Market Analysis of Wellness Services in India with specific focus on Ahmadabad City

Grand Project
Chapter 1
Introduction to Wellness
Industry
B. K. School of Business Management
Page 1

Grand Project
1.1 Overview of Wellness Industry
The overall wellness mark
alone comprise 40% of this
ket in India is estimated at INR 490 bn and wellness
market. Some of the key industry trends include:
 The growing wellness
industry has attracted a large number of domes
and international player
 Established players ar
domestic entrants
are pursuing revenue maximization through product
service diversification
Franchising is emerging
sification and are exploring new global and domestic mark
as a popular option for scaling up.
seeking public and private equity investment
 Companies are actively
their growth.
 While there is strong
ong optimism about future growth prospects,
spread over a longer horizon than anticipated.
investments may spr
 There exists an opportunity
for micro-segmentation to develop more
and commercialization of traditional
propositions for consumers
remedies.
 The American Heritage
good physical, mental
appropriate diet, exer
ercise and other lifestyle modifications.
medicine and preventive practices have always
healthy body’. Accordingly, Indian traditional
meditation were aligned to deliver physical and
and happiness.
 In India, traditional
healthy mind in a
ayurveda, yoga and
being, mental peace
services
Medical Dictionary terms ‘wellnesses as
and emotional health, especially when maintained
Wellness comprises the following
Sr
no.
Segments
five segments:
1 Beauty Services & Cosmetic
Products
2 Fitness & Cosmetic
Products
3 Nutrition
Products Services
Skin Care, Health Care,
Colour Cosmetics
Salons & Beauty
Centres, Cosmetic
Treatments
Fitness Equipments,
Slimming Equipments
Fitness Centers,
Slimming Centers
Health & Wellness
Food Beverages,
Dietary Supplements
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oduct and
markets.
ments to fuel
recovery of
targeted value
Indian home
a ‘condition of
by an
ays stressed on ‘a
practices of
internal well-

4 Alternate Therapy
5 Rejuvenation
Grand Project
1.2 Trend of Wellness Industry in India
From its nascent unstructured
rapidly evolved to meet changing
Year
1995 Low consciousness
2000
External appearance
pene
Well nes
Corporate pl
2005
Entry of
There was greater
Increasing brand
made consumers
Sectors lik
Globalisation,
high
2010
Cust
Wellness is becoming
Ayurveda,
Homeopathy, Unani
Treatment Centre
Spas
beginning in the early 90s, wellness indus
lifestyle trends of consumers
Occurrence
industry in India has
Sectors like fitness and nutrition were in their infancy
about body image; Spending on pampering w
affluent.
or ‘looking good’ became more important and
penetration of satellite television fuelled this trend.
l nesses as a concept did not enjoy mainstream popularity
playwas limited, with most participants being small and
organised players led to increased options for consumers.
reater awareness on the correlation between looking good
good.
consciousness and willingness to spend on non-essentials
willing to experiment with new products and
like hospitals, media, retail, etc converged on the wel
increased disposable incomes and exposure to western
awareness levels in consumers, especially among youth.
Customers are developing a holistic perspective on wel
an integral part of the shift from remedial to
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infancy.
was limited to the
the rapid
arity.
individual.
and feeling
and luxuries
services.
wellness boom
estern culture led to
wellness.
o preventive care

Grand Project
1.3 Wellness ecosystem
in India
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Grand Project
Consumers
Consumers mainly comprise
With increasing awareness
seeking wellness solutions
Wellness consumers in India
levels.
prise a young populationwithrising income levels.
s.
oung consumers re-with
of health and personal appearance, these young
to meet lifestyle challenges.
mainly comprise a young population with
Shift to increase in Discretionary Spend
rising income
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Providers
Wellness offerings can be
needs of the consumer
Hygiene n e e d s stem from
Curative needs are aligned
lifestyle.
Enhancement needs focus
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segmented along hygiene, curative and enhancement
the basic necessity to maintain personal cleanliness.
to prevent disease, cure ailments and maintain
on improving personal appearance and self-confidence.
a healthy
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Adjacent Industries
Grand Project
Healthcare: Transition of
wellness care provider. Eme
services: Preventive check-
Apollo Life, an initiative by
prevention and health maint
health magazines and wellness
Manipal Cure and Care, a wel
preventive care (health chec
dentistry and dermatology)
management, etc.).
hospitals from pure play healthcare provider t
to a holistic
er. Emergence of hospitals providing the entire spectrum
-ups, curative care, surgeriesand wellness services
y Apollo Group, addresses issues of health promo
of
omotion, disease
maintenance through corporate and school wellness programmes,
lnesscenters
wellness chain set up by the Manipal Group of Hospitals,
check-ups and diagnostic services), beauty services
(cosmetic
and wellness services (stress management,
offers
weight
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Grand Project
Hospitality: Wellness offerings
chains have branded spas acr
Park Aura
For city-based hotels, spas contribute
the figure can go up to eight
Several players are also sett
house guests as well as outside
driving incremental revenues. Many five
ive-star hotel
our Spas, The
across their properties. For e.g., Taj Jiva, Leela Four
Education and training: Education
• Recognizing the demand
players are using their in-house
well.
- VLCC has set up a chain
specialized courses in beauty
- Gold’s Gym has launched
(GGU) that offers certified
Media:Wellness focused media
• Increased consumer demand
specialised media content.
- NDTV Goodtimes is
lifestyle.
- TLC India (Discovery
such as fitness andhealth.
- The Times of India has
Wellness.
- B Positive is a health
Life.
Retail: One-stop shop for wel
• Increasing number of corporate
retail chains.
• Major wellness retail chains
and Glow, Yash Birla’s Rebirth
around four to six per cent to the top line
op while at resorts
to 10%.
tting up salons and fitness clubs within their premises
consumers.
facilities for wellness industry
for trained professionals in the booming wel
capabilities to provide training to outside
participants as
of the VLCC Institutes of Beauty and Nutrition
ion which offers
beauty, hair, make-up, spa therapies andnutrition.
a fitness management institute, Gold’s Gym
courses in fitness management.
content gaining impetus
for health - and wellness related information
a dedicated channel for wellness and
very Networks) focuses on lifestyle programmes, co
health.
launched an online portal, Times
and lifestyle magazine published by Apollo
wellness products
retail players and hospitals are setting
include Reliance Wellness, Dabur’s New
and Religare Wellness, among others.
to target in-wellness
industry,
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nutrition.
University
is driving
covering topics
ing up wellness
ew U, Health

