Audience research summary
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This document summarizes audience research for a romantic comedy film. It finds that the genre appeals to both male audiences interested in comedy and female audiences interested in romance. Research also shows that audiences are more likely to watch a film if the actors are similar in age, so the film will feature teenage actors to target a teen demographic. Qualitative research discovered that the target audience enjoys watching age-appropriate actors, listening to music, and socializing with friends.
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Evaluation activity 4
- The document discusses targeting a film audience of 15-24 year olds based on survey results showing most respondents were 16-18. This allows including violent and mature content.
- It compares the film's opening to "Shutter Island" and "Gone Girl", both rated 15, to establish similar themes and appeal to teenagers.
- The protagonist is made relatable by being the same age as the target audience, allowing exploration of themes like loss if made into a full film. Extensive research was done on profiling representative male and female audience members.
- Music, protagonist characteristics, and psychological thriller genre were chosen specifically to engage the target demographic based on their feedback and platform preferences.
Task 4 evalutation
This document discusses targeting a film to 15-24 year olds as the primary audience. Research found this age group most commonly enjoys thrillers. Characters were designed between ages 15-16 to allow the audience to relate to them. Secondary research of comparable films like Taken and The Strangers showed 15-24 year olds had the highest viewership. The document profiles 16 year old Emily as a representative target viewer, noting she enjoys scary movies, chick flicks, shops at popular teen stores, and watches programs like TOWIE and Glee. She saw Taken 2 recently and the film is meant to appeal to viewers like her.
Evaluation question 2
The document discusses the creation of ancillary texts, including a poster and radio trailer, to advertise a revenge film. It explains that research was conducted into common conventions of movie posters and radio trailers. Based on this, the poster includes the main characters, title, release date, rating, and contact information. Quotes, music, and sound effects from the film are featured in the radio trailer. The document concludes that including elements found in other successful ancillary media helped effectively promote the story and genre of the film.
Evaluation question 3
The group created a film and conducted multiple questionnaires throughout the production process to gather feedback from their target audience. They began with an initial storyline which they refined based on feedback. During production, they created another questionnaire to ensure changes to the script and storyline were still well-received. After completing the film, a final questionnaire identified some continuity errors to correct and clarified elements of the plot.
Analysis of survey
This is our analysis of the survey that we made based on horror films which will help us in our final piece.
Evaluation activity, q4
This document summarizes the target audience for a media product. It describes a typical 17-year-old audience member who lives in London and enjoys fashion trends, films like Mean Girls and The Bourne Ultimatum, and television shows like Hollyoaks and Friends. The target audience listens to pop, hip hop, and indie music on radio stations like Kiss FM and Radio 1. The document then discusses research showing that teenagers aged 14-18 prefer action films to foreign films. Most of the target audience enjoys thriller films, so the described media product is a realistic thriller that would appeal to this demographic.
Question 4
The document discusses choosing a target audience for a film project. The target audience is chosen as people ages 15 to 30 because they feel this age group would be able to relate best to the storyline. They conducted research including an audience profile and questionnaires with people ages 15 to 20 that provided positive feedback about targeting this age range. The film is compared to the 2012 film "Gone" which had a 15+ age rating and attracted a similar target audience because of stereotypical horror film conventions.
Audience Research
This document summarizes the results of an audience research survey about film viewing preferences. It finds that most respondents were male, in the same age group as the survey creators, and prefer to watch comedies and action films. Respondents said they would be interested in a film containing mild threats, violence or death and that they are most attracted to films by an engaging storyline. They learn about new films mostly through television and social media ads. The survey results provide guidance about how to make a short film that will appeal to the target audience.
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Evaluation activity 4
- The document discusses targeting a film audience of 15-24 year olds based on survey results showing most respondents were 16-18. This allows including violent and mature content.
- It compares the film's opening to "Shutter Island" and "Gone Girl", both rated 15, to establish similar themes and appeal to teenagers.
- The protagonist is made relatable by being the same age as the target audience, allowing exploration of themes like loss if made into a full film. Extensive research was done on profiling representative male and female audience members.
- Music, protagonist characteristics, and psychological thriller genre were chosen specifically to engage the target demographic based on their feedback and platform preferences.
