Target Audience Research Explanation
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This is my updated target audience research explanation for my A2 media studies coursework on horror films.
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Target Audience Research Explanation
This is the explanation of my target audience research that I will be carrying out for my A2 media studies coursework.
Primary Target Audience Research
The document discusses different methods for conducting primary research to understand a target audience's wants and needs from media. It describes advantages and disadvantages of questionnaires, interviews, and focus groups. The author conducted a focus group and questionnaire for their target audience. The questionnaire results showed that the audience mainly uses the internet and music daily, and wants media to be faster with less ads and more free content. For the author's thriller film idea, the focus group suggested adding an original twist. The audience agreed it was a good idea to stick to thriller genre codes and conventions.
Primary Audience Research
The document discusses research conducted for a music video targeting a primary audience. It describes deciding to use mainly qualitative questions in the questionnaire to get detailed opinions. Some quantitative questions would be used upfront to screen participants. While most audience members wanted multiple locations or a narrative in the video, the researchers decided on a single location of a house party/live gig to keep costs low as an emerging band and best represent the genre.
Evaluation question 3 ptt
We learned from audience feedback about who our target audience is and what they expect from our film. The feedback helped us identify faults to improve and understand what the audience is looking for in terms of mystery, clarity, and understandability. Making these changes based on the feedback will help match the film to the audience's perspective.
Evaluation question 3
From conducting audience feedback on their documentary, radio trailer, and newspaper advertisement, the documentarian learned several things:
- The audience generally enjoyed the documentary and had positive feedback, though there was some constructive criticism about unclear sound in parts that could be improved.
- The humorous parts and complex title sequence of the documentary were effective.
- The newspaper advertisement was simple yet effective at enticing audiences to learn more about the "burning book."
- The radio trailer informed audiences about the documentary in a way that set the mood effectively and helped the documentary and trailer work well together.
- Audience feedback showed the importance of persuasion through humor, information, and ads to motivate audiences to watch.
Q5
The filmmakers used several methods to attract their target young adult audience and address what they wanted in a vampire movie. They conducted an online poll to understand viewers' ages and preferences. They also pitched their idea to classmates who were in the target age range and gathered feedback. Additionally, they promoted their idea on social media sites targeting teens to collect more feedback to create a film that would appeal to their audience.
Eq5p1
The document discusses the research and planning done for a film product. It describes conducting secondary market research on existing similar films to create an audience profile focused on gender, age, and socioeconomic class. Primary market research was then done by surveying 10 people fitting the audience profile about their preferences in film trailers. This established the primary target audience as females aged 15-24 from socioeconomic classes AB. However, the film also aims to appeal to a wider secondary audience by age and gender to make it more mainstream, similar to how The Notebook attracted viewers up to age 60 of both sexes.
Awatt research methods
The document discusses different types of research producers use when making a film, including primary, secondary, qualitative, and quantitative research. Primary research involves collecting original data through surveys and interviews, while secondary research uses existing data sources. The document provides examples of both primary and secondary research techniques used in pre-production and post-production, such as surveys of target audiences and analyzing box office data from previous similar films. Producers use this market research to inform decisions around film content and marketing campaigns aimed at appealing to audiences.
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Target Audience Research Explanation
This is the explanation of my target audience research that I will be carrying out for my A2 media studies coursework.
Primary Target Audience Research
The document discusses different methods for conducting primary research to understand a target audience's wants and needs from media. It describes advantages and disadvantages of questionnaires, interviews, and focus groups. The author conducted a focus group and questionnaire for their target audience. The questionnaire results showed that the audience mainly uses the internet and music daily, and wants media to be faster with less ads and more free content. For the author's thriller film idea, the focus group suggested adding an original twist. The audience agreed it was a good idea to stick to thriller genre codes and conventions.
Primary Audience Research
The document discusses research conducted for a music video targeting a primary audience. It describes deciding to use mainly qualitative questions in the questionnaire to get detailed opinions. Some quantitative questions would be used upfront to screen participants. While most audience members wanted multiple locations or a narrative in the video, the researchers decided on a single location of a house party/live gig to keep costs low as an emerging band and best represent the genre.
Evaluation question 3 ptt
We learned from audience feedback about who our target audience is and what they expect from our film. The feedback helped us identify faults to improve and understand what the audience is looking for in terms of mystery, clarity, and understandability. Making these changes based on the feedback will help match the film to the audience's perspective.
Evaluation question 3
From conducting audience feedback on their documentary, radio trailer, and newspaper advertisement, the documentarian learned several things:
- The audience generally enjoyed the documentary and had positive feedback, though there was some constructive criticism about unclear sound in parts that could be improved.
- The humorous parts and complex title sequence of the documentary were effective.
- The newspaper advertisement was simple yet effective at enticing audiences to learn more about the "burning book."
- The radio trailer informed audiences about the documentary in a way that set the mood effectively and helped the documentary and trailer work well together.
- Audience feedback showed the importance of persuasion through humor, information, and ads to motivate audiences to watch.