Gaming&Technology: Fun
• Through gaming consoles
un wayto get it
(such as Nintendo Wii, PlayStation Move and
and user movements as inputs, video games are
that use motion control
from a device that encourag
Xbox Kinect)
e transitioning
encourages passivity to a platform to boost physical activity
• Technology innovations
and devices that can be used
Grand Project
have contributed to a growing number of applications
for monitoring physical activity, diet, health ind
Facilitators
Insurancecompanies and schools
pro-wellness habits among
environment to promote wel
Insurance companies
Globally, insurance plays a
the benefits of being healthy
premiums. E.g., Phoenix Cos.
customers with a Body Mass
Health insurance in India is
indemnity-based product to
lifestyle. Example ICICI, TATA AIG,
discounts at selected spas, gyms etc.
are likely to play a key role in encouraging
individuals. Employers, too, have started providing
wellnessasapart of their employee’s lifestyle.
significant role in influencing wellness. In the USA
are transferred to policyholders in terms
Inc. offers discounts up to 20% on life insur
Index (BMI) between 19 and 25.
taking the first step towards moving away fr
o a benefit-driven plan that incentivizes people to
(‘apps’)
yle. Bajaj Allianz, Lombard have products that offers
Schools
India is facing a ‘double jeopardy’,
one hand and under- nutrition,
• A 2009 N-DOC study
on the other.
covered 20,000 schoolchildren in six cities acr
found 25.3% overweight
School wellness programmes
choices. Developed countries
programmes to right the pr
A similar movement is bearing
• Apollo Life National School
• SHARP (School Health
with obesity emerging as a serious health
weight and 8.6% obese.
can effectively raise students’ awareness
like the USA and UK have several
problem of obesity amongst children.
shape in India, though at a nascent stage.
Wellness Program
Annual Report Programme) nutritional
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indicators.
and inculcating
oviding a supportive
USA, for instance,
of discounts on
insurance policies to
from a traditional
o lead a healthier
concern on the
across India and
of their lifestyle
school wellness
counseling

Grand Project
programme
• Sports and fitness programs
by Leap start
Wellness at the workplace
Companies are affected by
diseases amongst staff. This
physical activity and measures
The workplace is an important
spend an increasing amount
providing a supportive envir
employers, can greatly inform
Government
y reduced productivity due to absenteeism caused
can be prevented through a combination of
to improve personal wellbeing.
healthy eating,
location for prevention strategies because
of time at work and employers can influence
by chronic
employees today
vironment. A regular employee health assessment,
individuals and the employer about health risks
The wellness industry is of strat
servicesinIndia havethepotential
Recognizing the importance
stimulate growth.
Employment generation po
Currently, wellness services
By 2015, the total employment
three million.
Wellness can play an important
population.
strategic importance to the Indian government. By
tentialtogenerate overthreemillionjobs.
of this industry, the government has already initiat
potential
employ around one million people.
initiated measures to
potential of wellness services is expected to
2015, wellness
touch around
role in providing gainful employment to India’s
Potential to accelerate foreign exchange earnings
There is significant room
India lags behind its peers
footfalls and revenues.
Wellness can be an integral
among international tour
government measures can
The government of Thailand
successfully position Thailand
for growth of international tourism in India.
in the Asia-Pacific region in terms of international
part of the plan to promote India as a tourist
destination
ourists seeking physical and mental healing.
Presently,
give a strong impetus to the growth in wellness
behavior by
paid for by
growing
tourist
Positive
tourism.
for instance, has taken effective policy measures
as a leading wellness destination in Asia.
to
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Governmenthas already init
Grand Project
initiatedsome measures tostimulategrowth:
• The government had launched
an accreditation programme for wellness
of the National Accreditation Board for
2009, under the authority
Healthcare (NABH)and
• The government also
enforcement in other wel
cosmetics and herbal beauty
nutrition products
• The government is a provider
institutionalisation and
Homeopathy (AYUSH)
• The Department of AYUSH
across India
• The Ministry of Tourism
wellness tourism in India:
- The Marketing Development
support to wellness tourism
fairs, road shows, etc.
- MoT has been promoting
electronic, internet and outdoor
- MoT provides financial
certain circuits promoted
etc.)
• The government has also
facilitate employment in
- Skill Development Initiativ
Ministry of Labour& Em
and hair dressing, yoga, natur
- The Department of AYUSH
AYUSH.
- MoT has plans to develop
centres in 2008-
Hospitals and
the Quality Council of India (QCI).
has a number of regulations and acts gover
verning quality
s and Rules for
Act (FSSA) for
wellness segments. E.g., Drugs and Cosmetics Acts
products, the Food Safety and Standards
of alternative therapy services in India, with
integration of Ayurveda, Yoga, Unani,
into the national health delivery system.
nani, Siddha and
runs various alternative therapy hospitals
(MoT) has outlined key initiatives to enable
elopment Assistance scheme (MDA), run byMoT, pr
provides financial
lness conferences,
service providers for participation in wellness
ing India as a wellness tourism destination with the
media across target markets.
the formal
and clinics
and boost
help of print,
inancial assistance for the augmentation of tourism infrastructure
ed as centres of wellness tourism (e.g., Puducher
Puducherry , Chitrakoot
planned initiatives to develop training infrastructure
the industry:
Initiative Scheme (SDIS), a vocational training scheme
Employment includes various courses on wellness
naturopathy and spa and wellness.
lness , such as beauty
has set up national institutes for imparting
run under the
education in
elop training centres for yoga and other traditional therapies.
in
to
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1.4Wellness Market
Grand Project
in India
Market Size, Projections, Sub Sectors
Sectors:
 According to FICCI, Wellness services market, presently estimated
sustain annual growth rate of 30
at 2.3bn $, would
 Even though the Indian wellness market is just a fraction of 60bn$ worldwide, spas in
the country witnessing significant growth.
 It consists of five core segments such as beau
Drivers
 Enhanced awareness
driving the growth of wellness industry in India.
 Increasingly hectic lifestyle and lifestyle related diseases leads to
wellness industry
 Availability of consumer credit as well as increase disposable income & higher
discretionary income leads to increase in demand.
Market entry Strategies
 Global wellness service providers mostly fitness centers and spa
by tying up with real estate players in India.
 Nutrition and rejuvenation that are part of wellness industry are distributed in India
through a mix of direct marketing, retail stores and Pharmacies.
Key Challenges
 New entrants including global players face a stiff competition from the unorganized
stores having strong presence.
 The wellness sector in India is also characterized by lack of regulations and
accreditation method to evaluate employees.
 Another concern is increase in r
30-35% for the next five years.
beauty & cosmetics, fitness, rejuvenation etc.
with exposure to foreign media and international travel is
increase demand of
spas are opening outlets
real estate prices.
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ty

