1) The document discusses how audience feedback was essential for creating a successful film campaign. 2) A questionnaire was created and answered by 25 people to gain insights into the target audience. 3) Feedback from the target audience helped the group decide aspects of the film like the genre, trailer type, and title. 4) Minor issues identified by the audience through social media feedback helped improve the quality of the materials.

1. What have you learned
from your audience
feedback?

2. What have you learned from
your audience feedback?
In order to create a successful campaign audience feedback from our potential
target audience is essential. Firstly, the audience is vital when creating a
film campaign as they are who we are trying to impress; without them
there would be no product at all. Throughout the process the more we
involved our audience the more we knew our product would be a success.

3. What have you learned from
your audience feedback?
During our research and planning we created a questionnaire in order to get a
sense of who we were trying to address. The questions consisted of what's
your favourite film genre? How often to go to the cinema? Where do you
usually watch trailers? What social networking sites do you use? Do you
prefer theatrical or teaser trailers? Only to name a few. These questions
were answered by 25 people which allowed us to make generalizations
about our sample to the rest of the population. Having doing this primary
research it gave us an insight to what kind of audience we should aim to
address and what kind of trailer the majority of our focus group really
wanted.

4. What have you learned from
your audience feedback?
We created an online survey on Google Docs as this was very efficient and
quick to make. By making our questionnaire on Google Docs it allowed us to
publish the URL onto Facebook, where most of our target audience spend
their free time in addition to giving us more of a chance of getting back
reliable data, as more people are likely to answer.

5. What have you learned from
your audience feedback?
From our questionnaire we received positive feedback from our audience and
knew exactly what kind of film genre that would interest them.

6. What have you learned from
your audience feedback?
In addition, the post production part of our campaign a few problems did arise.
As a group we came into quite a few disagreements as we all have such
large personalities however getting the target audience involved in our work
really did help us overcome this. We couldn't decide on various things from
what colour font we should have to what our film should be called 'Baby
Girl' or 'Runaway Love' so we asked our focus group.
Having listened to our focus group we then settled on the name
'Runaway Love'.

7. What have you learned from
your audience feedback?
Feedback from our target audience is also crucial as they are the ones
we are trying to please; we can not simply assume they would like it,
so because most of our demographic are logged on social networking
sites mostly 3/4 of the time they are awake; we uploaded our film
magazine and film poster on twitter and facebook to get their views
on this. Mostly our feedback from them was positive however some
minor problems did occur for example one of our peers noticed that
we had spelled something wrong, which none of my group members
noticed.
Another view was that by placing a boy who wasn't
playing a significant role role in the film on the film
poster was telling too much of a narrative so we
therefore changed it.

8. What have you learned from
your audience feedback?
One in every nine people on Earth is on Facebook with people spending
over 700 billion minutes on it per month and many of them being
between the age of 18-29 years (below image of age statistics). Having
acting upon this research we decided to upload our teaser trailer onto
Facebook.

9. What have you learned from
your audience feedback?
Overall, we received some positive feedback from posting it on Facebook
however, once we played our trailer to our focus group we received
the below comments.
a n
k ind whe
is es she
ic
us hang told are"
h e m it c rl is to c
"T ird, e gi ut in
we littl ng p
the getti Id
is the on't
na quit
rra e u
tiv nd
e o er
f it sta
" nd
From our focus group we then knew what we had to change in our
trailer, the music and the narrative. Again, audience research is vital as
they see what we, as the producers do not.