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1. Primary Audience
15-25
Females- independent
Socio economic group E with group D
backgrounds
The primary audience of this film were women
due to the empowered independence of the all
female cast who don’t rely on males to come
save them they fight for their own survival. The
reason these are the socio-economic groups is
because stereotypical 15-25 year old females
who live with their parents and are normally
full time students who often use disposable
income from £25000 annual wage which is the
average annual wage of group D jobs .

2. Secondary audience
15-25
Male-sex appeal and gore
Socio economic group E from
backgrounds of D
The secondary audience of the
descent will be 15-25 year old males
because the sex appeal of an all
female cast will attract many young
males, males in group E don’t have
their own income they are almost
always full time students and live with
their parents. They use the disposable
income of their parents with
socioeconomic group D jobs, which
normally earn £25000 a year, to
watch the descent in the cinemas.

3. Additional audience
Extreme sports
25-35
Socioeconomic groups C1 and
C2
The reason the additional
audience is extreme sports fans
is because the setting of the
movie extreme sports. Their
socioeconomic groups are C1
and C2 with no children. They
will most likely earn £50000 a
year because of their C1 jobs.
Extreme sports equipment is
expensive so having a high
paying job will mean they have
more disposable income.
Furthermore if they had
children they would have less
time and less disposable
income for their hobby