Task 4 evalutation
This document discusses targeting a film to 15-24 year olds as the primary audience. Research found this age group most commonly enjoys thrillers. Characters were designed between ages 15-16 to allow the audience to relate to them. Secondary research of comparable films like Taken and The Strangers showed 15-24 year olds had the highest viewership. The document profiles 16 year old Emily as a representative target viewer, noting she enjoys scary movies, chick flicks, shops at popular teen stores, and watches programs like TOWIE and Glee. She saw Taken 2 recently and the film is meant to appeal to viewers like her.
Evaluation question 2
The document discusses the creation of ancillary texts, including a poster and radio trailer, to advertise a revenge film. It explains that research was conducted into common conventions of movie posters and radio trailers. Based on this, the poster includes the main characters, title, release date, rating, and contact information. Quotes, music, and sound effects from the film are featured in the radio trailer. The document concludes that including elements found in other successful ancillary media helped effectively promote the story and genre of the film.
Evaluation question 3
The group created a film and conducted multiple questionnaires throughout the production process to gather feedback from their target audience. They began with an initial storyline which they refined based on feedback. During production, they created another questionnaire to ensure changes to the script and storyline were still well-received. After completing the film, a final questionnaire identified some continuity errors to correct and clarified elements of the plot.
Analysis of survey
This is our analysis of the survey that we made based on horror films which will help us in our final piece.
Evaluation activity, q4
This document summarizes the target audience for a media product. It describes a typical 17-year-old audience member who lives in London and enjoys fashion trends, films like Mean Girls and The Bourne Ultimatum, and television shows like Hollyoaks and Friends. The target audience listens to pop, hip hop, and indie music on radio stations like Kiss FM and Radio 1. The document then discusses research showing that teenagers aged 14-18 prefer action films to foreign films. Most of the target audience enjoys thriller films, so the described media product is a realistic thriller that would appeal to this demographic.
Question 4
The document discusses choosing a target audience for a film project. The target audience is chosen as people ages 15 to 30 because they feel this age group would be able to relate best to the storyline. They conducted research including an audience profile and questionnaires with people ages 15 to 20 that provided positive feedback about targeting this age range. The film is compared to the 2012 film "Gone" which had a 15+ age rating and attracted a similar target audience because of stereotypical horror film conventions.
Audience Research
This document summarizes the results of an audience research survey about film viewing preferences. It finds that most respondents were male, in the same age group as the survey creators, and prefer to watch comedies and action films. Respondents said they would be interested in a film containing mild threats, violence or death and that they are most attracted to films by an engaging storyline. They learn about new films mostly through television and social media ads. The survey results provide guidance about how to make a short film that will appeal to the target audience.
Audience research summary
This document summarizes audience research for a romantic comedy film. It identifies the film's target demographics as both male and female audiences, with a focus on teenagers due to including young actors. Research found that the target audience enjoys films with similarly aged actors, listening to music, and socializing. Qualitative research found that male audiences liked the comedy aspects, while some disliked misleading posters that did not convey the comedy. The document concludes that this research will inform the production of the film trailer, poster, and magazine cover to better appeal to the target audience.
Analysis of audience research
The document analyzes audience research conducted for a film noir project. A survey was sent to 12 people and 10 responses were received. Most respondents preferred action and adventure films. The research showed that while audiences were familiar with action genres, some were unfamiliar with film noir. This suggests the filmmakers should raise awareness of the noir genre. The research also helped the filmmakers decide on including mysterious characters and plot twists in the film. Most respondents preferred the film to be aimed at ages 15 and up. Common props like guns and cars fit well within the noir genre. The research provided useful insights into audience preferences that the filmmakers will consider for their project.
Evauluation task 5 presentation
The document discusses how the filmmakers attracted their target audience of 18-30 year olds. They showed realistic violence like a character being hit with a stone, which included close-ups of blood. They also used actors close in age to the audience so viewers could relate to the characters. Additional elements like real-life action scenes, swearing, and shouting were included to match audience expectations of thriller films and increase the intensity. The filmmakers believed these elements made the violence and blood look authentic and helped draw in the target demographic.
Evaluation Question 5
The document discusses several ways the filmmakers attracted and addressed their audience. They made the actors relatable by focusing on the main character's hidden sexuality that he hasn't told friends and family about, showing a situation many people face. They used a popular song in the opening scene to draw audiences in. They also would market the film on social media given its popularity, and use billboards in cities and towns to advertise to a wide audience. Holding a premiere in London would generate significant press and publicity.
