2. Primary
Female
15-25
Group D (Parents C1)
Mainstreamers
15-25 year old females in
economic group D are the
primary target audience. They
would most likely be a student in
some form of part time work or
maybe receives money through
pocket money from parents who
would be in group C2/C1.
They would be classed as a
mainstreamer as they would
typically go for trusted brands
rather than store brands. As they
are a student on the weekends
they may enjoy partying.
3. Secondary
Males
25-35
Group C1/C2
Individuals
The secondary
audience for The
Descent would
typically be a 25-35
male horror fans in
group C1/C2. They
would be getting into
a skilled career and
begin to start family.
This group would typically
be classed as individuals
because they are into
niche things like horror
movies. They would watch
it for the blood and guts
but they would also watch
The Descent because of
the sex appeal from the
diverse range of actors
from the female cast.
4. Additional
Both
25-35
C1
Aspirers
The additional target audience
would 25-35 year olds of either
gender in a C1 grouping. They
would be classed as aspirers as
they would be in a career but
as they are young they may not
of had enough time to climb
the ranks within their trade.
This audience would be people
who participate in extreme
sports which is quite niche.
