Target Audience Research Explanation
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This is the explanation of my target audience research that I will be carrying out for my A2 media studies coursework.
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Target Audience Research Explanation
This is my updated target audience research explanation for my A2 media studies coursework on horror films.
How the research analysis I have taken will help me when producing my products.
The document discusses the author's research into the psychological horror genre and how technical elements are used to create effective advertising forms like film trailers and posters. The author identifies the key conventions of the genre and how techniques like mise-en-scene, camerawork, sound, and editing can be applied to each media form to appeal to audiences and achieve a thrilling effect. The research will help guide the author's own production work by informing them how to incorporate genre conventions and technical elements into their film trailer, magazine cover, and film poster to successfully communicate messages and attract their target audience.
Questionnaire summary results
From a questionnaire survey of their target audience, the document summarizes key findings about demographics, psychographics, favorite horror film genres and likes/dislikes. It was found that the audience prefers psychological horror films and are young, quirky and creative. Their interests in music and streaming platforms like Netflix indicate they enjoy trends. This information will help guide the planning and production of a film trailer that appeals to this audience's preferences to increase the chances of its success.
Audience interview planning
The document outlines an interview plan to obtain feedback from two target audience members, a 17-year-old female and 18-year-old male, on an existing horror film trailer. The interviewer will ask questions about what they like and dislike about horror genre trailers, including expectations for text, narrative, camerawork, editing, sound, mise-en-scene, and appealing elements. This feedback will help the interviewer benchmark strengths and weaknesses to create a successful horror film trailer for the target audience.
Market research
This document summarizes the results of an online survey conducted for a music magazine. The survey included 8 questions to gather information about readers' music interests, preferred content, and ways to engage them. Key results indicated that readers were most interested in exclusive interviews and new artists, preferred receiving CDs as freebies, and wanted informal double page spreads covering new music and interviews. The survey provided clear insight into how to make the magazine more appealing to its target audience.
Audience profiling and research
A media producer defines their target audience through various research methods. They use demographics to segment audiences by age, gender, and other attributes. Stereotypes and mainstream/non-mainstream distinctions also help define what products will appeal to different audience groups. Geodemographics examine what is popular in different locations or cultures. Socioeconomic factors and psychodemographics provide insight into audiences' purchasing power and beliefs. Primary research gathers custom audience feedback, while secondary research analyzes existing information. Qualitative research offers in-depth understanding of small groups, and quantitative surveys cast a wider net of superficial audience data.
Eq5p1
The document discusses the research and planning done for a film product. It describes conducting secondary market research on existing similar films to create an audience profile focused on gender, age, and socioeconomic class. Primary market research was then done by surveying 10 people fitting the audience profile about their preferences in film trailers. This established the primary target audience as females aged 15-24 from socioeconomic classes AB. However, the film also aims to appeal to a wider secondary audience by age and gender to make it more mainstream, similar to how The Notebook attracted viewers up to age 60 of both sexes.
Typres of research
The document discusses different types of research that businesses conduct including market research, quantitative research, qualitative research, primary research, secondary research, and audiences research. The purposes of research include understanding customer opinions, monitoring competitors, identifying market gaps, and tailoring products and marketing to the right demographic groups. Research is vital for businesses to gain insights, establish customer needs, enhance competitiveness, and ensure long term survival.
Recommended
Target Audience Research Explanation
This is my updated target audience research explanation for my A2 media studies coursework on horror films.
How the research analysis I have taken will help me when producing my products.
The document discusses the author's research into the psychological horror genre and how technical elements are used to create effective advertising forms like film trailers and posters. The author identifies the key conventions of the genre and how techniques like mise-en-scene, camerawork, sound, and editing can be applied to each media form to appeal to audiences and achieve a thrilling effect. The research will help guide the author's own production work by informing them how to incorporate genre conventions and technical elements into their film trailer, magazine cover, and film poster to successfully communicate messages and attract their target audience.
Questionnaire summary results
From a questionnaire survey of their target audience, the document summarizes key findings about demographics, psychographics, favorite horror film genres and likes/dislikes. It was found that the audience prefers psychological horror films and are young, quirky and creative. Their interests in music and streaming platforms like Netflix indicate they enjoy trends. This information will help guide the planning and production of a film trailer that appeals to this audience's preferences to increase the chances of its success.
Audience interview planning
The document outlines an interview plan to obtain feedback from two target audience members, a 17-year-old female and 18-year-old male, on an existing horror film trailer. The interviewer will ask questions about what they like and dislike about horror genre trailers, including expectations for text, narrative, camerawork, editing, sound, mise-en-scene, and appealing elements. This feedback will help the interviewer benchmark strengths and weaknesses to create a successful horror film trailer for the target audience.