4. audiences
The target audience for the film is teenagers, as they can relate to the story of bullying from their own school or college experiences. Filming a scene in college makes the story seem more realistic, as bullying commonly occurs in educational settings. Research was also conducted on similar films about bullying to identify what audiences those attracted. A questionnaire was distributed to college students via Facebook to get feedback on the film's storyline and determine if it seemed realistic and appealing to the target demographic. The feedback received was positive with no requested changes.
Questionnaires!
The questionnaires revealed that the respondents were mainly aged 15-19 years old and enjoyed crime/drug drama genres and films about drugs and violence, like Trainspotting and Ill Manors. This provided useful information for the filmmakers to decide to create a crime drama opening, as that genre seems most appealing to their target demographic. Additionally, the surveys showed that over half of respondents pay attention to opening credits and most feel music is important in a film opening, confirming those elements should be included.
Evaluation: Question 3
- The audience research survey had a bias towards teenagers aged 16-18 who made up 23 of the 31 respondents.
- 22 respondents were Black/African/Caribbean/Black British so cultural influences on music tastes may differ across generations.
- 67% of respondents were female, which could impact preferences for genres like comedy and romance over horror.
- The top 3 ways respondents learn about movies were TV, social media, and word of mouth, reflecting common teenage media exposure.
- The results validated the filmmakers' understanding of their target teenage/young adult audience and horror genre expectations.
Initial ideas
The document outlines three initial film ideas for a group project. The first idea involves three teenage apprentice detectives investigating an unsolved cold case in an abandoned park. The second centers around a boy who has premonitions of his friend's death and tries to prevent them. The third examines how an innocent person can be corrupted by drugs and have their life unravel from a single use.
Questionaire powerpoint
We surveyed more males than females aged 16-20, our target audience. Most respondents preferred crime genres. When making posters, we found listing the actor's name professionally was most important to audiences. Based on research, our crime drama will be set in a city, involve drugs, and feature famous actors to appeal to viewers.
Questionnaire analysis 1
This document analyzes the results of a questionnaire given to Ryan Bogle's target audience for a new police crime film called Redemption. The responses showed that the audience had a varied mix of opinions, most go to the cinema 1-2 times a month, and prefer the name Redemption over Retaliation for the film. The analysis of the answers will help guide the creation of the trailer and film by finding what genres the audience enjoys and determining that sound is an important element.
Question four
Our film was rated 18 based on audience research showing most people preferred elements typically found in 18-rated films, such as violence. While including some violence, our film did not include sex scenes. We aimed our film at teens and adults aged 18-30, particularly males, based on the themes and genres of similar films and shows that appeal to this demographic, such as the TV show Gotham. The age rating of 18 shaped our target audience and the types of conventions we included, which we determined would fit best within an 18-rating based on ratings guidelines and audience feedback.
Sweet revenge fan 1
This document discusses the target audience for a psychological thriller film. It describes the target audience as intelligent students aged 15-25 who enjoy being challenged by complex plots in films like Inception and The Woman in Black. It notes that focus groups of teens and young adults responded positively to the film opening and found the main character relatable as someone their own age. The document also compares the film opening to that of Face/Off, noting similarities in establishing mystery and intrigue. It proposes promoting the film through collaborations with artists like Taylor Swift who have audiences that overlap with the target demographic.
Eval 1
Our documentary follows many of the standard conventions of documentary films. We framed interviews on the left or right third of the shot with the interviewee facing the interviewer. We included captions identifying interviewees and their relevance. We also used cutaways and archive footage to smoothy transition between edited interview answers, and included relevant clips during interviews to keep viewers engaged. Our documentary's background visuals and poster also matched the topic being discussed to adhere to conventional documentary production standards.
Question 4
The document discusses the target audience for a horror film. The intended audience is males aged 16-25, as this age group most frequently watches horror films. An example target audience member is shown via images of things a typical 16-25 year old male might own or enjoy, fitting stereotypes of shopping at certain stores and listening to rap music. Feedback was received that more varied camera angles were needed to maintain interest, while the film's music helped build suspense.
Question 3
The researchers conducted audience research to learn about their target demographic for a crime-action film. They discovered through a site called Pearl and Dean that the target was mainly males aged 15-24, matching the audience for a similar film. They created questionnaires to understand audience preferences, finding that crime and action genres were most popular. Feedback from students to questions about the film storyline was positive. Uploading a teaser trailer to YouTube also received only positive comments, showing that the chosen music fit well with the shots.