Q5
The filmmakers used several methods to attract their target young adult audience and address what they wanted in a vampire movie. They conducted an online poll to understand viewers' ages and preferences. They also pitched their idea to classmates who were in the target age range and gathered feedback. Additionally, they promoted their idea on social media sites targeting teens to collect more feedback to create a film that would appeal to their audience.
Eq5p1
The document discusses the research and planning done for a film product. It describes conducting secondary market research on existing similar films to create an audience profile focused on gender, age, and socioeconomic class. Primary market research was then done by surveying 10 people fitting the audience profile about their preferences in film trailers. This established the primary target audience as females aged 15-24 from socioeconomic classes AB. However, the film also aims to appeal to a wider secondary audience by age and gender to make it more mainstream, similar to how The Notebook attracted viewers up to age 60 of both sexes.
Awatt research methods
The document discusses different types of research producers use when making a film, including primary, secondary, qualitative, and quantitative research. Primary research involves collecting original data through surveys and interviews, while secondary research uses existing data sources. The document provides examples of both primary and secondary research techniques used in pre-production and post-production, such as surveys of target audiences and analyzing box office data from previous similar films. Producers use this market research to inform decisions around film content and marketing campaigns aimed at appealing to audiences.
Q3 what have you learned from your audience feedback
The document discusses gaining audience feedback during the development of a horror film and related marketing materials. A questionnaire was used during the planning stage to understand audience preferences, which informed the film's ideas and use of a ghost. Social media was then used to collect feedback on final products, which provided useful information on improvements and liked aspects. While feedback was mostly positive, some elements could still be improved, such as font size and music. Overall, the products appealed to the audience as evidenced by positive feedback praising different aspects.
Canon Rationale Analysis
A survey from my target audience who watched my rationale to see what they liked and what I could improve.
Evaluation.ppt aisha
1) The document discusses how audience feedback was essential for creating a successful film campaign.
2) A questionnaire was created and answered by 25 people to gain insights into the target audience.
3) Feedback from the target audience helped the group decide aspects of the film like the genre, trailer type, and title.
4) Minor issues identified by the audience through social media feedback helped improve the quality of the materials.
Evaluation Question 3 part 2
Audience feedback helped the author improve their media products by allowing input from their target demographic. They constructed a trailer, poster, and magazine cover then received feedback, which highlighted that the matching color schemes, images used, focus on main characters, and trailer structure were most effective. Receiving this feedback made the products more appealing to their intended audience.
How media producers define their target audience
Media producers use six methods to define their target audience for new products:
1) Quantitative research uses surveys to collect hard data and statistics on audience opinions.
2) Socio-economic status considers education, income, and occupation.
3) Psychographics analyzes lifestyles and agrees or disagrees with opinion statements.
4) Geo-demographics classify people by their neighborhoods and surroundings.
5) Demographics describe the population's characteristics like age and gender.
6) Size refers to the total number of people in the target audience.
Media evaluation q3
The document discusses feedback received from test screenings of a film project for a class. It provides details on:
1) Conducting test screenings of a teaser trailer and pitch presentation for a class to get feedback from a target audience of 15-25 year olds.
2) Using the feedback to improve weak points in the teaser, magazine cover, and poster based on audience comments.
3) The feedback being very useful for refining the project and seeing how the target audience initially responds to ideas before further development.
Question 3 evaluation
The group learned several things from receiving audience feedback on their documentary, radio trailer, and TV listings magazine:
1) The feedback helped them improve specific elements they did not notice needing work and informed their decisions.
2) Getting feedback from their target audience was most valuable, as they could trust their judgement on what would appeal to them.
3) For the radio trailer, they realized they should have used more open-ended questions to get more detailed feedback.
4) A focus group provided honest reactions and discussions that helped strengthen the documentary.
5) Feedback confirmed some sound level issues they already suspected in the documentary.
2nd survey analysis
This document analyzes the results of Ella Potton's second audience survey about preferences for music videos, album artwork, and advertising. Some key findings include:
1) Pop, alternative, and indie remain the most preferred genres of music. Respondents preferred a retrospective visual style and specific lighting/color schemes for music videos.
2) YouTube and Spotify are the primary platforms for viewing music videos and listening to alternative/indie music.
3) NME magazine was seen as more relevant than Rolling Stone for advertising due to targeting a younger audience.
4) Pastel, bold, and complementary color schemes were found to be more interesting for album artwork and advertisements.
Feedback summary
The document summarizes feedback from the target audience on a student's horror film promotional products. The student learned that their film trailer and poster were appealing and conventional but the magazine cover was bland. Strengths included meeting genre/form conventions and professional quality, while weaknesses included the magazine cover design and potential improvements to the trailer. Audience feedback confirmed the products effectively appealed to the target group and suggested minor changes like improving main images and characters on the poster as well as magazine typography. The student concluded audience feedback is valuable for improving popularity by determining appeal and identifying specific areas for enhancement.