Market research
This document summarizes the results of an online survey conducted for a music magazine. The survey included 8 questions to gather information about readers' music interests, preferred content, and ways to engage them. Key results indicated that readers were most interested in exclusive interviews and new artists, preferred receiving CDs as freebies, and wanted informal double page spreads covering new music and interviews. The survey provided clear insight into how to make the magazine more appealing to its target audience.
Audience profiling and research
A media producer defines their target audience through various research methods. They use demographics to segment audiences by age, gender, and other attributes. Stereotypes and mainstream/non-mainstream distinctions also help define what products will appeal to different audience groups. Geodemographics examine what is popular in different locations or cultures. Socioeconomic factors and psychodemographics provide insight into audiences' purchasing power and beliefs. Primary research gathers custom audience feedback, while secondary research analyzes existing information. Qualitative research offers in-depth understanding of small groups, and quantitative surveys cast a wider net of superficial audience data.
Eq5p1
The document discusses the research and planning done for a film product. It describes conducting secondary market research on existing similar films to create an audience profile focused on gender, age, and socioeconomic class. Primary market research was then done by surveying 10 people fitting the audience profile about their preferences in film trailers. This established the primary target audience as females aged 15-24 from socioeconomic classes AB. However, the film also aims to appeal to a wider secondary audience by age and gender to make it more mainstream, similar to how The Notebook attracted viewers up to age 60 of both sexes.
Typres of research
The document discusses different types of research that businesses conduct including market research, quantitative research, qualitative research, primary research, secondary research, and audiences research. The purposes of research include understanding customer opinions, monitoring competitors, identifying market gaps, and tailoring products and marketing to the right demographic groups. Research is vital for businesses to gain insights, establish customer needs, enhance competitiveness, and ensure long term survival.
Primary and Secondary Research
This document discusses different types of research methods for creating an advertisement. It explains that primary research involves collecting new data through questionnaires, surveys, or interviews. The author intends to conduct a public questionnaire to understand their audience's interests. Secondary research refers to using existing data collected by others, which can be found in sources like newspapers, reports, and journals. The document contrasts that primary research allows for control over the collected information and quantitative results, while secondary research provides qualitative details from previous studies.
Planning & reseach
This document provides guidance on conducting research to define a magazine's target audience. It advises creating a description of the "typical reader" based on their interests, spending habits, and demographic factors. Primary research like questionnaires and interviews of the target audience should be used to inform decisions about content, style, and name. Respondents should be carefully selected to represent the target reader. Questions can gather information on current media consumption as well as opinions on potential magazine ideas. Results should be analyzed and used to influence design and content choices for the magazine.
Audience Research Quantitative
When surveyed about their preferred horror subgenre, the majority of respondents chose thriller. Examples of popular thriller films with these demographics are the Saw and Hostel series. These graphic films combine elements of horror and suspenseful action thrillers. The data also showed that this demographic learns about films from trailers and friends and is regularly engaged with visual media and social interactions related to film. Most people in this group research films online using sites like IMDb before watching. While online viewing is most common, high costs may prevent many from purchasing DVDs. In conclusion, this demographic is an active audience that learns about, researches, and often views films via online methods rather than physical purchases.
Task 1 - research
This document discusses different types of research used in media production:
- Quantitative research uses measurable facts and statistics, while qualitative research relies on in-depth opinions and perspectives.
- Primary research involves collecting original data directly, such as through surveys or focus groups, while secondary research uses existing sources.
- The purpose of research is to understand audiences and make profitable media products through learning about demographics, psychographics, competition, and determining a project's viability.
How media producers define their target audience
Media producers use six methods to define their target audience for new products:
1) Quantitative research uses surveys to collect hard data and statistics on audience opinions.
2) Socio-economic status considers education, income, and occupation.
3) Psychographics analyzes lifestyles and agrees or disagrees with opinion statements.
4) Geo-demographics classify people by their neighborhoods and surroundings.
5) Demographics describe the population's characteristics like age and gender.
6) Size refers to the total number of people in the target audience.
Target audience research explanation
Audience research involves questioning a target market to understand their opinions, preferences, attitudes, and interests in a product or program. This helps ensure promotional materials are appealing and draw in the maximum audience. Methods for audience research include questionnaires, focus groups, informal conversations, and social media feedback to understand what the target audience wants from supernatural horror promotions.