Target audience questionnaire – results final
The document summarizes the results of a target audience questionnaire for a thriller film. 20 people were surveyed equally between males and females ages 14-20, most of whom were students. While annual income was not detailed, the results showed that this young demographic had seen many recent thriller films and 14 of the 20 enjoyed the genre, indicating this group would be the target audience for the new film.
Target audience research conclusions
The survey results show that the target audience for singer-songwriter music is mostly female ages 16-30 and 31-45. Females made up more of the respondents and tended to prefer the mellower genre of singer-songwriter music compared to males who preferred rock. Storyline/narrative and bright, colorful artwork were most appealing to the target audience. MP3 downloads were the most popular way to listen to music. Favorite artists varied by age and gender, with Ed Sheeran, Robbie Williams, Maroon 5, Pink, and Adele being among the most popular choices.
Questionnaire results
The document summarizes the results of a questionnaire about tanning. It shows that the target audience is young people aged 16-23, most of whom tan to look better and boost confidence. It also suggests making a documentary about tanning that explores reasons for tanning, risks involved, and issues like addiction. The documentary should air in the evening on Channel 4 to match when the target audience watches TV.
Survey analysis
The survey analyzed responses from 15 participants mostly between ages 16-25. It found the audience had a fairly even split of males and females. Most watched films once a month or every 6 months. When asked about thriller films, most said they enjoyed the genre. The survey also found that participants most enjoyed the building of tension in thrillers and that crime and psychological thrillers were the most popular subgenres. Based on the results, the document recommends including tension throughout and combining elements of crime and psychological thrillers.
Evaluation Question 5: How did you attract/address your audience?
The document discusses how the filmmakers attracted and addressed their audience in several ways:
1) They made the actors relatable by portraying them with hidden identities and situations that some audience members could relate to, such as not openly disclosing their sexuality to friends and family.
2) They incorporated a popular song into the opening scene that most of the audience would recognize to draw them in.
3) They advertised the film on social media, knowing it was popular with their target demographic, to increase awareness of the film to a large number of potential viewers.
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Audience research summary
This document summarizes audience research for a romantic comedy film. It identifies the film's target demographics as both male and female audiences, with a focus on teenagers due to including young actors. Research found that the target audience enjoys films with similarly aged actors, listening to music, and socializing. Qualitative research found that male audiences liked the comedy aspects, while some disliked misleading posters that did not convey the comedy. The document concludes that this research will inform the production of the film trailer, poster, and magazine cover to better appeal to the target audience.
Analysis of audience research
The document analyzes audience research conducted for a film noir project. A survey was sent to 12 people and 10 responses were received. Most respondents preferred action and adventure films. The research showed that while audiences were familiar with action genres, some were unfamiliar with film noir. This suggests the filmmakers should raise awareness of the noir genre. The research also helped the filmmakers decide on including mysterious characters and plot twists in the film. Most respondents preferred the film to be aimed at ages 15 and up. Common props like guns and cars fit well within the noir genre. The research provided useful insights into audience preferences that the filmmakers will consider for their project.
Evauluation task 5 presentation
The document discusses how the filmmakers attracted their target audience of 18-30 year olds. They showed realistic violence like a character being hit with a stone, which included close-ups of blood. They also used actors close in age to the audience so viewers could relate to the characters. Additional elements like real-life action scenes, swearing, and shouting were included to match audience expectations of thriller films and increase the intensity. The filmmakers believed these elements made the violence and blood look authentic and helped draw in the target demographic.
Evaluation Question 5
The document discusses several ways the filmmakers attracted and addressed their audience. They made the actors relatable by focusing on the main character's hidden sexuality that he hasn't told friends and family about, showing a situation many people face. They used a popular song in the opening scene to draw audiences in. They also would market the film on social media given its popularity, and use billboards in cities and towns to advertise to a wide audience. Holding a premiere in London would generate significant press and publicity.
4. audiences
The target audience for the film is teenagers, as they can relate to the story of bullying from their own school or college experiences. Filming a scene in college makes the story seem more realistic, as bullying commonly occurs in educational settings. Research was also conducted on similar films about bullying to identify what audiences those attracted. A questionnaire was distributed to college students via Facebook to get feedback on the film's storyline and determine if it seemed realistic and appealing to the target demographic. The feedback received was positive with no requested changes.
Questionnaires!