Evaluation question 3
The document discusses audience feedback received for a short horror film project. A questionnaire was administered to the target audience of teenagers aged 13-18. Feedback indicated that the film successfully conveyed the horror genre and created tension through mise-en-scene and sound specifically. Suggestions to improve lighting were also provided. The filmmakers acted on this feedback to refine their project according to the target audience's needs and expectations, demonstrating the importance of obtaining audience perspectives.
Question 3
Using audience feedback helped improve three productions to precisely appeal to the target audience. A questionnaire asked about music genre, age, and listening habits to identify the target audience for a music video. A second questionnaire about song lyrics helped determine the video's feel. Feedback ensured the video would suit the audience's genre and be popular. Questionnaires also gauged viewing habits to distribute the video in places the audience normally watches. Feedback on a digipak's photos, font, and colors through questionnaires provided suggestions to tailor it to the target audience. A magazine advert questionnaire asked about represented genre to appeal to the intended audience. Having audience suggestions allowed tailoring designs precisely for the target group to appeal to them. All feedback, including from teachers
Evaluation q3
Audience feedback is important for media products as it allows producers to ensure financial success, understand audience desires, tailor products to consumers, improve weaknesses, and market successfully. For films, test screenings allow audiences to view drafts and provide feedback, which helps producers determine what works and what needs changes. While questionnaires provide quantitative data on likes and dislikes, focus groups and test audiences give qualitative feedback on specifics. Social media allows for honest opinions through anonymity. The filmmakers obtained feedback through peer screenings and Instagram polls on posters to improve their film and marketing.
Graphs and analysis for the print advert research
The document summarizes research from a questionnaire about music preferences. It found that most respondents were college students aged 17-20, and liked indie music. Respondents did not usually buy music magazines. The research will influence the creation of a print music advert by helping the group understand what their target audience of teens to mid-twenties wants to know about an album before purchasing.
Final questionaire
The document summarizes the results of a questionnaire about music documentaries. It asked respondents questions about their interests in new music, whether they prefer musical content or behind-the-scenes personal content, their experience with music documentaries, preferred narrative style, poster design preferences, and whether articles should include more information about bands or review a music set. The results showed majority interest in new music, a mix of musical and personal content, experience with music documentaries, voiceover narration, masculine poster colors, use of images over iconography, picture-focused articles, and a review format for articles.
Music documentury
The document summarizes the results of a questionnaire about music documentaries. It asked respondents questions about their interests in new music, whether they prefer musical or behind-the-scenes content, their experiences with music documentaries, preferred narrative styles, poster design preferences, and whether articles should extend the documentary or review a music set. The results showed majority interest in most elements tested, giving the filmmakers guidance on developing the documentary and ancillary materials.
Rationale survey results
The document summarizes the results of a survey given to Jenifer Finnigan's target audience about her pitch presentation for a Canon camera campaign. The survey showed that the audience found the rationale to be detailed enough and they could relate to using music as a theme. A bar chart also proved the audience understood the pitch idea well. The audience responded that they would not change anything about the presentation, allowing Jenifer to move forward with production.
Combination evaluation
The combination of the documentary "Inside of Me" and its ancillary texts of a radio advertisement and listings magazine are effective in summarizing and promoting the personal narrative. The radio advertisement integrates audio clips from the documentary to allow listeners to remember scenes they later see. The listings magazine provides more depth about the documentary by including additional interviews that provide context and persuade new viewers. Both ancillary texts are meant to reflect the documentary and influence more people to watch the personal story.
Q4
Our target audience for the media product would be 15-24 year olds, mostly male, as research shows they prefer films of this genre. This age group has disposable income from jobs or education and few outside commitments. Research also finds most cinema goers are in this age range. The film receives a 15 age rating to ensure the plot and meaning would not be lost on younger viewers.
A2 Media Evaluation (Q3)
Alfie Bradbury used audience feedback throughout the creation of their music video project to ensure it effectively targeted their intended audience and genre. They conducted initial questionnaires with the general public and their target demographic of 18-22 year old males to inform their ideas. After creating a first cut, they held a focus group with peers who confirmed the video accurately represented the house music genre. Based on feedback, Alfie made changes before completion. They also incorporated audience suggestions to use screenshots from the video in their ancillary poster and digipak designs to clearly connect the pieces. In the end, feedback confirmed the final project cohesively targeted the intended target and genre.
5.target audience research explanation
The document discusses target audience research that will be conducted for a slasher film project. It involves distributing two questionnaires - one general and one focused on horror subgenres. A focus group will also be conducted to get more in-depth feedback on promotional materials. The research aims to understand audience preferences to create the most appealing and successful promotional package possible. However, the research may only represent a small sample and responses could be limited or unusable if questionnaires are not taken seriously.
5.Target Audience Research Explanation
The document discusses target audience research that will be conducted for a slasher film project. It involves distributing two questionnaires - one general and one focused on horror subgenres. A focus group will also be conducted to get more in-depth feedback on promotional materials. The research aims to understand audience preferences to create the most appealing and successful promotional package possible. However, the research may only represent a small sample and responses could be limited or unusable if questionnaires are not taken seriously.