Target audience
This document discusses target audiences for films. It analyzes the target audiences of Taken, Harry Potter, and The Dark Knight Rises based on psychographics like age, gender, and social class of viewers. For their own thriller film opening, the authors conclude the target audience will be explorers aged 15-35, with a slightly higher male viewership (55% to 45%) coming from middle income social classes C1 to C2. To appeal to this psychographic, the opening will incorporate excitement, tension, and narrative mysteries.
Music Magazine Evaluation
This document discusses the evaluation of a music magazine called Tunes4U. It examines how the magazine's form and conventions compare to real music magazines, how it represents social groups like musicians and music lovers, and what type of media institution would be suitable for distributing the magazine given its audience and content. The document also reflects on what technologies were utilized in constructing the magazine and what was learned from the preliminary task to the final product, including skills related to magazine layout, photo editing, and understanding the target audience.
Mind map
This document discusses key design decisions for a new music magazine, including whether to target a specific gender, genre of music, or leave it ambiguous. It considers typical magazine conventions like monthly vs weekly issues, layout styles, number of photos, and potential subscription and promotional offers to include. Color schemes, fonts, and photo studio vs outdoor shoots are also addressed.
Types of audience research
There are four main types of audience research: primary research conducted by researchers themselves using methods like questionnaires and interviews; secondary research using existing sources like newspapers or statistics; quantitative research that produces measurable results about large populations shown as numbers and charts; and qualitative research that explores people's opinions through methods like focus groups to understand perspectives rather than measure responses.
Evaluation questions how to present them on your blog - mon 29 march 2010
This document provides guidance on presenting evaluation questions from a media production project. It includes sample questions about the media product, its audience, and how the audience was attracted. It also gives suggestions for visually presenting the answers, such as showing film openings, photos, and gathering audience feedback through a screening and comments. Students are advised to tie their responses back to previous research and evaluate how successfully they attracted their intended audience.
Audience Research
The document summarizes research conducted through a questionnaire to understand the target audience for a music video. It was distributed to a 6th form college via email, receiving 61 responses, mostly female. The research found that the target audience listens to indie/rock music and cares about visuals being relevant to lyrics in music videos. It also revealed preferences for certain clothing shops and universities over jobs or travel after college. However, the results may be biased due to the predominantly female responses received.
Ha7 task 1
Quantitative research involves collecting large amounts of data through surveys with closed-ended questions to produce statistics about people's opinions. Qualitative research uses open-ended questions to gather more detailed feedback about people's behaviors, perceptions, and the reasons for their choices. Audience profiling finds out information about the target audience beforehand so the message can be tailored to them, such as getting feedback through game demos.
lolpokol
This document outlines the tasks and learning objectives for a media studies unit on media audiences and products. It includes three learning goals: 1) Understanding how media industries identify target audiences, 2) How media products are constructed for specific audiences, and 3) How audiences can respond to media products. The document provides tasks for students to analyze audience data, construct a media product for a target audience, and assess audience response to their media product through surveys and focus groups.
How media producers define their target audience
The document discusses different methods that media producers use to define their target audiences for documentaries. It describes several profiling methods such as quantitative research using viewing figures, qualitative research through focus groups and interviews, socio-economic status research, demographics research using charts to categorize audiences, psychographics research examining audience behavior and personality, and considering audience age and gender. The document evaluates which methods are most useful for documentary producers, with qualitative research and demographics and psychographics charts seen as providing the most detailed audience information.
Question 1
My media product uses conventions found in real magazines, such as a main image, variety of text, color scheme, and alternative images. Images were created and edited using Photoshop, and were inspired by well-known magazines to develop ideas about heavy rock music and drugs that may create controversy or challenge what audiences find suitable. The theme of drugs and rock 'n' roll throughout the magazine exposes audiences to real-life drama and challenges norms.
Foundation portfolio presentation
The document discusses the results of market research conducted to design a magazine product. It summarizes:
- Most readers are between ages 17-35
- Indie music is most popular genre
- Price of magazine should be no more than £5 weekly
- Bauer Media would be a suitable distributor due to their mainstream audience reach
- The magazine is aimed at males ages 17-35 who prefer mainstream music weekly
- Consistent style, reasonable price, and focus group recommendations will attract the audience
- Skills in Photoshop, blogging, and presenting were improved through constructing the magazine product.
Test 1 ads note
This document discusses research methods and advertising campaign planning. It covers both quantitative and qualitative research types used to obtain consumer insights. Quantitative research uses surveys with closed and open-ended questions, while qualitative research involves focus groups, in-depth interviews, and observational studies. The document also outlines the key components of developing an advertising campaign plan, including situational analysis, target audience profiling, message and media strategies, and integrating marketing communications tactics. The overall goal is to determine objectives, strategies, and tactics to effectively match the right message with the target market through the optimal media channels.
