The target audience for the media product are 16-18 year olds who are currently in school or college. They enjoy listening to rap, hip hop, and grime music every day. Due to their age, they have part time jobs and buy clothes from brands like Adidas, Nike, Topshop, and Zara. The magazine will need to be entertaining and engaging for its young audience while they have free time between school and other activities. It will cover new and upcoming artists in the hip hop genre as well as concerts and events in a digital format accessible on phones and online.

1. Who would be the audience for
your media product?

2. Brand Eye
Audience Profile
Gender: Male and Female
Age: 16-18
Clothes they wear: Due to their age being so young they wont dress exactly like the Hip Hop artists you see on TV. My target audience will
most properly buy their clothes from JD and wear brand such as Adidas and Nike. They may also buy clothes from high fashion supermarkets
like Topshop and Zara.
Jobs they have: Due to my target audience still being in school/college they could have a part time job in a retail store however they wouldn't
have a full time job because they are focusing on their GCSE or A-levels.

3. Brand Eye
Market Segmentation
Demographic:
This magazine is aimed at people aged 16-18. These people will be in school/college either doing GCSE/A-Levels, so this magazine would be
very entertaining for them when they are bored or when they are in their spare time.
Geographic:
Due to their age they are not able to live by themselves yet, or they just wouldn't be able to. They would like with their parent or guardian
and they would be located in town.
Psychographic:
Due to their age they wont be making that much money, just minimum wage, or under minimum wage, and due to the fact that they are still
in school/college they would have no time to do a full time job, so if they are working it will only be part time which they would fit in after
school, or in there free period.
Behavioristic:
Due to them still being or becoming an adolescence so there attitude would be very loud and they would go out a lot with their friends, they
might be going out to concerts and clubs and would talk with loads of slang.

4. Age
 The audience for my media product are aged 16 to 18 this means
that they are still in some type of education, whether it be
secondary school ,college or university. This means that they will
be able to read this magazine in their free time, however they will
be able to access parts of it online as well as the magazine will be
in a digital version.

5. Type of music they like
The audience for my media product enjoy listening to rap, hip hop
and grime. Due to this I made my music magazine a hip hop
magazine with new and up coming artists, with loads of updates
about what is going on and the concerts that will be coming up.
My audience also never have never read a music magazine and don’t
really have an interest in music magazines. Therefore I have to make
sure that this magazine is up to high standards. I have to make sure
that it doesn't have too much writing but has enough information to
make sure that they would want to carry on reading and make sure
that they are willing to buy another one.

6. How often they listen to music
 My target audience listens to music everyday this means that I
have to be more up to date then them when including what is
going on in the music industry.