More Related Content
What's hot
Q3 what have you learned from your audience feedback
The document discusses gaining audience feedback during the development of a horror film and related marketing materials. A questionnaire was used during the planning stage to understand audience preferences, which informed the film's ideas and use of a ghost. Social media was then used to collect feedback on final products, which provided useful information on improvements and liked aspects. While feedback was mostly positive, some elements could still be improved, such as font size and music. Overall, the products appealed to the audience as evidenced by positive feedback praising different aspects.
Canon Rationale Analysis
A survey from my target audience who watched my rationale to see what they liked and what I could improve.
Evaluation.ppt aisha
1) The document discusses how audience feedback was essential for creating a successful film campaign.
2) A questionnaire was created and answered by 25 people to gain insights into the target audience.
3) Feedback from the target audience helped the group decide aspects of the film like the genre, trailer type, and title.
4) Minor issues identified by the audience through social media feedback helped improve the quality of the materials.
Evaluation Question 3 part 2
Audience feedback helped the author improve their media products by allowing input from their target demographic. They constructed a trailer, poster, and magazine cover then received feedback, which highlighted that the matching color schemes, images used, focus on main characters, and trailer structure were most effective. Receiving this feedback made the products more appealing to their intended audience.
How media producers define their target audience
Media producers use six methods to define their target audience for new products:
1) Quantitative research uses surveys to collect hard data and statistics on audience opinions.
2) Socio-economic status considers education, income, and occupation.
3) Psychographics analyzes lifestyles and agrees or disagrees with opinion statements.
4) Geo-demographics classify people by their neighborhoods and surroundings.
5) Demographics describe the population's characteristics like age and gender.
6) Size refers to the total number of people in the target audience.
Media evaluation q3
The document discusses feedback received from test screenings of a film project for a class. It provides details on:
1) Conducting test screenings of a teaser trailer and pitch presentation for a class to get feedback from a target audience of 15-25 year olds.
2) Using the feedback to improve weak points in the teaser, magazine cover, and poster based on audience comments.
3) The feedback being very useful for refining the project and seeing how the target audience initially responds to ideas before further development.
Question 3 evaluation
The group learned several things from receiving audience feedback on their documentary, radio trailer, and TV listings magazine:
1) The feedback helped them improve specific elements they did not notice needing work and informed their decisions.
2) Getting feedback from their target audience was most valuable, as they could trust their judgement on what would appeal to them.
3) For the radio trailer, they realized they should have used more open-ended questions to get more detailed feedback.
4) A focus group provided honest reactions and discussions that helped strengthen the documentary.
5) Feedback confirmed some sound level issues they already suspected in the documentary.
2nd survey analysis
This document analyzes the results of Ella Potton's second audience survey about preferences for music videos, album artwork, and advertising. Some key findings include:
1) Pop, alternative, and indie remain the most preferred genres of music. Respondents preferred a retrospective visual style and specific lighting/color schemes for music videos.
2) YouTube and Spotify are the primary platforms for viewing music videos and listening to alternative/indie music.
3) NME magazine was seen as more relevant than Rolling Stone for advertising due to targeting a younger audience.
4) Pastel, bold, and complementary color schemes were found to be more interesting for album artwork and advertisements.
Feedback summary
The document summarizes feedback from the target audience on a student's horror film promotional products. The student learned that their film trailer and poster were appealing and conventional but the magazine cover was bland. Strengths included meeting genre/form conventions and professional quality, while weaknesses included the magazine cover design and potential improvements to the trailer. Audience feedback confirmed the products effectively appealed to the target group and suggested minor changes like improving main images and characters on the poster as well as magazine typography. The student concluded audience feedback is valuable for improving popularity by determining appeal and identifying specific areas for enhancement.
Evaluation question 3
The document discusses audience feedback received for a short horror film project. A questionnaire was administered to the target audience of teenagers aged 13-18. Feedback indicated that the film successfully conveyed the horror genre and created tension through mise-en-scene and sound specifically. Suggestions to improve lighting were also provided. The filmmakers acted on this feedback to refine their project according to the target audience's needs and expectations, demonstrating the importance of obtaining audience perspectives.
Question 3
Using audience feedback helped improve three productions to precisely appeal to the target audience. A questionnaire asked about music genre, age, and listening habits to identify the target audience for a music video. A second questionnaire about song lyrics helped determine the video's feel. Feedback ensured the video would suit the audience's genre and be popular. Questionnaires also gauged viewing habits to distribute the video in places the audience normally watches. Feedback on a digipak's photos, font, and colors through questionnaires provided suggestions to tailor it to the target audience. A magazine advert questionnaire asked about represented genre to appeal to the intended audience. Having audience suggestions allowed tailoring designs precisely for the target group to appeal to them. All feedback, including from teachers
Evaluation q3
Audience feedback is important for media products as it allows producers to ensure financial success, understand audience desires, tailor products to consumers, improve weaknesses, and market successfully. For films, test screenings allow audiences to view drafts and provide feedback, which helps producers determine what works and what needs changes. While questionnaires provide quantitative data on likes and dislikes, focus groups and test audiences give qualitative feedback on specifics. Social media allows for honest opinions through anonymity. The filmmakers obtained feedback through peer screenings and Instagram polls on posters to improve their film and marketing.