Uses and gratifications theory
The Uses and Gratifications Theory proposes that audiences actively seek out media to fulfill certain needs. When seeking media, people have expectations of what that media will provide to satisfy their needs. Media makers then aim to match these expectations to fulfill the audience's needs and gratify them. For example, horror film audiences expect certain tropes like eerie music and fog, so filmmakers include these elements. This theory can be applied by analyzing what elements attract audiences for a given media genre and including similar aspects to attract and satisfy that audience.
Topic Research - 'Health & Fitness' - Analysis
This document summarizes Gregory McLaney's research on the topic of health and fitness. It analyzes industry trends in gyms and fitness centers, presents statistics on obesity rates and physical activity levels in the UK, and examines factors influencing people's food choices and health behaviors. The research identifies opportunities to educate audiences on living a healthy lifestyle through tips and by addressing misconceptions about nutrition labeling and food marketing.
Audience Research
The document analyzes the results of a survey conducted to understand the target audience for a documentary about health and fitness. The survey asked questions about demographics, media consumption habits, exercise routines, and interests. Key findings include that the largest groups interested in the topic are ages 45+ and 16-19, females are more interested than males, most watch TV in the evenings and prefer channels like ITV1 and BBC1. This information will help the filmmakers design a documentary that caters to these viewers.
Magazine Research
The document provides demographic profiles for three health and fitness magazines: SHAPE, SELF, and Fittness. It summarizes the key demographics of each magazine's audience including median age, income, education level, and other details. It also provides overviews of typical article categories and features found in each magazine on a monthly basis.
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Primary and Secondary Research
This document discusses different types of research methods for creating an advertisement. It explains that primary research involves collecting new data through questionnaires, surveys, or interviews. The author intends to conduct a public questionnaire to understand their audience's interests. Secondary research refers to using existing data collected by others, which can be found in sources like newspapers, reports, and journals. The document contrasts that primary research allows for control over the collected information and quantitative results, while secondary research provides qualitative details from previous studies.
Planning & reseach
This document provides guidance on conducting research to define a magazine's target audience. It advises creating a description of the "typical reader" based on their interests, spending habits, and demographic factors. Primary research like questionnaires and interviews of the target audience should be used to inform decisions about content, style, and name. Respondents should be carefully selected to represent the target reader. Questions can gather information on current media consumption as well as opinions on potential magazine ideas. Results should be analyzed and used to influence design and content choices for the magazine.
Audience Research Quantitative
When surveyed about their preferred horror subgenre, the majority of respondents chose thriller. Examples of popular thriller films with these demographics are the Saw and Hostel series. These graphic films combine elements of horror and suspenseful action thrillers. The data also showed that this demographic learns about films from trailers and friends and is regularly engaged with visual media and social interactions related to film. Most people in this group research films online using sites like IMDb before watching. While online viewing is most common, high costs may prevent many from purchasing DVDs. In conclusion, this demographic is an active audience that learns about, researches, and often views films via online methods rather than physical purchases.
Task 1 - research
This document discusses different types of research used in media production:
- Quantitative research uses measurable facts and statistics, while qualitative research relies on in-depth opinions and perspectives.
- Primary research involves collecting original data directly, such as through surveys or focus groups, while secondary research uses existing sources.
- The purpose of research is to understand audiences and make profitable media products through learning about demographics, psychographics, competition, and determining a project's viability.
How media producers define their target audience
Media producers use six methods to define their target audience for new products:
1) Quantitative research uses surveys to collect hard data and statistics on audience opinions.
2) Socio-economic status considers education, income, and occupation.
3) Psychographics analyzes lifestyles and agrees or disagrees with opinion statements.
4) Geo-demographics classify people by their neighborhoods and surroundings.
5) Demographics describe the population's characteristics like age and gender.
6) Size refers to the total number of people in the target audience.
Target audience research explanation
Audience research involves questioning a target market to understand their opinions, preferences, attitudes, and interests in a product or program. This helps ensure promotional materials are appealing and draw in the maximum audience. Methods for audience research include questionnaires, focus groups, informal conversations, and social media feedback to understand what the target audience wants from supernatural horror promotions.
Target audience
This document discusses target audiences for films. It analyzes the target audiences of Taken, Harry Potter, and The Dark Knight Rises based on psychographics like age, gender, and social class of viewers. For their own thriller film opening, the authors conclude the target audience will be explorers aged 15-35, with a slightly higher male viewership (55% to 45%) coming from middle income social classes C1 to C2. To appeal to this psychographic, the opening will incorporate excitement, tension, and narrative mysteries.