Grand Project
Chapter 2
Introduction to Fitness Industry
Page 13

Grand Project
2.1 World Scenario
The fitness industry exists to
of health, well-being and longevity
as ‘making the world healthier
The population of the world
subject to chronic illnesses
million people over the age
Childhood obesity in the
trends are visible throughout
fast-growing underdeveloped
are shifting to more Western
lifestyles.
Governments and insurance
improving health status and
Fitness is an obvious solution,
accountability by measuring
Consumer demands for natural,
higher levels of physical activity
Similarly, those consumers
environmentally sustainable
fitness industry.
Younger consumers are faced
‘always online’ world.
serve humanity. Fitness, we assert, is an essential
Five ‘macro trends’ that
decades. In summary, these
Society: Demographic changes
very old) people; technology
isolated and the social, and
Western-style tastes and aspirations
gratification is increasingly
The environment: Consumers
sustainable, energy-efficient
through regulation and consumer
becoming increasingly inactive
and cures for acute illnesses
prevention will become a greater
and the industry’s overall mission has
been described
through regular exercise and fitness promotion.
is ageing, and people tend to be fatter, less
when older. By 2020 in the US alone there will
of 65.
US has tripled over the last three decades,
the developed world. The increasing middle
countries (especially Brazil, Russia, India
active and more
be an extra 14
and similar
classes in
and China)
sedentary
consumption habits and increasingly
companies everywhere are pondering
cutting costs, as well as delivering measurable
strategies for
especially if fitness providers can better
the health outcomes that better fitness delivers.
component
outcomes.
demonstrate
holistic health and prevention are utterly compatible
activity.
who demand products and services that are
have values that are closely aligned with
with tempting but sedentary entertainments in
are likely to shape the fitness industry over
are:
are increasing the proportion of older
is blurring distinctions between the real and
what is a product and what is a service; middle
are arising quickly in developing nations;
sought and delivered.
and governments are putting higher value
practices at all levels; these are likely to be
demand Health: Younger people in many
and obese (the so-called ‘Gen XL’); older
may lead to an ‘age of chronic diseases’; wellness
focus; over time, a radical extension of life
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.
with
ethical and
those of the
the evolving
the next few
(and, over time,
the virtual, the
classes with
immediate
on more
enforced both
countries are
populations
and illness
expectancy

Grand Project
is possible.
Regulation and business:
accountability for results;
attention to preventing illness
delivered services is likely
planning) and as businesses
Technology: Better communication
people; medicine and science
nanotechnology and computing
brainpower.
: Consumers, governments and insurers will demand
governments and insurers may subsidize or mandate
to increase, both through regulation (for example
respond to customers’ values.
Two innovations appear impo
‘Body mapping’ and ‘body fee
with others. Devices such as
on the individual’s whole
Microsoft has recently unveile
innovations may enable the
pre-programming. New software
how to correct their techniques
‘Virtual reality’ technology
immersive digital experience
more realistic forms than tod
The future of health clubs
Fitness in the future may b
about a group of people with
clubs be important – or even
Health-club lovers will no
significant evolution – or m
companies – may be require
thrive.
We are likely to see ‘merg
club, with new models that
core. For example:
• The emerging ‘exertainment
than clubs with free weights
• There may be specialized centres
greater
more
and disease; the proportion of locally focused
example, urban
will enable an ‘always connected’ society
for most
fitness;
human
will enable new ways to achieve wellness and
power are likely to mimic and then transform
mportant for the fitness industry:
y feedback’ technologies are enabling advanced intera
interactions
theWifi platform, for example, may in the future
le body, not the electronic stick the person is
unveiled a prototype of controller-free gamin
game to respond to you instead of acting accord
ftware might also provide feedback that teaches
ues.
ogy is in its infancy. In the foreseeable future
ence will be delivered in simpler, more interact
today’s helmets and bodysuits.
be based
holding;
ing. Such
ding to its
hes players
be less about a channel or location (like a gym)
common principles and goals. Would gyms an
relevant – in that world?
doubt still exist and frequent their preferred ha
mandatory attendance imposed by regulators and
uired in order for ‘health clubs’ resembling those o
ging’ and ‘blurring’ of what constitutes a gym an
vary according to the type of space and technolog
ent’ health clubs, which more closely resemble the
hts and treadmills, may become more common.
entres – or spaces within health clubs – that cater t
and
Page 15
the
ctive and
and more
and health
habitat. But
d insurance
of today to
and health
ogy at their
theme parks
to specific

life-stages and needs, such
menopause or ‘family time’.
h as active ageing, teens, cyclists, asthma, sexual
’.
partner in working with healthy and at-risk populati
• Clubs may become a key p
Grand Project
promote and sustain wellness
professionals might becom
health-monitoring informatio
High-tech health clubs may
interactive gaming and to enhan
and helping consumers benefit
of the future.
ulations to
mer, fitness
w, feeding
wellness. Given their regular access to the consum
come a central hub in the health information flow
health,
on and insights to healthcare providers.
ay offer ‘body mapping’ and ‘body feedback’ techn
enhance performance and technique. Managing
enefit from it – may be a new specialty for the fitness
• Other health clubs may revert
hnologies both for
this technology –
to low-tech experiences akin to the ‘village square
the focus on wellness and giving greatermeanin
‘health clubs’ shift into the workplace and resid
the heart of the community with
• Barriers may break down as
grow into online or mobile
easily than travelling to a tra
uare’ – providing
eaning to people.
dential spaces, or
raze’ at fitness more
ile spaces. These options would let consumers ‘graze
traditional health club.
evelopment may lead to new designs and constru
• New models of urban devel
fitness spaces. There may b
within easy walking distanc
communications may also
instead enable linked home
professionals
nstruction of
be a new generation of community- based fitness
ce or well connected to public transport. Techn
challenge the growth of purpose-built fitness sp
and work environments to become fitness venues
clubs to lead innovation and consumer tastes,
et positioning and their contribution to people’s welfare.
• The challenge is for health
improving both their market
centres
hnology and
paces, and
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venues.
, thereby

