The document discusses target audience research that will be conducted for a slasher film project. It involves distributing two questionnaires - one general and one focused on horror subgenres. A focus group will also be conducted to get more in-depth feedback on promotional materials. The research aims to understand audience preferences to create the most appealing and successful promotional package possible. However, the research may only represent a small sample and responses could be limited or unusable if questionnaires are not taken seriously.