2. what is the purpose of research
on of the reasons that a business would do research is so that they can find out
what opinions people have with regards to a product or more specifically to see
what the competitors are doing in the market. this give insight about possible
pricing structures and will make your business more competitive.
3. why is it so important?
research can help you establish if there is a need for your product or service this
helps you find out if there is a gap in the market. knowing your competitors is key
to success so knowing all about there prices and what they offer and research is
the best way to figure out how to make you survive better.
4. quantitative research
this is research which tends to be yes and no answers typically done on the mass
level doesn't go too far into specifics but offers good key statistical facts about
what the public know.
5. qualitative research
this type of research tell more specifics about the person being asked they will be
able to describe their answers and go into some depth
6. primary research
this research is performed by the people who need it you do it yourself, you can
be much more direct and go out and ask the corresponding age group and be
more specific with the responses that you get.
7. secondary research
secondary research can be, information taken from the internet from sites such as
ask jeeves or wikipedia. it can also be obtained through more traditional means
like books. another way to obtain secondary research is from radio or tv you can
look at current advertisements to better represent your business.
8. market research
market research is vital and some of the ways it is done are to do extensive
research in to the competitors that are applicable to your product to see what they
are doing right and what could be done better.
9. audiences research
this helps you find what is the right group of the public for you and your product it
takes into account demographics such as psychographics and socioeconomic
groups as well as age, gender and race.