Graphs and analysis for the print advert research
The document summarizes research from a questionnaire about music preferences. It found that most respondents were college students aged 17-20, and liked indie music. Respondents did not usually buy music magazines. The research will influence the creation of a print music advert by helping the group understand what their target audience of teens to mid-twenties wants to know about an album before purchasing.
Final questionaire
The document summarizes the results of a questionnaire about music documentaries. It asked respondents questions about their interests in new music, whether they prefer musical content or behind-the-scenes personal content, their experience with music documentaries, preferred narrative style, poster design preferences, and whether articles should include more information about bands or review a music set. The results showed majority interest in new music, a mix of musical and personal content, experience with music documentaries, voiceover narration, masculine poster colors, use of images over iconography, picture-focused articles, and a review format for articles.
Music documentury
The document summarizes the results of a questionnaire about music documentaries. It asked respondents questions about their interests in new music, whether they prefer musical or behind-the-scenes content, their experiences with music documentaries, preferred narrative styles, poster design preferences, and whether articles should extend the documentary or review a music set. The results showed majority interest in most elements tested, giving the filmmakers guidance on developing the documentary and ancillary materials.
Rationale survey results
The document summarizes the results of a survey given to Jenifer Finnigan's target audience about her pitch presentation for a Canon camera campaign. The survey showed that the audience found the rationale to be detailed enough and they could relate to using music as a theme. A bar chart also proved the audience understood the pitch idea well. The audience responded that they would not change anything about the presentation, allowing Jenifer to move forward with production.
Combination evaluation
The combination of the documentary "Inside of Me" and its ancillary texts of a radio advertisement and listings magazine are effective in summarizing and promoting the personal narrative. The radio advertisement integrates audio clips from the documentary to allow listeners to remember scenes they later see. The listings magazine provides more depth about the documentary by including additional interviews that provide context and persuade new viewers. Both ancillary texts are meant to reflect the documentary and influence more people to watch the personal story.
Q4
Our target audience for the media product would be 15-24 year olds, mostly male, as research shows they prefer films of this genre. This age group has disposable income from jobs or education and few outside commitments. Research also finds most cinema goers are in this age range. The film receives a 15 age rating to ensure the plot and meaning would not be lost on younger viewers.
A2 Media Evaluation (Q3)
Alfie Bradbury used audience feedback throughout the creation of their music video project to ensure it effectively targeted their intended audience and genre. They conducted initial questionnaires with the general public and their target demographic of 18-22 year old males to inform their ideas. After creating a first cut, they held a focus group with peers who confirmed the video accurately represented the house music genre. Based on feedback, Alfie made changes before completion. They also incorporated audience suggestions to use screenshots from the video in their ancillary poster and digipak designs to clearly connect the pieces. In the end, feedback confirmed the final project cohesively targeted the intended target and genre.
What's hot (20)
Q3 what have you learned from your audience feedback
Q3 what have you learned from your audience feedback
Similar to Target Audience Research Explanation
5.target audience research explanation
The document discusses target audience research that will be conducted for a slasher film project. It involves distributing two questionnaires - one general and one focused on horror subgenres. A focus group will also be conducted to get more in-depth feedback on promotional materials. The research aims to understand audience preferences to create the most appealing and successful promotional package possible. However, the research may only represent a small sample and responses could be limited or unusable if questionnaires are not taken seriously.
5.Target Audience Research Explanation
The document discusses target audience research that will be conducted for a slasher film project. It involves distributing two questionnaires - one general and one focused on horror subgenres. A focus group will also be conducted to get more in-depth feedback on promotional materials. The research aims to understand audience preferences to create the most appealing and successful promotional package possible. However, the research may only represent a small sample and responses could be limited or unusable if questionnaires are not taken seriously.
The Nature and Purpose of Research
This slideshow presentation includes information about the nature, methods and purpose of research, including how research is collected, as well as examples.
A2 Media Evaluation Q3
The document discusses how the filmmaker gathered feedback from test screenings and audience research to inform their film project. They conducted primary research through surveys distributed on Snapchat to understand their target demographic of 15-24 year old males. They also used secondary research from Pearl & Dean on popular genres and consumer groups. They presented a pitch and received feedback, making changes to plan more events for their teaser trailer. A rough cut screening provided insights that led to improvements in sound design, color grading, and shot structure. A final screening yielded minor critiques that will help with future projects.
Question 5 A-level Media evaluation
The student conducted research to understand what attracts audiences to thriller films, including administering surveys. They incorporated codes and conventions of the thriller genre identified in research into their film. Additionally, they posted regular production updates on their blog to generate audience anticipation and interest in the completed film. Through these efforts, the student was able to attract an audience and gain insight into audience tastes regarding thriller films.