2.2 Indian Scenario
Grand Project
The Fitness industry in India, viz
has an estimated market size of USD
is growing at a rate of about 1.7%; the
market for fitness clubs. The proportion of people in the
go up from 37% in 2006 to 39% in 2011 and 40% in 2016. This is an
approximately another 4.6cr and 4.2cr in terms of population between 2006
16 respectively. About 16 per cent of the US
contrast to a mere 0.4 per cent for Indian markets in top seven cities. The numbers in
that the industry is in a nascent stage and would take time to evolve.
Gyms, is experiencing healthy growth rates and currently
addition of
2006-11 and 2011-
indicate
As yet in India the fitness industry is unregulated, and even
regulation in the industry with most gyms employing people who have no basic trai
training or
knowledge of fitness. However, the unfortunate reality is that today dozens of “Personal
Trainer Certificates” are available for download from the Internet with no more required
than the $39.95 fee. There are reportedly between 100
offering education or “personal trainer certifications.”
the integrity of the industry, creating problems for qualified personal trainers, health clubs
and the general public. Stretch
part of the modern metropolitan mantra.
In recent years, the fitness industry in India is seeing a paradigm shift with the change in
middle- and upper-class lifestyles in small but significant ways; for instance,
used to walk to the local marketplace, now one drives to the malls. So people are now
feeling the need to set aside a time for dedicated exercising. Even our role models have
become leaner and tougher. Now, people are aspiring for complete we
staying fit. With surging work pressure and stress related ailments rampant amongst the
corporate crowd, there is a need to increase the value and necessity of being fit and healthy
in life. Also, due to diseases, increasing polluti
others, today wellness is becoming the
professional is increasingly becoming health conscious and feeling the need to get into a
fitness mode
It is projected that Indian fitness industry will rise on the graph annually by 20 to 30%. The
fitness industry in India –
more modest Rs 300 crore
fragmented industry with diverse players such as health clubs, gyms and trainers. The
health club approach and a feel good factor
growing focus of the fitness industry in India.” For corporate executives, health is of
113mn. With a population of around a billion, which
age group 20-44 can be mainly identified as prime
age group of 20-44 is projected to
ximately population has fitness club memberships in
scarier is the total lack of self
- 200 fitness certification companies
Unqualified programs compromise
Stretch, jog, pump iron and get on the treadmill
wellness rather than just
pollution in metro cities like Mumbai, Delhi and
most factors for everyone. The average urban Indian
at valued at anything between a whopping Rs 2,000 crore and a
— however is not celebrating just yet. In fact, it’s still a
nted — for a highly stressed out segment
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ertification — is an integral
earlier, one
llness on — is the
often an

Grand Project
important consideration. They have various problems ranging from spondilyosis, to posture
and stress-related issues.
Of the INR 40bn fitness
account for over 65% of the
and slimming market, services (fitness and slimming
market
Slimming products 12%
This segment includes meal-replacement
the former being more popular
Key players include Himalaya,
Increasing availability via the
segment.
eplacement slimming products and weight-loss supplements,
ar.
Dabur and Herbalife.
he organized retail channel is a key growth driver
Slimming services 17%
A fast-growing segment, the slimming
players,such asVLCCandVibes.
Most players are regional, catering
VLCC is the largest player in slimming
iver for the
services market is fragmented with only few
Vibes.
only to select local markets.
services in India.
Fitness equipment 20%
The institutional segment contributes
demand is expected to be driv
The high-priced segment is
distributors. Leading distributors
Indian manufacturers cater primarily
Fitness services 50%
This is a largely under-penetrat
population.
Organised players focus on below
awareness about itness among
Key players include Talwalkar
to the bulk of current demand. Howe
riven by the home segment.
pan-India
However, future
dominated by international brands sold through
include Cardio Fitness, Cardiomed and Proline
to the low-priced segment.
trated market with less than five per cent penetrat
below-the-line marketing (events, seminars, workshops,
consumers.
kars, Gold’s Gym, Fitness One and Snap Fitness.
centers)
Indian
Page 18
Fitness.
tration of the urban
shops, etc.) to increase

Grand Project
2.3 Top Players in India:
Health Clubs or Fitness Centers are places housed with equipments for physical exercise.
They offer a wide array of services. The increased awareness amongst people in the past
few decade regarding a healthy life
in India. Here are the names of the most prominent fitness centers and health clubs in India.
The Industry has seen tremendous growth in a very short span of time. Fitness Centers are
effective motivators, as right food and lot of exercise is the key to a good health.
Solaris Fitness World
The journey of Solaris started in 1999 with a single branch in Pune, Maharashtra with the
goal to develop a chain of conveniently located, well
across the country which offer quality service consistently and make fitness enjoyable
experience every time. Since its inception, Solaris established seven centers in Pune and by
December end, is aiming to have thirteen fitness w
15000+ members in all their clubs.
Talwalkars Gym
Talwalkars Better Value Fitness Limited. (previously known as Talwalkars Better Value
Fitness Pvt Ltd.) Commonly
health centres. It has over 100 ultramodern branches across 50 cities in the country, with
over 1,00,000 members. Talwalkars’ growth can be attributed directly to the trust our
customers have in us, and the benefits they derive from our expert adv
and fit body has lead to the expansion of fitness centers
vators, well-equipped and staffed fitness clubs all
worlds in Pune. Solaris currently has
famous as Talwalkars, is one of the India’s largest
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orlds chain of
advice, personalized