Music Magazine Evaluation
This document discusses the evaluation of a music magazine called Tunes4U. It examines how the magazine's form and conventions compare to real music magazines, how it represents social groups like musicians and music lovers, and what type of media institution would be suitable for distributing the magazine given its audience and content. The document also reflects on what technologies were utilized in constructing the magazine and what was learned from the preliminary task to the final product, including skills related to magazine layout, photo editing, and understanding the target audience.
Mind map
This document discusses key design decisions for a new music magazine, including whether to target a specific gender, genre of music, or leave it ambiguous. It considers typical magazine conventions like monthly vs weekly issues, layout styles, number of photos, and potential subscription and promotional offers to include. Color schemes, fonts, and photo studio vs outdoor shoots are also addressed.
Types of audience research
There are four main types of audience research: primary research conducted by researchers themselves using methods like questionnaires and interviews; secondary research using existing sources like newspapers or statistics; quantitative research that produces measurable results about large populations shown as numbers and charts; and qualitative research that explores people's opinions through methods like focus groups to understand perspectives rather than measure responses.
Evaluation questions how to present them on your blog - mon 29 march 2010
This document provides guidance on presenting evaluation questions from a media production project. It includes sample questions about the media product, its audience, and how the audience was attracted. It also gives suggestions for visually presenting the answers, such as showing film openings, photos, and gathering audience feedback through a screening and comments. Students are advised to tie their responses back to previous research and evaluate how successfully they attracted their intended audience.
Audience Research
The document summarizes research conducted through a questionnaire to understand the target audience for a music video. It was distributed to a 6th form college via email, receiving 61 responses, mostly female. The research found that the target audience listens to indie/rock music and cares about visuals being relevant to lyrics in music videos. It also revealed preferences for certain clothing shops and universities over jobs or travel after college. However, the results may be biased due to the predominantly female responses received.
Ha7 task 1
Quantitative research involves collecting large amounts of data through surveys with closed-ended questions to produce statistics about people's opinions. Qualitative research uses open-ended questions to gather more detailed feedback about people's behaviors, perceptions, and the reasons for their choices. Audience profiling finds out information about the target audience beforehand so the message can be tailored to them, such as getting feedback through game demos.
lolpokol
This document outlines the tasks and learning objectives for a media studies unit on media audiences and products. It includes three learning goals: 1) Understanding how media industries identify target audiences, 2) How media products are constructed for specific audiences, and 3) How audiences can respond to media products. The document provides tasks for students to analyze audience data, construct a media product for a target audience, and assess audience response to their media product through surveys and focus groups.
How media producers define their target audience
The document discusses different methods that media producers use to define their target audiences for documentaries. It describes several profiling methods such as quantitative research using viewing figures, qualitative research through focus groups and interviews, socio-economic status research, demographics research using charts to categorize audiences, psychographics research examining audience behavior and personality, and considering audience age and gender. The document evaluates which methods are most useful for documentary producers, with qualitative research and demographics and psychographics charts seen as providing the most detailed audience information.
Question 1
My media product uses conventions found in real magazines, such as a main image, variety of text, color scheme, and alternative images. Images were created and edited using Photoshop, and were inspired by well-known magazines to develop ideas about heavy rock music and drugs that may create controversy or challenge what audiences find suitable. The theme of drugs and rock 'n' roll throughout the magazine exposes audiences to real-life drama and challenges norms.
Foundation portfolio presentation
The document discusses the results of market research conducted to design a magazine product. It summarizes:
- Most readers are between ages 17-35
- Indie music is most popular genre
- Price of magazine should be no more than £5 weekly
- Bauer Media would be a suitable distributor due to their mainstream audience reach
- The magazine is aimed at males ages 17-35 who prefer mainstream music weekly
- Consistent style, reasonable price, and focus group recommendations will attract the audience
- Skills in Photoshop, blogging, and presenting were improved through constructing the magazine product.
Test 1 ads note
This document discusses research methods and advertising campaign planning. It covers both quantitative and qualitative research types used to obtain consumer insights. Quantitative research uses surveys with closed and open-ended questions, while qualitative research involves focus groups, in-depth interviews, and observational studies. The document also outlines the key components of developing an advertising campaign plan, including situational analysis, target audience profiling, message and media strategies, and integrating marketing communications tactics. The overall goal is to determine objectives, strategies, and tactics to effectively match the right message with the target market through the optimal media channels.