Unit 4 presentation
This document discusses using audience research to inform the development of new media products. It explains that audience research helps identify a target audience, what they are interested in, and what similar products they consume. Conducting research using tools like BARB can provide information on when and where similar products air. This helps determine the best way to reach the target audience. Focus groups and questionnaires allow tweaking a product before its official release. The document also discusses using classifications and BARB data to identify a target audience of 16-40 year olds for a soccer TV program, but focusing specifically on the lower middle social class who like popular shows and soccer gossip.
Critical approaches lesson 1: profiling, demographics, psychographics
In this lesson we will understand what audience profiling is, and look at the difference between demographic and psychographic profiling is.
Q3 - What have you learned from your audience feedback?
Natalie Rockall learned about the importance of test screenings and audience feedback for films. Test screenings allow directors and producers to preview films with audiences before wide release to gauge reactions and make necessary edits. Feedback from screenings helps identify what needs changes to improve the film and determine the target audience for marketing. Natalie conducted research like surveys and statistics to define their target audience for a supernatural thriller film as ages 15-24, more males than females, and lower middle class socioeconomic groups. She presented a pitch and screened rough cuts to get feedback, making changes like improving sound design and color grading based on insights.
Evaluation Question 3
The document discusses how audience feedback was used at various stages of creating a documentary. Initial feedback was gathered through online and paper surveys to inform topic selection and ensure the target audience's interests were addressed. Two test screenings provided feedback on the finished documentary, identifying needed audio fixes. Feedback was also gathered on promotional magazine spreads and radio ads created for the documentary, confirming they were professionally executed and achieved their purposes. The document concludes that audience feedback played a strong role in creating a successful final product by identifying issues to address at different production stages.
Evaluation question 3
The document discusses audience feedback methods used for a media project. It defines the target audience as males aged 16-24 and describes tailoring content to their interests like meaningful lyrics. Feedback was gathered through online surveys, pie charts, and peer reviews at different draft stages. The peer feedback helped improve locations, typography, images and video elements. Overall, the audience feedback helped ensure the content appealed to the target demographic and identify small changes needed to further improve the final products.
Evaluation Q3
The document summarizes the market research and audience feedback conducted for a student film project. It discusses conducting primary research through online surveys to understand the target audience of ages 16-30. Secondary research analyzed genre preferences and movie attendance rates which supported targeting teens and young adults. Feedback on a teaser trailer was gathered from the student's class, which informed edits to make it more engaging. Overall, the marketing campaign was assessed to successfully create a cohesive brand identity, though could be improved with further editing.
Task 1 - research
This document discusses different types of research used in media production:
- Quantitative research uses measurable facts and statistics, while qualitative research relies on in-depth opinions and perspectives.
- Primary research involves collecting original data directly, such as through surveys or focus groups, while secondary research uses existing sources.
- The purpose of research is to understand audiences and make profitable media products through learning about demographics, psychographics, competition, and determining a project's viability.
Questionnaire Analysis
The document summarizes the analysis of a questionnaire given to an audience about horror films. The majority of respondents were 15-23 years old. Slasher films and supernatural themes were most popular. Respondents enjoyed trailers that showed scary content like jump scares and identifying details of the villain. This information will help tailor the film trailer, magazine, and other marketing materials to appeal to the target audience.
Questionnaire Analysis
The document summarizes the analysis of a questionnaire given to an audience about horror films. The majority of respondents were 15-23 years old. Slasher films and supernatural themes were most popular. Respondents enjoyed trailers that showed scary content like jump scares and identifying details of the villain. Their answers informed the design of a horror film trailer, poster, and magazine that would appeal to the target audience.
Evaluation 3
An updated version of my Powerpoint answer to my third evaluation question : What have you learned from your audience feedback?
Evaluation Question 3
The document discusses audience feedback for film test screenings. It provides details on different types of test screenings, including intimate screenings with around 100 people and full-scale screenings with up to 400 people. Feedback is used to make final edits to films before wide release. The document also discusses establishing a target audience through research on similar films' demographics and using feedback to further develop marketing materials like posters, trailers, and magazines to effectively engage the target audience.
Essential Research Task 1
This document discusses various types of research that are important for a film production company. It explains quantitative and qualitative research methods, as well as primary and secondary research. Key aspects of research covered include understanding the target audience through demographics and psychographics, analyzing market competition, determining appropriate advertising placement, and assessing the viability, costs, and technological resources needed for a production. The overall purpose of research is to help ensure a film appeals to its target viewers and has the greatest chance of success.
Powerpoint
The document summarizes the responses from 20 people to questionnaires about a documentary, radio advertisement, and poster that aim to break down stigmas about body image and appearance. For the documentary, respondents preferred a mixture of cinematic shots and interviews. They wanted more detailed information from a few professionals rather than short pieces from many. Close-up shots of interviewees were also preferred. For the radio advertisement, respondents wanted an upbeat female voice and snippets of the documentary. They also preferred instrumental music. Overall, the responses provided guidance on how to best connect with the target audience.