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supervision, on-going facility upgrades, result
Talwalkars’ know-how and experience in this field.
Fitness First
Fitness First is the largest privately owned health club group in the world with ove
Fitness First clubs worldwide reaching over 1.3 million members in 18 countries. In the UK
alone there are 160 Fitness First clubs with over 405,000 members. Fitness First India Pvt
Ltd has set up a chain of exclusive fitness clubs across Delhi, Mumb
ambience of their fitness centers is a testimony to their
working out a fun activity.
Gold’s Gym
over 540
Bangalore. The
effort to make
Gold’s Gym International, Inc. is an international chain of co
referred to as “gyms”) originally started in California by Joe Gold. Each gym features a
wide array of exercise equipment, group exercise classes and personal trainers to assist
clients. It has a number of centers in India, one of the most reputed one being in Bangal
others in Pune, Ludhiana, Sangli, Cochin, Kanpur and New Delhi. The
clubs is expanding in India rapidly with the awareness towards a good health.
result-oriented approach, and above all from
Mumbai, and Bangalore
single-minded
co-ed fitness centers (commonly
Bangalore,
number of health
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Ozone Fitness and Spa
Grand Project
Ozone Spa Pvt. Ltd., incorporated on November 1, 2002 is the
of premier boutique health, fitness and spa. O3 in the company logo symbolizes “strong
protection of the human race”. Ozone is the first chain of health clubs to be awarded the
ISO-9001-2000 and ISO-14001 certificates. The com
Gandhi Priyadarshini Awards for the best chain of Eco
Ozone Clubs are the luxury health clubs launched to satisfy the niche segment by
revitalizing their senses and soothe the jitteriness of
Fluid Fitness
PSA Fitness Centers brings to you a world
witness the seamless integration of state
techniques. They are fitness solution providers
Fitness Lounge was established in 2004 with an objective of providing overall fitness
solutions to the individuals. The brand currently operates five health clubs, with one full
format lifestyle fitness club under th
offers a range of services such as world class gym, Ayurveda, Aerobics, Spa etc. The
company has another brand extension referred to as the ‘Fluid
offers only the gym facility.
country’s first largest chain
company has also received the Indira
Eco-friendly health clubs in India.
city life.
world-class fitness experience. They will make you
state-of-the art technology and world renowned spa
and seek expansion in India. Fluid
the brand name ‘Fluid – The Fitness Religion’ which
–Active Fitness’ which
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pany Fluid- the

Snap Fitness
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Snap Fitness, Inc., is the rapidly growing franchisor of compact, 24/7 express fitness clubs.
Snap Fitness is open 24/7, and emphasizes fast, convenient and affordable workouts. SNAP
Fitness was founded in March 2003 by Peter Taunton who has 25 years of ex
fitness industry. Headquartered in Chanhassen, MN, Snap sold its first franchisee in April
2004. Snap is the world’s fastest growing fitness chain with a global presence spread across
US, Canada, Mexico, Australia and India with more than 2
locations opened.
Fitness One
experience in the
FitnessOne India Ltd., is a company created with a passion, vision, commitment and
dedication. It started with one center, a single state of the art health club that was created
after five years of detailed research. On 1 September, 2004 FitnessOne opened its doors to
the customers in Alwarpet, Chennai. Like no other chain of fitness centers in South India
and perhaps all of India, FitnessOne was started with one aim
fitness. With a vision like that, growth was the next step. FitnessOne grew. FitnessOne is
brimming with the youthful energy of confident expertise and is growing rapidly in the
country.
2200 clubs signed and 1450
– Reshaping the future of
ness. Page 22
200

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Curves Health Clubs and Fitness Centers for Women
Curves International is US
franchisor. It has recently opened three centres in India, 2 at Hyderabad and 1 in Mumbai
and it has announced 250 centers in the country, which it plans to open in the next three
years. Created specifically for women, Curves offers a complete fitness and nutrition
solution. The Curves 30 minute workout exercises every major muscle group and burns up
to 500 calories through a proven program of strength training, cardio and stretching.
onal US-based and is the world’s largest women’s fitness club
ted Vivafit Fitness Center
Vivafit is a women’s gym with fitness centers in Portugal, Spain, and India and now in
Singapore. The mission of Vivafit is to motivate women to lose weight and feel great by
creating habits of exercise and healthy eating. The Vivafit
well-being in a pleasant environment with fast and easy workouts exclusively for women.
Over the next 10 years Vivafit plans to launch more than 1.300 centers in India
concept is to provide health and
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2.3 Facilities and services Offered in Fitness
A health club (also known as a fitness club, fitness center, and commonly referred to as a
gym) is a place which houses exercise equipment for the purpose of
1. Main workout area
Most health clubs have a main workout area, which primarily consists of
including dumbbells, barbells
that exercisers can monitor and maintain correct posture during their workout.
A gym which predominately or exclusiv
barbells), as opposed to exercise machines, is sometimes referred to as a
after the traditional color of
2. Cardio area/Theatre
exercise.
free weights
A cardio theatre including treadmills, stationary bikes and TV displays
cardio area includes many types of
rowing machines, stationary exercise bikes
often include a number of audio
placed on walls around the area itself) in order to keep exercisers entertained during long
cardio workout sessions.
Centers
) physical exercise
and exercise machines. This area often includes mirrors so
exclusively consists of free weights (dumbbells and
weight plates.
displays. A cardio theater or
cardiovascular training-related equipment such as
bikes, elliptical trainers and treadmills
audio-visual displays (either integrated into the equipment, or
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. ely black-iron gym,
treadmills. These areas
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3. Group exercise classes
Most newer health clubs offer group exercise classes that are conducted by certified
fitness
instructors. . Many types of group exercise classes exist, but generally these include classes
based on aerobics, , cycling (spin cycle),
boxing or martial arts, high intensity training
regular and hot (Bikram) yoga
Krav Maga and Brazilian jiu
aerobics classes. The instructors often must gain certification in order to
and ensure participant safety.
4. Sports facilities
training, step,
yoga, pilates, muscle training, and self-defense classes such as
jiu-jitsu. Health clubs with swimming pools often offer
Some health clubs offer sports facilities such as a
areas. In some cases, additional fees are charged for the use of these facilities.
teach these classes
swimming pools, squash
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se aqua
courts or boxing

5. Personal training
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Most health clubs employ
training/fitness/nutrition/health advice and consultation. Personal trainers can devise a
customized fitness routine, some
their goals. They can also monitor and train with members. More often than not, access to
personal trainers involves an additional hourly fee.
6. Other services
personal trainers who are accessible to members for
sometimes including a nutrition plan, to help clients achieve
Newer health clubs generally include he
facilities, member lounges and cafes. It is not unusual for a
wellness areas to be present. Health clubs generally charge a fee to allow visitors to use the
equipment, courses, and other pro
friendly health clubs which incorporate principles of "green living" in its fitness regimen
health-shops, snack bars, restaurants, child
sauna, steam
provided services. A fairly new trend is the advent of eco
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times child-care
shower, or
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2.5 Ahmadabad Fitness Industry
Major Players in Fitness Industry
1) Talwalkars Gym
2) Gold’s Gym
3) Parsana Fitness And Gym
4) Wellocity
5) Vala’s Gym
6) Ananta Wellness
7) Ellisbridge Gymkhana
8) Black Panther
9) Zeus Fitness Point
2.5.1 Talwalkars Better Value Fitness Ltd.
Talwalkars Better Value Fitness Limited, commonly known as Talwalkars, is one of India's
largest chain of health centres. It has over 145 ultramodern branches a
country, with over 1, 50,000
Talwalkars growth can be attributed directly to the trust customers have in us, and the
benefits they derive from expert advice, personalized supervision, result
and Talwalkars know-how and experience in this field since the first gym be
Mumbai in 1932 and now offering a diverse set of services including gyms, spas, aerobics
and health counseling.
Talwalkars not only offers you the latest technology in fitness but also the fabulous
services, expertise and flexibility of Talw
industry.
TBVFL has broaden its scope from being a gym player to a fitness player by introducing
new initiatives such as NuForm gym studios with a focus on weight loss and Zumba®
fitness program.
across 75 cities in the
, members.
result-oriented approach,
Talwalkars which made us brand name in the fitness
Page 27
cross being set up in
alkars

