Indian Wellness Market Snapshot
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The real estate and wellness industries in India are growing rapidly. The wellness industry was valued at $2.3 billion in 2009 and is projected to grow 30-35% annually over the next five years. The wellness industry consists of segments like alternative therapies, fitness, nutrition, and rejuvenation like spas. While the industry is growing, new entrants face challenges of competition from unorganized players, lack of regulations and standards, and high real estate and tax costs.
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![Real Estate Owners and DevelopersBusiness EcosystemDriversIncreased consumer health awarenessIncrease in discretionary spending accompanied by rise in lifestyle diseasesGrowth in tourismThe Indian wellness industry is being categorized as a sunrise industry with immense potential for growth.Market SizeUSD 2.3 billion (2009)Projected Growth Rate30 – 35 percentWellness CompaniesJoint VentureDirect MarketingRetail OutletsMarket Entry Strategies / Sales ChannelsE.g.: Pritikin Longevity Centre & Spa and VLCCE.g.: AmwayE.g.: Fitness First, Franck Provost SpaE.g.: Gold’s GymIndian Wellness Market Snapshot-740605-801859<br />E.g.: DLF, Raheja Group<br />Tax AuthoritiesE.g.: Municipal Tax Bodies, Central Board of Excise and Customs<br />Franchisee<br />Certifying Bodies<br />E.g.: Quality Council of India – Standards for the Health and Wellness Industry<br />Training Institutes<br />E.g.: Ananda Spa Institute, R3 Naturals<br />-490855-640080Wellness Market - India<br />,[object Object]](https://image.slidesharecdn.com/wellnessindia-100929093306-phpapp02/85/Indian-Wellness-Market-Snapshot-1-320.jpg)
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noorulhadi Lecturer at Govt College of Management Sciences, noorulhadi99@yahoo.com
i have prepared these slides and still using in mylectures, Reference: Portfolio management by S kevin and onlin.
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Business Plan Powerpoint 1
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The document provides an overview of the wellness and beauty industry in India. It defines wellness as a state of healthy balance that results in overall well-being. The wellness industry is segmented into nutraceuticals, alternative therapies, and fitness and slimming. Nutraceuticals include functional food, functional beverages, and health supplements. Alternative therapies discussed include Ayurveda, yoga, naturopathy, Unani, Siddha, Sowa-Rigpa, and homeopathy. Fitness and slimming focuses on exercise and nutrition. The beauty industry encompasses salons, spas for rejuvenation, and aesthetic dermatology services. The document also provides details on each of these segments
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Indian nutraceuticals, herbals, and functional foods industry emerging on global
Organized by Knowledge Partner provides strategic consulting and market insights to companies across industries like food and healthcare. It has over 35 employees and 15 freelancers with offices in India and Dubai, and a presence in 20 countries and 5 Indian cities through channel partners. The document discusses nutraceuticals, an emerging industry at the intersection of nutrition and pharmaceuticals. It provides market size data for global and Indian nutraceutical markets, highlights industry drivers and trends, reviews regulations, and outlines opportunities and challenges in the space. The CEO and contact information for RNCOS, the knowledge partner organizing the document, is listed at the end.
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The Indian nutraceuticals market is estimated to be USD 1 billion in 2009 and is growing at a CAGR of 18% driven primarily by functional foods and beverages. The market potential is much larger at two to four times the current size. Large pharmaceutical and FMCG companies currently dominate the market, though pure play nutraceutical companies are growing. Increasing health awareness and wider product distribution are driving growth, but a lack of regulation and high prices pose challenges to further market expansion.
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