Magazine Research
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The document provides demographic profiles for three health and fitness magazines: SHAPE, SELF, and Fittness. It summarizes the key demographics of each magazine's audience including median age, income, education level, and other details. It also provides overviews of typical article categories and features found in each magazine on a monthly basis.
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Magazine Research
- 1. Health & Fitness Magazines Juliana Caronia
- 4. SHAPE
- 5. Demographic Profile • High Quality Readers • Audience 5,550,000 • Age Median Age: 40.7 • 18-49 76% • 25-49 66% • 25-54 77% • Income Median HHI: $89,143 • $60,000+ 65% • $75,000+ 58% • $100,000+ 44% • Education/Employment • College Educated 79% • Employed 74% • Professional/Managerial 39% • Marital Status/Children • Any Children 54% • Single 28% • Loyal, Unduplicated Audience • Read 4/4 Issues 40% • In-Home Readership 49% • Primary Readers 42%
- 7. Inside the Magazine Monthly • Each magazine has the following categories – Fitness – Healthy Eating – Weight Loss – Lifestyle – Celebrities • Workout of the Month • Recopies of the Month
- 8. SHAPE Masthead • The masthead color is not consistent. • The masthead varies in color. • The masthead also varies in size.
- 10. Demographic Profile • Median Age: 36 • Median Household Income: $79,666 • Gender - Female/Male: 62% / 38% • Education - College Educated: 72% • Employment Status - 38% • Marital Status – Married: 43% • Not Married: 57% • Children in Household: 37%
- 12. Inside the Magazine Monthly • SELF's motto: Being fit, strong and active means feeling great, being happy and looking your most beautiful. • SELF speaks to women about three key areas of her being: her body, her looks and her life. • SELF offers monthly breakthrough moves, food and science, plus inspiring images and coaching. • SELF gives monthly beauty and fashion advice customized for active style • SELF provides a monthly workout and variety of healthy recopies.
- 13. SELF Masthead • Self magazine uses the popular font Benton Sans and the revived classic Benton Modern Display to modern appeal. • The typefaces are used in both the print edition as well as on the iPad in horizontal and vertical formats. • Cyrus Highsmith tweaked a few details on the logo, which is based on Benton Sans Bold Condensed Italic. • Masthead sizes vary according to magazine.
- 15. Demographic Profile • Median Age: 40 • Median HHI: $65,113 • Median Home Value: $220,289 • Employed: 72% • Attended / Graduated College + : 63% • Married: 48% • Any Children: 43% • Own a Home: 63% • Age 18-49: 73%
- 17. Inside the Magazine Monthly HEALTHY RECIPES Breakfast Lunch Dinner Desserts Exclusive Fit Pick Offers WEIGHT LOSS Tips Motivation Eating Help Expert Advice Calorie Counter WORKOUTS Abs Butt Arms Legs Back
- 18. Fittness Masthead • The Fittness font is Benton Sans. • The color varies with article. • On its latest articles: – The masthead always has a white border. – The masthead always has a black shadow. – The size of the masthead is always the same.