{Task 1} Research
The document discusses various types of research that can be conducted for creating a horror film trailer, including quantitative, qualitative, primary, secondary, audience, demographic, psychographic, market, and advertising placement research. It explains when each type would be useful, their advantages and disadvantages. The key aspects to research are the target audience for horror films, how to identify the demographic groups that make up the audience, their psychological characteristics, other similar horror films and trailers on the market, and where to best advertise the trailer based on the audience research findings. Production viability, costs, and technological requirements also need to be considered.
William's Evaluation - Question 2
The document discusses how the author gathered and incorporated feedback from their target audience of teenagers aged 12 to 18 to improve their media project. They conducted a survey, interviews, and a showcase screening to understand what the audience wanted and evaluate their work. Feedback revealed issues like poor sound quality in one trailer section and unnatural acting that were addressed. Regular informal feedback also helped fix problems like unrealistic head movement in a scene. Considering the target audience's needs and feedback allowed the author to create a final product better suited for their demographic.
Similar to Target Audience Research Explanation (20)
Critical approaches lesson 1: profiling, demographics, psychographics
Critical approaches lesson 1: profiling, demographics, psychographics
Q3 - What have you learned from your audience feedback?
Q3 - What have you learned from your audience feedback?
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Pitch Analysis
The document summarizes the key points that were presented in a pitch for a psychological horror film trailer and promotional package. The pitch included details about the film narrative, subgenre, inspirational texts, technical ideas for the trailer and ancillary ideas for the poster and magazine cover. Feedback from peers encouraged further developing the narrative to relate to audiences and improving technical elements to appear more professional.
Ideas For Camera
An extreme close-up shot of the protagonist's eye would suggest to the audience that by watching the film they are looking into her soul and trying to figure out why she is psychologically unstable. An over-the-shoulder shot would allow the audience to see the film from the protagonist's perspective and make them more sympathetic towards her. A high angle close-up shot would be used to portray the protagonist feeling fragile after experiencing extreme trauma by making her appear smaller and weaker.
Real Life Case Study
A 15-year-old girl, Destiny Garcia, was charged with murdering her mother and step-father, claiming she had been physically and sexually abused by them for years without intervention. She confessed to her cousin that she killed her parents after fleeing to her biological father's home. The bodies were found by relatives who reported them missing after Destiny stabbed her mother and step-father and an accomplice ensured they were dead by shooting them.
Location Ideas
This document discusses location ideas for a horror film trailer created for a media studies course. It describes several location options considered - a graveyard, various house locations like a bedroom and bathroom, a train station, park, alleyway, school, and hospital. Each location is described in terms of how it could increase fear or suspense for viewers. While some locations like the train station and hospital were inaccessible and unrealistic, the filmmakers aimed to use accessible locations to emulate a conventional horror setting for the trailer.
Director Case Study
Stanley Kubrick is praised as an influential director for his unique camera movements and highly controlled yet spontaneous directing style. His films were initially misunderstood but are now considered masterpieces. He taught himself film production and directing. One of his most famous films, The Shining, was a major influence on the document's author and informed their creative decisions for their own psychological horror film. The document discusses Kubrick's directing techniques on The Shining, including using the Steadicam to its fullest potential and custom zoom lenses, that contributed to the film's success and left a lasting legacy.
Magazine Front Cover Analysis One
The document analyzes the magazine front cover of Empire magazine that is advertising the film Mockingjay: Part 1. It summarizes that the front cover uses the main image of Katniss Everdeen to signal the action-adventure genre and promote the film. The masthead and sell-lines are in bold, uppercase fonts to stand out and attract readers interested in blockbuster films. The layout follows conventions like placing the masthead at the top and film title on the left to guide readers' eyes.
Poster Analysis One
The poster is for the psychological horror film "The Broken" and features the main protagonist Gina with half of her face appearing broken like glass. It fulfills conventions by drawing the audience in with the central image and clues about the narrative, including that Gina is mentally unstable. Dark colors like black, grey, and white set an eerie mood and hint at themes of darkness versus light. The poster effectively promotes the film through its unsettling imagery and cryptic tagline "Face your fear" without revealing too much of the plot.
Poster Analysis Three
This document analyzes a poster for the psychological horror film "Don't Blink". The poster breaks some conventions by placing the title at the top rather than below the image and omitting institutional information. It depicts two characters staring wide-eyed at something outside a cabin set in snowy woods, with a bloody handprint signaling the horror genre. The title, font, and tagline "You might be next..." hint at the film's narrative without revealing too much to maintain intrigue. Overall the poster effectively promotes the film for horror fans while suggesting but not fully revealing the plot.
Film Magazine Front Cover Overview
1) The document analyzes similarities in design across 8 film magazine covers. Common patterns identified include the masthead being the largest text at the top, main images featuring protagonists, and use of colors and text to provide context about the genre.
2) Specific conventions are discussed, such as the masthead style distinguishing horror from other magazines and main images depicting characters in costume rather than actors.
3) Additional recurring elements include placement of the film title, use of other films to draw broader interest, and layout of barcodes and feature articles. Analyzing these patterns informs best practices for promoting films through magazine covers.