The questionnaires revealed that the respondents were mainly aged 15-19 years old and enjoyed crime/drug drama genres and films about drugs and violence, like Trainspotting and Ill Manors. This provided useful information for the filmmakers to decide to create a crime drama opening, as that genre seems most appealing to their target demographic. Additionally, the surveys showed that over half of respondents pay attention to opening credits and most feel music is important in a film opening, confirming those elements should be included.
Evaluation: Question 3
- The audience research survey had a bias towards teenagers aged 16-18 who made up 23 of the 31 respondents.
- 22 respondents were Black/African/Caribbean/Black British so cultural influences on music tastes may differ across generations.
- 67% of respondents were female, which could impact preferences for genres like comedy and romance over horror.
- The top 3 ways respondents learn about movies were TV, social media, and word of mouth, reflecting common teenage media exposure.
- The results validated the filmmakers' understanding of their target teenage/young adult audience and horror genre expectations.
Initial ideas
The document outlines three initial film ideas for a group project. The first idea involves three teenage apprentice detectives investigating an unsolved cold case in an abandoned park. The second centers around a boy who has premonitions of his friend's death and tries to prevent them. The third examines how an innocent person can be corrupted by drugs and have their life unravel from a single use.
Questionaire powerpoint
We surveyed more males than females aged 16-20, our target audience. Most respondents preferred crime genres. When making posters, we found listing the actor's name professionally was most important to audiences. Based on research, our crime drama will be set in a city, involve drugs, and feature famous actors to appeal to viewers.
Questionnaire analysis 1
This document analyzes the results of a questionnaire given to Ryan Bogle's target audience for a new police crime film called Redemption. The responses showed that the audience had a varied mix of opinions, most go to the cinema 1-2 times a month, and prefer the name Redemption over Retaliation for the film. The analysis of the answers will help guide the creation of the trailer and film by finding what genres the audience enjoys and determining that sound is an important element.
Question four
Our film was rated 18 based on audience research showing most people preferred elements typically found in 18-rated films, such as violence. While including some violence, our film did not include sex scenes. We aimed our film at teens and adults aged 18-30, particularly males, based on the themes and genres of similar films and shows that appeal to this demographic, such as the TV show Gotham. The age rating of 18 shaped our target audience and the types of conventions we included, which we determined would fit best within an 18-rating based on ratings guidelines and audience feedback.
Sweet revenge fan 1
This document discusses the target audience for a psychological thriller film. It describes the target audience as intelligent students aged 15-25 who enjoy being challenged by complex plots in films like Inception and The Woman in Black. It notes that focus groups of teens and young adults responded positively to the film opening and found the main character relatable as someone their own age. The document also compares the film opening to that of Face/Off, noting similarities in establishing mystery and intrigue. It proposes promoting the film through collaborations with artists like Taylor Swift who have audiences that overlap with the target demographic.
Eval 1
Our documentary follows many of the standard conventions of documentary films. We framed interviews on the left or right third of the shot with the interviewee facing the interviewer. We included captions identifying interviewees and their relevance. We also used cutaways and archive footage to smoothy transition between edited interview answers, and included relevant clips during interviews to keep viewers engaged. Our documentary's background visuals and poster also matched the topic being discussed to adhere to conventional documentary production standards.
Question 4
The document discusses the target audience for a horror film. The intended audience is males aged 16-25, as this age group most frequently watches horror films. An example target audience member is shown via images of things a typical 16-25 year old male might own or enjoy, fitting stereotypes of shopping at certain stores and listening to rap music. Feedback was received that more varied camera angles were needed to maintain interest, while the film's music helped build suspense.
Question 3
The researchers conducted audience research to learn about their target demographic for a crime-action film. They discovered through a site called Pearl and Dean that the target was mainly males aged 15-24, matching the audience for a similar film. They created questionnaires to understand audience preferences, finding that crime and action genres were most popular. Feedback from students to questions about the film storyline was positive. Uploading a teaser trailer to YouTube also received only positive comments, showing that the chosen music fit well with the shots.
Target audience questionnaire – results final
The document summarizes the results of a target audience questionnaire for a thriller film. 20 people were surveyed equally between males and females ages 14-20, most of whom were students. While annual income was not detailed, the results showed that this young demographic had seen many recent thriller films and 14 of the 20 enjoyed the genre, indicating this group would be the target audience for the new film.
