My typical reader listens to a range of R&B artists like Jay-Z, Kanye West, Eminem, and Beyoncé, as well as pop and dance/dubstep music. They dress in an urban style inspired by celebrities, wearing items like beanies, chains, and trainers. They shop at stores like JD, Size, Foot Locker, Topman, River Island, and Topshop to buy clothes from brands worn by their idols. In their spare time, they enjoy going to music concerts and festivals to keep up with trends in fashion, music and celebrity gossip.