audience moodboards

1. Primary
15-25
Female
Socio-Economic-E (C1,C2,D)
The movie is primarily targeted at women because it is based around a
group on strong, empowered females engaging in extreme sports and the
horror aspect is another appealing feature. The age means disposable
income and free time as well as a generally large friendship group.

2. Secondary
15/25
Male
Socio-Economic-E
Males will watch this movie because of
sex appeal and the horror aspect,
straight men like women and this sells
movies. Men also often take women on
dates to see horror movies in an attempt
and forming a more intimate
relationship. At this age they would
generally have disposable income and
time to kill

3. Additional
Extreme Sports
25/35
Socio-Economic-C1,C2
This is because the movie is primarily based around
extreme sports, this will appeal to anyone with
similar interests, because they generally have no
children and disposable income.

4. Rubicam’s 4 C’s
Primary:
Mainstreamers; the reason being that they can be young enough to be watching the movie
purely for the horror and the scares, they would generallywatch the movie with a large
group of friends as a social occasion. They will buy products that they see others use;
Nike’s, iPhones and Starbucks/Costa, they want to fit in with everyone else their age.
Secondary:
Individuals; they will watch the movie because they enjoy watching movies of this genre,
it’s their hobby. They would more than likelywatch the movie the movie on their own in
the cinema or at home. They will watch cult/classic horror movies such as Leprechaun and
Nightmare on Elm Street.
Additional:
This group also consists of Individuals, they are people who willwatch the movie because
it links to their hobbies, i.e. caving and extreme sports. Generally, this audience would
consist of Dinkies, they are young enough to have no kids but generally old enough to have

5. some kind of job with a lifestyle with little real responsibilities. These people willoften
engage in extreme sports themselves and spend excessive money on their hobbies.