Format
Talwalkars – Own
Talwalkars –JV
Trademark Licensed
Talwalkars –Franchise
HiFi
Total
Strengths:
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Consistency: Across all locations the health club experience remains uniform with similar
Equipment and Infrastructure. Brand Identity ensures quality in both gym experience and
member numbers.
Quality: Across all locations the health club experience remains uniform with similar
Equipment and Infrastructure. Brand Identity ensures quality
and member numbers.
Trained Manpower: Talwalkars has its own 25000 sq ft residential training academy
in Thane , Mumbai which gives training to existing and newly recruited trainers.
The course duration typically ranges from 30
In-house project management team
Critical to scaling up business
Diverse Service offerings: TBVFL has broadened its scope from being a gym player to a
fitness player. NuForm Gym studios are
Loss and Slimming Activity. Other recent initiatives include ZUMBA® fitness
program.
Besides the standard facilities in the Health club, TBVFL has introduced several
Value added offerings such as Spa ,
No. of Health clubs
92
11
10
7
10
130
in both gym experience
30-35 days.
business.
one of the initiatives with a focus on Weight
Aerobics , Personal Training etc.
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Key Differentiators:
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Market Leadership: TBVFL is one of the largest fitness chain in India with a pan
presence. Brand Talwalkars is present at 130 locations spread across 69 cities and towns
in 18 states, serving over 1,26,000 members. The recently launched HiFi format will
hasten our penetration in to the smaller markets of the country.
pan- India
Brand Equity: The brand has a strong recall. This factor along with personalized
services and competitive
competitive clutter of the industry, dominated by unorganized sector.
pricing helps in customer retention and breaking the
Promoters’ Experience and Expertise:
expertise of its Promoters. While the Talwalkars Group has several decades
in the health and fitness industry, the Gawande Group has vast experience in several
areas of business management including finance marketing and legal.
Diverse service offering
Wellness and Slimming
focus on Weight Loss and Slimming Activity. Also apart from the standard facilities in
the health club, TBVFL has introduced ZUMBA® fitness program and other several
Value added offerings such as Spa, Aerobics, Personal Training etc.
Quality and Consistent health club experience:
club experience for its patrons, across all its locations in the country, including world
class equipments and consistent quality of the trainers. The in
tremendous competitive advantage in an
trainers.
Company has benefited from the diverse
offering: TBVFL has broadened its scope from Fitness to Fitness,
segment. NuForm Gym studios is one of the Initiatives with a
dded The company assures a uniform health
in-house academy provides
industry, with shortage of quality fitness
Page 29
tomer of experience
: world-house

Strategies:
i. Business Strategy
Subsidiary Model:
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• Operate through Brand “TALWALKARS”
• Full Service health club spread over ~5000 sq ft.
• Target Customers – Tier 1,2 Cities
Lower Cap-ex, Higher returns:
• Low Capex due to 51% holdings in subsidiary health club
• Talwalkars receives a Royalty of 6% of Revenues for 1st 3 yrs which is 8% thereafter
• Faster BEP, Higher ROIC
Buy back option:
• Option to buyback subsidiary health club at any point of time
ii. Expansion Strategy driven to maximize ROIC
TYPE
OWNER
SHIP
Talwalkars 100%
Talwalkars -
51%
Subsidiary
HiFi Nil
CAP-EX
ROIC
IMPLICATION
Full Neutral
Half Higher
Nil Highest
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2.5.2 Gold’s Gym
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Gold's Gym International, Inc.
(commonly referred to as "
features a wide array of exercise equipment
assist clients. Its headquarters are in
is an American chain of international co-ed
fitness centers
Gold. Each gym
gyms") originally started in California by Joe Gold
equipment, group exercise classes and personal trainers
to
Being the undisputed, worldwide leader in fitness for the past 47 years has its privileges
and we invite you to reap the benefits of our success. Gold’s Gym is currently the fastest
growing International gym chain in India. Gold’s Gym India will be offering franchisee
fr
opportunities throughout India, Bangladesh, Maldives, Sri Lanka,Nepal, Singapore,
Malayasia and Thailand. The Gold's Gym franchise program has been designed to give top
gym operators and entrepreneurs around the world the opportunity to benefit by
representing the Gold's Gym brand and becoming part of the strongest network in the $13
billion fitness industry globally. Although becoming a Gold's Gym franchise owner is a
serious commitment, the rewards are immeasurable, including:
 Instant brand awareness.
 47 years of achievement and recognition in the fitness industry.
 Corporate support in planning your location and gym layout.
 Access to our network and club owners worldwide.
 Special values through the Gold's Gym National Vendor Program.
 Award winning national & international marketing and advertising programs.
 Gold's Gym licensed apparel sales through your Pro Shop.
 Continuing education through training programs featuring best
 Celebrity recognition and endorsements.
We are particular about our franchisees because they all contribute to our success, one
health club at a time. We are seeking only top visionaries who are committed to raising the
bar in fitness.
Irving, Texas.
g eness.
inning best-practices.
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Chapter 3
Research Methodology
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3.1 Scope of Study:
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:
· People across Ahmadabad
· People from all income group
· Current visitors of fitness
centers (gym)
3.2 Significance of the study:
The given study was undertaken to find out
1. Wellness industry trends and growth with special focus on gym
2. Changing consumers’ habits, needs and concerns about their health and fitness
3. Their requirements in terms of timings, equipment and other supplementary services
This study will help current fitness centers to consider market trends, current customer
expectations ectations (core and supplementary services) and factors to be taken care while
developing their marketing strategies.
3.3 Research design
design:
The research design used in this study was exploratory research followed by descriptive
research.
The exploratory research search done to build the questionnaire so as to include relevant and
important data. Personal interviews were taken to gain insights in our study.
Data collection source and Data collection methods:
a) Secondary data:
Sources: Internet, magazines, newspape
b) Primary data:
newspaper and official websites of gym service provider
Sources: Interviewing customers and interaction with gym owners
Methods: Administration of a structured questionnaire to the respondents.
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Sample design
a) Population- people residing in the
b) Sample unit- People who visit gym
c) Sampling method- Convenient sampling
d) Sample size- 150
Framing of questionnaire:
Questions were prepared keeping focused objectives of the study. We have taken care while
preparing questionnaire so as to avoid biased response and wrong interpretation.
The questionnaire is attached with annexure having silent feature stated below:
Ø Questionnaire having only those relevant questions whose answer can be used to
fulfill the objectives
Ø Questionnaire prepared by taking care of respondents so as it takes least time of
the respondent
Limitations of the study:
1) Human behavior
We cannot remove human aspect from any research. Marketing research involves
human behavior hence possible impact of
2) Limitation of time
The market research is a very long and time consuming process. The collection of
data, their analysis and interpretation demands significant amount of time
3) Geographical barriers
Our marketing research is limited to boundaries of Ahmedabad city
city of Ahmedabad
e uncontrollable variables cannot be ignored.
ting Page 34