Target audience research conclusions
The survey results show that the target audience for singer-songwriter music is mostly female ages 16-30 and 31-45. Females made up more of the respondents and tended to prefer the mellower genre of singer-songwriter music compared to males who preferred rock. Storyline/narrative and bright, colorful artwork were most appealing to the target audience. MP3 downloads were the most popular way to listen to music. Favorite artists varied by age and gender, with Ed Sheeran, Robbie Williams, Maroon 5, Pink, and Adele being among the most popular choices.
Questionnaire results
The document summarizes the results of a questionnaire about tanning. It shows that the target audience is young people aged 16-23, most of whom tan to look better and boost confidence. It also suggests making a documentary about tanning that explores reasons for tanning, risks involved, and issues like addiction. The documentary should air in the evening on Channel 4 to match when the target audience watches TV.
Survey analysis
The survey analyzed responses from 15 participants mostly between ages 16-25. It found the audience had a fairly even split of males and females. Most watched films once a month or every 6 months. When asked about thriller films, most said they enjoyed the genre. The survey also found that participants most enjoyed the building of tension in thrillers and that crime and psychological thrillers were the most popular subgenres. Based on the results, the document recommends including tension throughout and combining elements of crime and psychological thrillers.
Evaluation Question 5: How did you attract/address your audience?
The document discusses how the filmmakers attracted and addressed their audience in several ways:
1) They made the actors relatable by portraying them with hidden identities and situations that some audience members could relate to, such as not openly disclosing their sexuality to friends and family.
2) They incorporated a popular song into the opening scene that most of the audience would recognize to draw them in.
3) They advertised the film on social media, knowing it was popular with their target demographic, to increase awareness of the film to a large number of potential viewers.
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Evaluation Question 5: How did you attract/address your audience?
Evaluation Question 5: How did you attract/address your audience?
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The participant provided feedback on a TV spot trailer for a film. The majority had a positive reaction and interest in watching the film based on the trailer. Some felt it did not provide enough information to interest them. Based on the feedback, the creator can see that the level of information intrigued most audiences, but that a longer trailer with more information could appeal to a wider audience. The soundtrack was also engaging.
Questionnaire results analysis
The survey results show that the target audience is 14-21 year olds, most of whom are female. They prefer thriller films featuring a strong female lead and countertypical characters. Live action is preferred over animation. Common scenes included death, drugs/alcohol, and parties. Music was the preferred element for building suspense in film openings. The results support focusing the media product on a thriller genre appealing to this demographic.
Questionnaire results analysis
The survey results show that the target audience is 14-21 year olds, most of whom are female. They prefer thriller films featuring a strong female lead and countertypical characters. Live action is preferred over animation. Common scenes included death, drugs/alcohol, and parties. Music was the preferred element for building suspense in film openings. The results support focusing the media product on a thriller genre appealing to this demographic.
Evaluation q4 - hibba sayeed
This document discusses targeting a male audience aged 15-30 for a horror film. Horror films typically contain graphic violence, language, and gory content, making younger audiences less suitable. The film would receive a 15 certificate to match other similar horror films. While mainly targeting males, some females and older audiences may also be interested due to elements of thriller. Research involving audience interviews found that families also enjoy watching together, and people have different preferences. The target audience was expanded to recognize varied interests in the horror genre.
Evaluation media
The document discusses the opening of a student film and how it develops conventions of the horror/thriller genre. The opening uses eerie music, fade ins and outs between shots, and lacks dialogue to build suspense and intrigue audiences. It represents typical social groups like young white heterosexual couples to relate to more of the audience. A major media company like Lionsgate would be well suited to distribute the film since they produce many horror films and have broad reach. Research showed the target audience is 15-25 year olds, especially 18-24 year old females, so the film aims to appeal to this demographic.
Questionnaire 1 analysis
This document summarizes the results of a questionnaire about horror movie preferences. Most respondents were males aged 17-18. Their favorite genres were comedy and action, and favorite horror sub-genre was slasher. Most said film trailers and posters influence their decisions to watch movies. Respondents said they sometimes watch horror movies. The Woman in Black was a popular horror movie choice. Trailers were the preferred promotion technique over magazines. Characters with deformed human faces were found scariest. The conclusion calls for distributing a more targeted questionnaire to inform the plot of a proposed horror movie.