Uses and gratifications theory
The Uses and Gratifications Theory proposes that audiences actively seek out media to fulfill certain needs. When seeking media, people have expectations of what that media will provide to satisfy their needs. Media makers then aim to match these expectations to fulfill the audience's needs and gratify them. For example, horror film audiences expect certain tropes like eerie music and fog, so filmmakers include these elements. This theory can be applied by analyzing what elements attract audiences for a given media genre and including similar aspects to attract and satisfy that audience.
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Evaluation questions how to present them on your blog - mon 29 march 2010
Evaluation questions how to present them on your blog - mon 29 march 2010
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Audience Research
The document analyzes the results of a survey conducted to understand the target audience for a documentary about health and fitness. The survey asked questions about demographics, media consumption habits, exercise routines, and interests. Key findings include that the largest groups interested in the topic are ages 45+ and 16-19, females are more interested than males, most watch TV in the evenings and prefer channels like ITV1 and BBC1. This information will help the filmmakers design a documentary that caters to these viewers.
Magazine Research
The document provides demographic profiles for three health and fitness magazines: SHAPE, SELF, and Fittness. It summarizes the key demographics of each magazine's audience including median age, income, education level, and other details. It also provides overviews of typical article categories and features found in each magazine on a monthly basis.
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The document outlines the tasks, grading criteria, and learning outcomes for a unit on research techniques for the creative media industries. Students will write a blog describing the main types of research used in creative projects, including primary research, secondary research, qualitative research, quantitative research, market research, audience research, and production research. The grading criteria assess students' understanding of the nature and purposes of research in the media industries, with higher levels requiring more detailed explanations, examples, and correct use of terminology.
Documentary assignment 2
The document outlines the requirements for a documentary assignment, including conducting primary and secondary research. Students must create a research diary documenting their research process, sources used, and evaluations of the sources and how they informed the project. The treatment is a summary of the research and how it will shape creative elements. It must identify the target audience based on research and compare the proposed documentary to similar films, explaining how it differs. The synopsis should provide details on content, visual style, and how it will educate the intended audience based on research findings. Multiple drafts of the treatment are required with spelling and grammar improvements highlighted.
Audience feedback summary
The document summarizes audience feedback received on a film trailer, poster, and magazine cover created for a post-apocalyptic horror film. Feedback indicated the products effectively portrayed themes of violence and hopelessness fitting the genre. Strengths included a professionally made promotional package fitting genre conventions. Weaknesses included limited font/color variation and potential for more effective costumes/props. Feedback methods like surveys, social media comments, and focus groups provided useful insights to further improve the products and appeal to the target audience.
Evaluation Question 3 part 2
Audience feedback helped the author improve their media products by allowing input from their target demographic. They constructed a trailer, poster, and magazine cover then received feedback, which highlighted that the matching color schemes, images used, focus on main characters, and trailer structure were most effective. Receiving this feedback made the products more appealing to their intended audience.
Evaluation notes
The document provides guidance for students to summarize what they have learned from creating a media production project. It includes prompts for students to reflect on how their project used or challenged conventions, represented social groups, might be distributed, and who the target audience was. It also prompts students to discuss what technologies they used for research, planning and production, what they learned from their preliminary work, and approaches they could take to evaluate their project.
Task 1 unit 2, 3, 22
There are two main types of research: quantitative and qualitative. Quantitative research uses statistics and numbers, while qualitative focuses on opinions. There are also two methods of research: primary involves collecting your own data, while secondary uses existing research. When researching, it is important to consider the audience through demographics like age and gender, and psychographics like attitudes. Understanding the market and competitors is also key. Finally, researching viability looks at costs and technological resources to determine if a media product can be profitable.
Question 1(a)
The document discusses different types of research including primary, secondary, qualitative, and quantitative research. It emphasizes that research is essential for media projects to ensure some level of success and identify conventions that audiences expect. Specific forms of research carried out are listed, including research on thriller conventions, representations in films, audience profiles, and more. The most useful research for a teaser trailer production was looking at conventions of teaser trailers in the action genre. Digital media could be used more in research to provide a more diverse understanding. Creativity is defined as using imagination or original ideas to create something new. The document discusses how productions followed conventions to be recognizable but presented them creatively.
Evaluation question 3
The document discusses the feedback the student received from audiences on their film project. They conducted surveys to get input on the film name, magazine name, expectations for different marketing materials, and rough cuts of their poster, magazine, and trailer. The feedback helped them improve their work through multiple drafts. For example, they changed fonts, images, and added more color based on comments. Gathering audience perspectives helped ensure their final products accurately targeted their demographic.
