This document profiles the target audience for a magazine focused on fitness, sports and music. The core demographic is single men aged 16-20 who are interested in maintaining a sculpted physique and staying active in sports. They enjoy popular music genres like electro, dance and rap. The magazine provides advice on working out and fitness to help readers achieve their goals and look their best.

1. TARGET
AUDIENCE
PROFILE
My
magazine
focuses
first
and
foremost
on
fitness
and
sports,
engaging
mainly
with
single
men
within
the
age
group
of
16
to
20,
and
has
its
focus
on
keeping
a
nice
sculpted
figure
and
music-­‐related
activities.
However
it
also
relates
to
some
sports
to
which
the
target
audience
have
expressed
clear
interest,
but
at
a
lower
rate.
These
16
to
20
year
old
men
are
mainly
seeking
tips
and
advice
on
how
to
become
or
keep
on
being
fit,
to
be
able
to
carry
a
nice,
sculpted
figure.
Men
in
this
age
group
are
either
6th
formers
or
in
their
first
years
of
university,
therefore
they
have
to
be
very
self-­‐confident,
brave
and
dedicated
to
keep
on
approaching
they
different
challenges
that
they
will
regularly
come
across,
mainly
in
the
academic
field,
but
also
when
it
comes
to
putting
in
practice
what
they
absorb
from
the
magazine.
They
are
young
adults,
and
so
their
physical
aspect
has
a
big
importance
to
them,
in
terms
of
how
they
will
look
to
other
people,
mainly
to
girls,
to
whom
they
start
to
develop
a
greater
attraction
than
earlier
on
in
their
lives.
They
will
want
to
make
the
best
of
their
figure
keeping
on
searching
for
new
ways
in
which
they
can
achieve
such
aim:
from
gyms
which
offer
the
best
and
most
attractive
facilities
for
the
exercises
they
want
to
focus
on,
to
accessories,
clothing,
and
any
type
of
hardware
to
improve
their
performance
and
help
them
achieve
results
in
the
most
efficient
way.
They
are
an
active
audience
in
this
sense
and
will
be
following
the
“Uses
and
Gratifications”
theory
(by
Blumler
and
Catz
(1974)
as
they
will
be
using
(mag
title)
to
be
informed.
However
the
(mag
title)
reader
is
not
short-­‐minded
and
focuses
exclusively
on
his
body
and
academic
duties.
He
is
more
than
keen
on
hanging
out
with
his
friends
and
enjoying
his
social
life
as
much
as
possible,
carrying
out
his
favourite
leisure
activities:
going
for
the
night
to
nice
bars
and
have
a
drink,
attending
concerts
of
his
favourite
bands
and
going
to
see
his
favourite
sport
live.
So
music
is
a
big
companion
to
these
16-­‐20
year
old
men,
both
in
their
free
time
and
during
their
work
out
tasks.
Electro,
dance
and
rap
come
top
in
the
genres
they
like
to
listen
to,
therefore
artists
like
David
Guetta,
Kelly
Rowland,
Sebastian
Ingrosso
or
Hardwell
will
dominate
their
Ipods,
which
they
always
carry
with
them.
Hence
why
(mag
title)
will
provide
them
with
relevant
music
related
activities
they
will
enjoy.
The
disposable
income
the
(mag
title)
reader
should
have
is
medium,
which
perfectly
matches
his
situation:
student.
The
accessories
needed
to
carry
out
the
sports
and
activities
featuring
inside
the
magazine
are
pretty
accessible,
but
yet
not
the
cheapest.
These
may
include:
sneakers,
t-­‐shirts,
shorts,
or
in
some
cases,
specific
material
for
a
certain
sport:
football
boots,
rugby
head
protector…
The
clothing
style
of
these
16-­‐20
year
old
men
can
take
a
wide
range
of
shapes,
since
there
can
be
a
large
variance
in
this
aspect
within
them;
we
can
have
stylish,
sophisticated,
elegant
and
posh
readers
who
like
fine
suits,
smart
shirts
and
nice
Italian
shoes,
at
the
same
time
as
we
have
more
of
a
simple,
tracksuit
lover,
hoodie-­‐like,
Nike

2. air-­‐max
one.
There
is
not
a
fixed
code
they
all
follow.
At
any
rate
they
all
want
to
keep
their
physical
aspect
to
the
highest
standard
in
their
own
way.
The
vast
majority
of
the
target
audience
will
aspire
to
the
ideal
the
magazine
portrays
and
use
it
as
a
form
of
escapism
from
their
daily
routines;
reading
about
the
celebrities
presented
and
how
they
got
to
where
they
are.
Moreover
the
(mag
title)
reader
is
a
qualified
one;
he
attends
a
gymnasium
or
do
work
out
every
2
days.
Therefore
he
is
interested
in
good
quality
and
relevant
information,
which
he
is
able
to
use
and
enjoy
relating
to
his
own
experience.
In
conclusion,
this
magazine
brings
together
fitness
and
sports;
along
with
some
highly
relevant
leisure
activities
in
the
field
of
music
to
fulfil
the
target
audience
wants
and
needs
providing
them
with
information,
entertainment
and
a
way
of
escapism.