Film Poster Overview
The document analyzes eight film posters for psychological horror movies and identifies common design patterns and conventions across the posters. Some key findings include:
1) Most posters feature a close-up shot of the distressed female protagonist to signal her mental instability will be a focus. Cracks in faces also suggest psychological testing.
2) Taglines directly address the audience to make them feel targeted by the antagonist. Phrases imply the audience could be next.
3) Colors like blue and white are used to create ominous, inhospitable atmospheres, while red and black imply more blood and gore.
4) Titles are in all caps near the bottom below main images, drawing viewers in first visually before
Horror Film Narrative
Our film tells the psychological horror story of Marie, who suffers abuse from her parents as a child. This causes her to develop nightmares and later become addicted to drugs and alcohol. Her mental state deteriorates further as she has horrific hallucinations. Marie's boyfriend tries to help her but she ends up killing him in a rage. She grows more unstable, hearing voices and smashing her mirror because she sees her dead boyfriend's reflection. In the end, overwhelmed by her psychological torture, Marie commits suicide by hanging.
The History Of Horror
This is my updated history of horror presentation for my A2 media studies coursework on horror films.
Questionnaire One
This is the updated version of our questionnaire for our A2 media studies coursework on horror films.
Target Audience Profile
Our target audience is primarily female aged 15-25 who enjoys psychology, media, and creative careers. She aims for a high income doing work she enjoys. She is intelligent, thoughtful, artistic, and likes keeping her mind stimulated through puzzles, reading psychological horror novels, and analyzing psychological horror movies to solve their twists.
Initial Ideas
The document describes ideas for marketing a psychological horror film. It involves a girl who suffers abuse as a child and has nightmares and hallucinations as an adult, hearing voices and seeing disturbing images. She is admitted to a mental hospital, where she attacks and kills her boyfriend, before ultimately killing herself. Marketing ideas include a trailer showing her flashbacks and descent into madness, a horror magazine cover showing her screaming, and posters featuring close-ups of her crying or being overwhelmed by voices in her head.
Location Ideas
This document discusses location ideas for a horror film trailer created for an A2 media studies coursework. It describes several location options considered - a graveyard, various house locations like a bedroom and bathroom, a train station, park, alleyway, school, and hospital. The graveyard, house locations, park, and alleyway were selected as they could help build fear and showcase the protagonist's deteriorating mental state. The train station, school, and hospital were ultimately not used due to issues with access or because the ideas were deemed too cliche.
Director Case Study
This is my director case study on Stanley Kubrick for my A2 media studies coursework on horror films.
Horror Film Pitch
This document outlines the pitch for a psychological horror film targeting teenagers and young adults. The film follows a female protagonist named Marie who was abused as a child and develops drug and alcohol addictions as a result of her trauma and nightmares. She eventually kills her boyfriend during a rage and commits suicide. The film will use locations like a bathroom, train station, and cemetery to further the narrative and horror elements. It takes inspiration from films like Girl, Interrupted and will have promotional materials like posters and a trailer featuring the unhinged protagonist.
Magazine Front Cover Analysis Two
This magazine front cover uses techniques to attract its target horror film audience. The main image promotes the film "Black Swan" showing the protagonist with red eyes to suggest an evil or antagonist role. The masthead "Fangoria" immediately identifies it as a horror film magazine, using a unique font with flicks resembling fangs. Sell lines list films and actors in a small font, either black or red to match horror color schemes. The layout balances text and images, following conventions like the masthead at top and barcode at bottom, to be easily recognizable to loyal readers.
Magazine Front Cover Analysis One
This magazine front cover uses various techniques to promote the film "Mockingjay: Part 1" to its target audience of avid film fans. The main image features the protagonist Katniss Everdeen in costume holding a weapon to signal the action/adventure genre. Additional sell lines and quotes from actors further advertise upcoming films. Bright red and white colors draw attention to the text, while the familiar masthead and layout maintain the magazine's recognizable brand. The cover is designed to entice readers with new film information.
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- 1. Target Audience ResearchExplanation For our target audience research for our A2 media studies coursework we will be carrying out two questionnaires and a focus group to find out more about our target audience and their preferences on horror films. Our first questionnaire will ask our target audience general questions to identify our demographic and their typical opinions on whatshould befeaturedin horror moviesandtheir opinionson what would be included in our practical work. Gaining this information will help guide us as we will be able to make certain decisions about what to include in our practical work that will instantly appeal to our target audience. Some negative impacts we may encounter whilst using this research method are that we are going to have to distribute our questionnaire to a large variety of our target audience and it may be difficult to compile the assembled information but we will try to overcome this by simplifying the information. Our second questionnaire will ask more detailed, specific questions that will help us make decisions on what to include in our promotional package. Our focus group will ask our target audience their views on what they would enjoy seeing in our poster, trailer and magazine front cover. Doing this will help us become more aware of what to add into our practical work and will give us more of an insight into what our target audience are expecting to see in our practical pieces. 15 0 2 0 3 00 5 10 15 20 Do you prefer music in the backround of a film trailer? TargetAudience Chart Title Yes No I Don't Mind