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Chapter 4
Data Interpretation & Analysis
Page 35

Gender:
Gender
Male
Female
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Gender wise information of
104 respondents out of 150 were male and the rest of 46 respondents were female.
Responses
104
46
the respondents:
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Age:
Age group
16 and below
17-25
26-35
36-49
50-65
66 and above
Total
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Frequency
8
83
46
9
4
0
150
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Age wise distribution of respondents:
Out of 150 respondents most of the respondents were in the age group of 17
In male age group 17-25 holding the biggest chunk of pie while in female age group 26
forms the biggest group of gym goer.
17-25 and 26-35.
26-35
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Marital status:
Marital status
Single
Married
Married with child/children
Total
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Marital status of respondents:
Around 56% (84) of respondents were single. Rest of them fall into married and married
with child/children category
Frequency
84
27
39
150
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Annual household income
Annual income
2,00,000 and below
2,00,000 - 3,50,000
3,50,000 - 5,00,000
5,00,000 - 8,00,000
8,00,000 and above
Annual household income wise distribution of respondents:
95 respondents (around 63%) out of 150 were having annual household income range
between 3, 50,000-8,00,000.
And remaining respondents were distributed among other income categories.
Frequency
14
23
44
51
18
00,000.
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Occupation
Occupation
Student
Salaried person
Self employed
House maker
Total
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Occupation wise distribution of respondents:
The respondents were well distributed among different occupations. Students form the
biggest occupation group who visit gym.
Respondents
65
31
26
28
150
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1) What time do you normally attend
Timings
Morning
Afternoon
Evening
Around 65% of respondents having preference for morning time for gym.
Around 27% of respondents having preference for evening time for gym.
Gym service provider should consider
on peak and off peak demand and supply. They can charge higher for morning timings and
can give promotional incentive to the afternoon and evening visitors to shift the demand
from morning to evening time.
Past data is useful for better management of supply and demand.
the gym?
Respondents
97
12
41
this timing preference and accordingly manage the
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2) Weekly, how many times do you exercise?
0-2
2-3
3-5
More than 5
Ø 67 Respondents do the work outs 0
gym more than 5 times.
Ø There are few people who visit gym regularly (more than 5 times). Rest of them are
infrequent visitors.
67
34
34
15
0-2 times in a week. While only 15 respondents’ visit
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3) On what you spend majority of your gym timing?
Types
Machines & equipment
Cardio
Lifting
Aerobics
Yoga
Ø We have observed that male respondents mostly spend their time on machines and
equipment while female respondents prefers light exercise like yoga and aerobics.
Ø Hence availability of required no. of equipment and trainers to accommodate
demand is crucial.
Respondents
61
32
17
11
29
the
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4) How long you spend exercising in the Gym on average visit?
Time
0-30 mins
31-60 mins
61-90 mins
91-120 mins
More than 120 mins
Respondents
36
79
22
11
2
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79 respondents were spending average around 31
were spending more than 120 minutes per visit.
Higher preference towards 31
exercise.
31-60 minutes in a gym. Very few people
31-60 mins category was because of availability of time for
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5) With whom you usually go to gym?
Alone
Family members
Friends
Around 61% of respondents are visiting gym alone and 27 % are visiting with friends.
It signifies who are influential members to an individual …
91
18
41
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6) What is your general health like?
Male
Above average 36
Average 54
Below average 14
Total 104
Female Total
9 45
20 74
17 31
46 150
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Around half of male respondents rated their health average while around 35% said their
health is above average. Only 13% respondents found their health below average level.
In female, around 43% rated their
is below average.
current health level average while 37% said their health
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7) Motives behind joining gym…
Lifestyle
Rehabilitation
Strength training
Weight loss
Health improvement
Social environment
Other
65
28
34
61
97
24
10
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When respondents were asked about their motives for joining gym
Most of them gave health improvement being the prime
weight gain.
While lifestyle of respondents has also made them join the gym. Other factors were weight
loss, rehabilitation strength training etc.
For male prime reasons were fitness and lifestyle while in female category, the main
reasons were weight loss and social environment.
gym,
reason; it includes fitness and
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8) Which of the following you use or like available at your fitness center?
Massage
Gym membership
Personal training
Group cardio
Child care area
Aerobics
Yoga
Other
12
42
57
49
10
81
54
32
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Aerobics is the most sought after facility in a gym, 81 respondents agree with the statement.
Other facilities in demand are Yoga, group cardio and personal training etc.
Massage and child care area are the least preferred facilities by respondents.
Other responses include kickboxing, music, steam and shower etc.
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9) Rate the factors based on their importance
for a Gym?
Factors
Number of facilities offered
Price of membership
Type of membership
Location convenience
Timing
Brand name
Other
in the decision making while deciding
Mean
4.212
4.195
2.812
4.310
3.850
2.612
3.120
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Grand Project
Location convenience: 4.310
People do not want to go for a gym which is too far from their home hence they choose
gym which is nearby to once residence. Location convenience is most considered factor
while deciding for a gym.
Number of facilities offered: 4.212
Respondents gave e relatively high importance to the different facilities offered by gym.
Higher and better the facilities more will be customers.
Price of membership: 4.195
Price is always the concern for Indian citizen and has a great significance in decision
making. It is also true in case of fitness industry as rating given to price is relatively high
4.195
Type of membership and Brand of gym are the least considered criteria while deciding for
the gym.
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10) How did you find about the Gym you attend?
Newspaper
Radio Ad
Website
Word of mouth
Personal past experience
Other
110
42
17
85
26
47
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The respondents were asked, from where have they heard about the gym them attend
Most of respondents (110) had heard about gym from newspaper while next best choice
was word of mouth (85)
There were very less people who came to know about a gym from its website.
There were other media from which they became aware about the gym like radio, hoardings
and leaflets etc.
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11) Aside from facilities related to fitness,
gym?
Café/snack bar
Private lockers
Towel service
Shower service
Beauty rooms
Free vehicle parking
Air conditioning
Other
which of the following are offered at your
10
102
74
68
14
96
91
21
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Supplementary services 1. Facilitate core service
2. Enhance the appeal and value of core service
In gym various supplementary services like café/snack bar, private lockers, shower etc. are
required for better customer experience.
We asked respondents about various supplementary services they get in a gym
Private lockers, free vehicle parking, air conditioning, towel and shower services are the
most common one while rarely they were getting café/snack bar and beauty rooms.
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12) Does your gym offer ‘Try before Buy’ option for a new member?
YES
NO
Most of the respondents (108) were getting “try before buy” at their gym.
While 42 respondents were not getting “try before buy” option for a new member.
108
42
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13) Monthly, how much you are willing to pay for the Gym?
Price range
Below 700
700-1000
1000-1500
More than 1500
Among the people surveyed different people have different price preferences.
Some price conscious people are willing to pay below 700 per month fees, while some
respondents were willing to pay
class of people who don’t care about the price if they receive a value service.
While 67 respondents having price preference of 700
most acceptable price range
Respondents
48
67
26
9
even more than 1500 per month. This shows that there is a
700-100 per month. We can say that it is
among the people of Ahmadabad.
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Chapter 5
Findings & Recommendations
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For gym industry effective mix of service level and price range is essential to attract large
pool of customers and we also have tried to put
the customer expectations gathered through this survey.
Ø Survey result shows clear inclination of younger generation towards their fitness and is
also the group who visit gym frequently, hence efforts of gym owner
focused on young people (Prime target market)
should be highly
Some of the key points emerged out of research and one need to keep in mind to target
younger generation:
1. Preferred timing:
- Make sure that morning slots are fully occupied.
- Effective scheduling and people management, taking 45 mins as an average spend
time.
- Who wish to visit evening and afternoon should be given discounts and use
promotional offer to shift customer from morning slot to ot
demand of morning slot.
2. Motives for exercise:
- Make sure that these motives are being highlighted in IMC tools and customer see
the gym as a solution for fitness related problems.
3. Expected facilities:
- These three facilities are must in the offerings by any gym. Differentiation in these
services can give one added advantage over competitors.
- Machines and cardio where visitors spend most of thei
required numbers and in good conditions to ensure customer satisfaction.
4. Location, price and facilities offered are main factors shape their decision
making
- Location decisions should be based on target audience, popul
distributions and should strategically place so that maximum target segment can be
reached.
our recommendation with keeping in mind
Morning and spend around 0-60 mins per visit
others in case of over
Health improvement, lifestyle and weight loss
xpected Personal training, aerobics and yoga
their time, hence they should be in
population density and age
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- There is clear differentiation in service required by male and female candidates like
man prefer strength training while woman prefer yoga a
- They could imitate the supplementary services offered by other gym owners like
locker, shower, snack bar etc. and are not currently offered by them.
5. Preferred price: 700
- Price range should be of above range to cater to
mind price sensitivity of ‘amadavadi’
Ø Newspaper, radio and positive word of mouth are the most effective medium to
reach the target audience. Hence we recommend marketers to choose these two
media and provide better value
created.
With the current growth in social media, it is also imperative for gym owners to focus
more on various social media platforms where they can reach to youth (Prime
segment), interact with them and crea
very high reach as compare to other traditional mediums.
People: People in service organization is the most important asset and can be a key
differentiator. Good behavior, etiquette and qualification of gym
Hence one should focus on these aspects and design and provide training sessions to
trainer accordingly.
Big Gym players have also started fitness Training Academies to offer fitness
courses to their own fitness trainers an
examples are the GGU (Gold’s Gym University), Talwalkars Academy and K11
Fitness Academy to name a few.
and aerobics.
700-1000 p.m.
customer demand and keeping in
for money hence positive word of mouth can be
create a buzz. Also it is cost effective medium with
trainer is essential.
and also to the outside trainees at a fee,
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Bibliography
Page 65