Task 5
The document discusses targeting audiences for a new thriller film. It analyzes data from 4 similar films that showed the majority of viewers were male aged 18-30, which is the secondary target audience. This suggests that while the film may attract more male viewers, it could still appeal to some females. Positive word of mouth from the primary audience could help the film reach a wider secondary audience within social groups and increase views.
Survey Analysis
The document summarizes the results of a survey about preferences for action thriller films among 16-24 year old females in London. Key findings include:
- The target audience prefers films where the protagonist is male, between 16-24 years old, and in films like Taken, Casino Royale, and The Bourne Identity.
- Print advertising like posters is most likely to expose the audience to promotional materials, and film trailers are very effective at enticing viewers.
- Sound is the most important aspect for enhancing authenticity in an action thriller trailer, followed by location. The colors black and red best represent the genre.
Audience research
The document summarizes the results of a survey about film preferences of the target audience for a new film. It found that teenagers aged 14-17 are most interested in movies. Females like watching films more than males. The most popular genres are thriller, action, and horror. Based on this, the filmmakers decided to create a thriller film incorporating these genres. The trailer was found to be most important for promoting a film, so the opening two minutes will clearly present characters, genre and narrative. A title of "Eye for an Eye" tested best with the target audience.
Targetaudienceprofile 101103142838-phpapp01
The document discusses research into the target audience for a thriller film opening. A survey of 17 teenagers aged 14-19 found that thrillers and comedies are most popular genres. Respondents felt an engaging storyline, characters, and opening sequence that creates suspense and tension are important. Music should add emotion and emphasize the story. The target audience is teenagers aged 14-19, mainly female, who like to socialize and may relate to the four teenage girl protagonists. An effective opening sequence with suspense, character introduction, and action is needed to attract this audience.
Evaluation Questions 4+5
The document discusses the target audience for a media thriller project. The target audience is 12-20 year old males based on survey results showing most thriller fans are in this age range and are male. To attract this audience, the media project includes a gun, a significant death of a main character, and a black male lead actor. These elements appeal to the target audience by relating to genres and media they enjoy like action games and subverting expectations of typical thrillers.
Evaluation question 4+5
The document discusses the target audience for a media thriller project. The target audience was determined to be 12-20 year old males based on survey results that showed most thriller fans were in this age range and gender. To attract this audience, the media project included a gun, a significant death of a main character, and a black male lead actor. These elements appeal to the target audience by relating to genres and media they already engage with such as violent video games and subverting expectations of typical thriller films.
Evaluation 4
Our target audience for the media thriller film is students and adults aged 15 and older. We conducted research into similar thriller films and the BBFC age rating system to determine that a 15 rating would be appropriate for our film due to its depictions of strong violence and threats to the protagonist. We created profiles of our target demographic groups, which are primarily working class individuals with spare time to socialize and watch films. Our psychographic profiling found that the ideal audience seeks thrilling and suspenseful experiences that keep them on the edge of their seats. Films with similar conventions would appeal to this group.
Questionnaire results
The questionnaire results showed that the target audience for horror films is 17-24 year old males, most of whom are full-time students living in Chigwell or Barkingside. They prefer to watch psychological and supernatural horror films online or with friends. Common preferences included possessions as the scariest supernatural element and Valak from The Conjuring as the scariest antagonist. Based on this, the proposal is to create an online psychological supernatural horror short film featuring possessions, set in Chigwell/Barkingside, with a group of male student friends as protagonists exhibiting traits of iconic horror character Patrick Wilson.
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Audience research summary
- 2. KEY DEMOGRAPHIC INFORMATIONThe romantic comedy genre is a collaboration of two very popular genres, because of these we are able to target a wide range of audiences. We are able to target a male audience due to the comedy aspect of the film, we are able to do this as comedy's attract a larger male audience. Alongside this we are also able to attract a large female audience as women are the main audience of romantic films. I have also found out through primary research that an audience is more likely to watch a film if it includes actors and actresses of a similar age. In our trailer we will be including actors and actresses who are teenagers meaning we are likely to be targeting teens.
- 3. THE PSYCHOGRAPHICS OF MY AUDIENCEFrom the research that I have conducted I have found out that my target audience enjoy watching films with actors and actresses their age. We have also found out that they enjoy listening to music and socialising with friends.
- 4. QUALITIVE INFORMATION (WHAT AUDIENCES LIKE/DISLIKE IN OUR CHOSEN PRODUCT)
- 5. HOW WILL YOU USE THIS INFORMATION