Evaluation question 3
The document discusses the feedback the student received from audiences on their film project. They conducted surveys to get input on the film name, magazine name, expectations for different marketing materials, and rough cuts of their poster, magazine, and trailer. The feedback helped them improve their work through multiple drafts. For example, they changed fonts, images, and added more color based on comments. Gathering audience perspectives helped ensure their final products accurately targeted their demographic.
Evaluation: Question 3
The document discusses using psychographic and demographic research to understand a target audience for a football boot advertisement. It summarizes conducting primary research through a questionnaire to learn the target audience prefers spending around £100-150 on boots designed to enhance shot power. Secondary research analyzed similar ads. The questionnaire provided visual results showing most of the target audience are male, buy boots regularly, and prefer shops like Sports Direct. This informed creating ads with male characters promoting boots that enhance power at a reasonable price point sold in preferred stores.
Planning audience research
This document provides guidance on planning audience research by discussing several models of audience including reception theory, uses and gratifications theory, the 4Cs cross-cultural consumer categories, and Maslow's hierarchy of needs. It instructs the reader to design survey questions that uncover the preferred, oppositional, and negotiated meanings audiences may derive from media based on reception theory. Questions should also establish how audiences use media for diversion, relationships, identity, and information based on uses and gratifications theory. The document advises targeting survey questions to identify which consumer categories and needs audiences relate to based on the 4Cs and Maslow's hierarchy. It provides examples of how to apply these audience theories in survey design and sets a deadline for completing the audience
Question 3 audience feedback
Through questionnaires, interviews, social media, and feedback from classmates, the document discusses what was learned from audience feedback on a thriller trailer, magazine, and poster. Questionnaires and interviews provided insight into what the target audience wants and finds appropriate. Social media feedback gave additional perspective. Classmates, as part of the target demographic, noted improvements and genre conventions to include. Overall, the audience feedback helped strengthen the products and understanding of the target audience.
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The document summarizes the key points that were presented in a pitch for a psychological horror film trailer and promotional package. The pitch included details about the film narrative, subgenre, inspirational texts, technical ideas for the trailer and ancillary ideas for the poster and magazine cover. Feedback from peers encouraged further developing the narrative to relate to audiences and improving technical elements to appear more professional.
Ideas For Camera
An extreme close-up shot of the protagonist's eye would suggest to the audience that by watching the film they are looking into her soul and trying to figure out why she is psychologically unstable. An over-the-shoulder shot would allow the audience to see the film from the protagonist's perspective and make them more sympathetic towards her. A high angle close-up shot would be used to portray the protagonist feeling fragile after experiencing extreme trauma by making her appear smaller and weaker.
Real Life Case Study
A 15-year-old girl, Destiny Garcia, was charged with murdering her mother and step-father, claiming she had been physically and sexually abused by them for years without intervention. She confessed to her cousin that she killed her parents after fleeing to her biological father's home. The bodies were found by relatives who reported them missing after Destiny stabbed her mother and step-father and an accomplice ensured they were dead by shooting them.
Location Ideas
This document discusses location ideas for a horror film trailer created for a media studies course. It describes several location options considered - a graveyard, various house locations like a bedroom and bathroom, a train station, park, alleyway, school, and hospital. Each location is described in terms of how it could increase fear or suspense for viewers. While some locations like the train station and hospital were inaccessible and unrealistic, the filmmakers aimed to use accessible locations to emulate a conventional horror setting for the trailer.
Director Case Study
Stanley Kubrick is praised as an influential director for his unique camera movements and highly controlled yet spontaneous directing style. His films were initially misunderstood but are now considered masterpieces. He taught himself film production and directing. One of his most famous films, The Shining, was a major influence on the document's author and informed their creative decisions for their own psychological horror film. The document discusses Kubrick's directing techniques on The Shining, including using the Steadicam to its fullest potential and custom zoom lenses, that contributed to the film's success and left a lasting legacy.
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The document analyzes the magazine front cover of Empire magazine that is advertising the film Mockingjay: Part 1. It summarizes that the front cover uses the main image of Katniss Everdeen to signal the action-adventure genre and promote the film. The masthead and sell-lines are in bold, uppercase fonts to stand out and attract readers interested in blockbuster films. The layout follows conventions like placing the masthead at the top and film title on the left to guide readers' eyes.
Poster Analysis One
The poster is for the psychological horror film "The Broken" and features the main protagonist Gina with half of her face appearing broken like glass. It fulfills conventions by drawing the audience in with the central image and clues about the narrative, including that Gina is mentally unstable. Dark colors like black, grey, and white set an eerie mood and hint at themes of darkness versus light. The poster effectively promotes the film through its unsettling imagery and cryptic tagline "Face your fear" without revealing too much of the plot.
