
This screengrab shows us that most commonly male adults watch this film. Therefore this could
communicate to us that we would need a male protagonist so that the majority of our audience
could relate to the character and be more interested. Also the fact that they have over £1000
pound spare means that they are either wealthy or very smart, meaning that in our opening
sequence, we would have to be smarter then our audience otherwise they will catch out our
mistakes and not like our sequence as much.

8. This screen shot shows us that our audience is up to date with media. This is because if
they are intrigued in pub quizzes, this means that they are either interested at general
knowledge or they are good at them. Also, if they watch formula 1 this means that they
either like sport or they enjoy competitive sport. Finally is they like to watch movies a lot
this means that they are intrigued in media. This all suggests that they consume media a
lot, meaning that we need to make sure our sequence is of high quality, as well as this we
could also add a sporting side to our piece as they seem to be interested in sport.

9. The fact that these people shop at big brands such as; Tiffany, Armani and own Land Rovers
further support the statement that these people are wealthy as they are able to afford such
high quality products. Meaning that we need to make sure that our audience can relate to
our characters, so maybe we could make one of our characters rich so that they are
relatable. Also they are interested in sports as they enjoy champions league and the FA cup,
meaning that if we added a sport aspect to our piece they will enjoy it further.

10. The fact that these people spend over 50 hours per week consuming media, this proves to us
that they consume a lot of media, meaning that they are going to be very judgmental of our film
as they have probably watched a lot of films before. So we need to make sure ours is intriguing
and high quality. Considering they watch 21-25 hours of TV supports this judgment.

11. The Bourne Identity
This screengrab shows us that most commonly male adults watch this film. Therefore this
could communicate to us that we would need a male protagonist so that the majority of
our audience could relate to the character and be more interested. Also the fact that they
have over £1000 pound spare means that they are either wealthy or very smart, meaning
that in our opening sequence, we would have to be smarter then our audience otherwise
they will catch out our mistakes and not like our sequence as much.

12. This screen shot shows us that our audience is up to date with media. This is because if
they are intrigued in pub quizzes, this means that they are either interested at general
knowledge or they are good at them. Also, if they watch formula 1 this means that they
either like sport or they enjoy competitive sport. Finally is they like to watch movies a lot
this means that they are intrigued in media. This all suggests that they consume media a
lot, meaning that we need to make sure our sequence is of high quality, as well as this we
could also add a sporting side to our piece as they seem to be interested in sport.

13. This screenshot shows us that the people interested in this film are interested in
technology. This is due to the fact that they are interested in computers, tv and cars.
This means that in our piece we could use some sort of technology to appeal to our
target audience, this means that our sequence would be successful as they will be
intrigued to watch on. As well as this, we can use the fact that our audience shops
from the likes of Selfridges and Hunter, and make our protagonist fashionable so that
he attracts to the audience that we have targeted.

14. The fact that these people spend over 50 hours per week consuming media, this proves to us
that they consume a lot of media, meaning that they are going to be very judgmental of our film
as they have probably watched a lot of films before. So we need to make sure ours is intriguing
and high quality. Considering they watch 21-25 hours of TV supports this judgment.