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The Primary Audience for this kind of film will be Horror fanatics, who
are aged between (15-25). this audience is easily targetable for this kind
of film as they have what is seen as a disposable income. These people
like any horror genre like slasher, zombies and a lot more. The sex
appeal the film gives of is targeted at a male audience as they a
witnessing a whole female cast.
• Age: 15-25
• Gender: Male
• Social Class: E
The Secondary audience would most likely be females aged (15-25). The
Descent would mostly appeal to this audience as females would enjoy
seeing women in such a strong and independent angle especially in a
horror movie. This idea of strong women will link to famous woman like
Lara Croft and Ronda Rousey.
Age: 15-25
Gender: Females
Social Class: E
The Final target audience would be to people who have an interest in
extreme sports. As a number of Extreme sports are shown in The
Descent like rock climbing, Abs-Sailing and a few others. The age range
for people interested in this kind of angle when watching The Descent
are people aged 25-35.
Age: 25-35
Gender: Both
Social Class:
C1/C2

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Mood board

  • 1. The Primary Audience for this kind of film will be Horror fanatics, who are aged between (15-25). this audience is easily targetable for this kind of film as they have what is seen as a disposable income. These people like any horror genre like slasher, zombies and a lot more. The sex appeal the film gives of is targeted at a male audience as they a witnessing a whole female cast. • Age: 15-25 • Gender: Male • Social Class: E
  • 2. The Secondary audience would most likely be females aged (15-25). The Descent would mostly appeal to this audience as females would enjoy seeing women in such a strong and independent angle especially in a horror movie. This idea of strong women will link to famous woman like Lara Croft and Ronda Rousey. Age: 15-25 Gender: Females Social Class: E
  • 3. The Final target audience would be to people who have an interest in extreme sports. As a number of Extreme sports are shown in The Descent like rock climbing, Abs-Sailing and a few others. The age range for people interested in this kind of angle when watching The Descent are people aged 25-35. Age: 25-35 Gender: Both Social Class: C1/C2