Poster Analysis Three
This document analyzes a poster for the psychological horror film "Don't Blink". The poster breaks some conventions by placing the title at the top rather than below the image and omitting institutional information. It depicts two characters staring wide-eyed at something outside a cabin set in snowy woods, with a bloody handprint signaling the horror genre. The title, font, and tagline "You might be next..." hint at the film's narrative without revealing too much to maintain intrigue. Overall the poster effectively promotes the film for horror fans while suggesting but not fully revealing the plot.
Film Magazine Front Cover Overview
1) The document analyzes similarities in design across 8 film magazine covers. Common patterns identified include the masthead being the largest text at the top, main images featuring protagonists, and use of colors and text to provide context about the genre.
2) Specific conventions are discussed, such as the masthead style distinguishing horror from other magazines and main images depicting characters in costume rather than actors.
3) Additional recurring elements include placement of the film title, use of other films to draw broader interest, and layout of barcodes and feature articles. Analyzing these patterns informs best practices for promoting films through magazine covers.
Film Poster Overview
The document analyzes eight film posters for psychological horror movies and identifies common design patterns and conventions across the posters. Some key findings include:
1) Most posters feature a close-up shot of the distressed female protagonist to signal her mental instability will be a focus. Cracks in faces also suggest psychological testing.
2) Taglines directly address the audience to make them feel targeted by the antagonist. Phrases imply the audience could be next.
3) Colors like blue and white are used to create ominous, inhospitable atmospheres, while red and black imply more blood and gore.
4) Titles are in all caps near the bottom below main images, drawing viewers in first visually before
Horror Film Narrative
Our film tells the psychological horror story of Marie, who suffers abuse from her parents as a child. This causes her to develop nightmares and later become addicted to drugs and alcohol. Her mental state deteriorates further as she has horrific hallucinations. Marie's boyfriend tries to help her but she ends up killing him in a rage. She grows more unstable, hearing voices and smashing her mirror because she sees her dead boyfriend's reflection. In the end, overwhelmed by her psychological torture, Marie commits suicide by hanging.
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Our target audience is primarily female aged 15-25 who enjoys psychology, media, and creative careers. She aims for a high income doing work she enjoys. She is intelligent, thoughtful, artistic, and likes keeping her mind stimulated through puzzles, reading psychological horror novels, and analyzing psychological horror movies to solve their twists.
Initial Ideas
The document describes ideas for marketing a psychological horror film. It involves a girl who suffers abuse as a child and has nightmares and hallucinations as an adult, hearing voices and seeing disturbing images. She is admitted to a mental hospital, where she attacks and kills her boyfriend, before ultimately killing herself. Marketing ideas include a trailer showing her flashbacks and descent into madness, a horror magazine cover showing her screaming, and posters featuring close-ups of her crying or being overwhelmed by voices in her head.
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This document discusses location ideas for a horror film trailer created for an A2 media studies coursework. It describes several location options considered - a graveyard, various house locations like a bedroom and bathroom, a train station, park, alleyway, school, and hospital. The graveyard, house locations, park, and alleyway were selected as they could help build fear and showcase the protagonist's deteriorating mental state. The train station, school, and hospital were ultimately not used due to issues with access or because the ideas were deemed too cliche.
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Magazine Front Cover Analysis Two
This magazine front cover uses techniques to attract its target horror film audience. The main image promotes the film "Black Swan" showing the protagonist with red eyes to suggest an evil or antagonist role. The masthead "Fangoria" immediately identifies it as a horror film magazine, using a unique font with flicks resembling fangs. Sell lines list films and actors in a small font, either black or red to match horror color schemes. The layout balances text and images, following conventions like the masthead at top and barcode at bottom, to be easily recognizable to loyal readers.
Magazine Front Cover Analysis One
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- 1. Target Audience ResearchExplanation For my target audience research for my A2 media studies coursework I will be carrying out two questionnaires and a focus group to find out more about my target audience and theirpreferencesonhorrorfilms.My first questionnairewillask mytargetaudience generalquestionstoidentify my demographicand theirtypical opinions on whatshould be featured in horror movies and their opinions on what would be included in my practical work. My second questionnaire will ask more detailed, specific questions that will help me make decisions on what to include in my promotional package. My focus group will ask my target audience their views on what they would enjoy seeing in my poster, trailer and magazine front cover. Doing this will help me becomemore awareof what to add into my practical work.