References
Grand Project
 International Trade Fair for Fitness, Wellness
from http://www.ifwexpo.com/fw14/images/IFW_BROCHURE.pdf
 Gym Survey Report
http://www.fitnesswiki.in/Gym_Survey_Bangalore_2010.php
2014,
 Dale Suzie, Godinet Sue, Kearse Natalie (2009), The Future of Fitness, from
http://www.lesmills.com/files/globalcentral/docs/Future%20of%20Fitness%20White%20P
aper_Nielsen%20&%2
 Riding the Growth Wave, September 2011, from
http://www.pwc.in/en_IN/in/assets/pdfs/publications
 Talwalkars Better Value Fitness Ltd., August 9, 2012, from
http://talwalkars.net/pdf/Q1FY13_Investor%20Presentation.pdf
 Talwalkars Better value Fitness Ltd., August 8, 2013, from
http://talwalkars.net/pdf/Talwalkars_Q1FY14881361711499.pdf
 Shaping Profits in Fitness Industry, September 23, 201
http://www.franchiseindia.com/articles/Opportunity/Health
in-fitness-industry-626/#.U1EO5aLkDFx
 The Gold Story, April 2012, from
report-15-sept.pdf
Shaping-profits-https://
https://www.goldsgymindia.com/admin/content/pressrelease/Jade%20April%202012.%2
0MR%20GR.pdf
 Best Gyms & Fitness Classes in Ahmedabad
http://theahmedabadblog.com/best
 About Talwalkars, from
& Sports Nutrition, October
Report- Bangalore, 2010, from
20Les%20Mills_final_Jan%202010.pdf
publications-2011/wellness-report
2013, from
Health-and-Fitness/Shaping
Ahmedabad, December 12, 2013, from
best-gyms-and-fitness-classes-in-ahmedabad.html
http://talwalkars.net
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Annexure
Page 67

Market Analysis of Wellness Services in India with specific focus on Ahmadabad City

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