Target audience
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The document discusses targeting a magazine towards 16-25 year olds, mainly males, as they have more free time to listen to music while studying or working. Younger people are more engaged with media and more likely to discover new music. The magazine could also appeal to females as it focuses on hip-hop, which has popular female artists. The core hip-hop audience is black teenagers, as most major artists are black, though Eminem appeals to white teens as well. People emulate the styles and brands of their favorite artists. The target audience social class is ABC1 to appeal to a variety of males professionally.
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Target audience
This document discusses the target audience for a new hip-hop magazine. It aims to target 16-25 year olds, mainly male, as they have more free time to listen to music through college or work. Younger people are also more engaged with media and discovering new music. The magazine also hopes to appeal to women through female hip-hop artists. The core hip-hop audience is typically black teenagers who want to emulate popular black artists. Social media will be important for this target audience to follow their favorite artists. The magazine targets social class ABC1 to look professional but appeal to a wide variety of males.
Genre research task pop
The document discusses the codes and conventions of pop magazines. Pop magazines typically use bright colors, clean fonts, and studio photos of artists looking directly at the camera against plain backgrounds. They aim to catch readers' attention with their visual design. The magazines mainly feature teenage audiences and cover popular artists. Pop music originated in the 1950s and includes styles like bubblegum pop and teen pop. Major current artists like One Direction and Little Mix have large fanbases and are considered to have bigger profiles than earlier artists who helped develop the pop genre. Radio stations and music TV channels are other media that promote pop music through airing songs and music videos.
Evaluation question 4
The document discusses the target demographics for a pop music magazine called Extravaganza. It aims its content at teenagers between 13-17 years old based on research showing that age range listens heavily to pop music. While pop music appeals widely, targeting younger teens positions the magazine as cool rather than childish. The magazine may attract more female readers than male since girls are typically bigger fans of pop stars and their appearance. However, designs use mixed colors and models of both sexes to appeal to both genders. The intended audience also has an international scope, hoping to engage English, American and European readers as those regions have large pop music industries and fan bases.
Audience Research for AS Media
The document summarizes the results of a questionnaire given to 20 people ages 14-25 about their music magazine preferences. It found that indie music was the most popular genre, most respondents buy music magazines, and the main image on the cover is the most attractive feature. A majority also said they would be more attracted to a magazine with a competition and prefer magazines to cover multiple music genres rather than just one.
Target Audience Research Questionnaire
The document summarizes the results of a music questionnaire given to 10 people about R&B/Hip Hop music. Key findings include: respondents were equally male and female aged 16-17; popular artists included Drake, Chris Brown, and Rihanna; aspects of the music liked were the beat, lyrics, and artists. Most would not pay more than £2 for a magazine and do not currently buy them due to cost or lack of interest. Cover images that appealed most showed 50 Cent with an explosion, TI with a striking image, and Ciara looking sexy. Respondents wanted cover images of artists to look gangster or sexy and dominate the page with bright colors and writing. They also wanted
Star construction
Dan Kareem is a 19-year-old musician who released his debut album "Three Little Words". He developed an interest in guitar at age 5 and was writing and sharing his own songs on YouTube by age 14, gaining over 1 million subscribers. This led to him being discovered and signed by a record label at age 17. His target audience is females aged 16-22 as his songs relate to situations they experience. Due to his young image, he would be associated with clothing brands like Top Man and Zara to appeal to both younger and older audiences as a style icon.
Question 5
The document summarizes how the author addressed their target audience of 14-25 year olds, mainly female, from lower-middle to working class, who enjoy concerts and music, and identify with subcultures like hipsters, rockers, and indie.
The author included popular artists like Beyonce, Katy Perry, and Robin Thicke on the cover to attract attention. Inside, they featured a variety of artists from different backgrounds that would appeal to both genders. Articles and sections on concerts, controversies, and "top 10" lists were aimed at audience interests. Images were chosen to represent the target demographics and relate to rock and indie styles.
Target audience
Ed Sheeran's target audience ranges from teenagers to people in their late 20s, with a focus on ages 13-27. His music appeals to a broad audience across genres including pop, folk, hip hop, indie, and rock. Sheeran connects personally with his audience as his lyrics discuss love, life, and loss. He maintains an authentic image through dressing casually and staying grounded despite fame. Collaborating with various artists from different genres has expanded his audience and fan base internationally. While he attracts many female fans, especially teenage girls, his relatable songwriting also engages male listeners. Widespread digital distribution of his music maximizes his potential success.
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Target audience
This document discusses the target audience for a new hip-hop magazine. It aims to target 16-25 year olds, mainly male, as they have more free time to listen to music through college or work. Younger people are also more engaged with media and discovering new music. The magazine also hopes to appeal to women through female hip-hop artists. The core hip-hop audience is typically black teenagers who want to emulate popular black artists. Social media will be important for this target audience to follow their favorite artists. The magazine targets social class ABC1 to look professional but appeal to a wide variety of males.
Genre research task pop
The document discusses the codes and conventions of pop magazines. Pop magazines typically use bright colors, clean fonts, and studio photos of artists looking directly at the camera against plain backgrounds. They aim to catch readers' attention with their visual design. The magazines mainly feature teenage audiences and cover popular artists. Pop music originated in the 1950s and includes styles like bubblegum pop and teen pop. Major current artists like One Direction and Little Mix have large fanbases and are considered to have bigger profiles than earlier artists who helped develop the pop genre. Radio stations and music TV channels are other media that promote pop music through airing songs and music videos.
Evaluation question 4
The document discusses the target demographics for a pop music magazine called Extravaganza. It aims its content at teenagers between 13-17 years old based on research showing that age range listens heavily to pop music. While pop music appeals widely, targeting younger teens positions the magazine as cool rather than childish. The magazine may attract more female readers than male since girls are typically bigger fans of pop stars and their appearance. However, designs use mixed colors and models of both sexes to appeal to both genders. The intended audience also has an international scope, hoping to engage English, American and European readers as those regions have large pop music industries and fan bases.
Audience Research for AS Media
The document summarizes the results of a questionnaire given to 20 people ages 14-25 about their music magazine preferences. It found that indie music was the most popular genre, most respondents buy music magazines, and the main image on the cover is the most attractive feature. A majority also said they would be more attracted to a magazine with a competition and prefer magazines to cover multiple music genres rather than just one.
Target Audience Research Questionnaire
The document summarizes the results of a music questionnaire given to 10 people about R&B/Hip Hop music. Key findings include: respondents were equally male and female aged 16-17; popular artists included Drake, Chris Brown, and Rihanna; aspects of the music liked were the beat, lyrics, and artists. Most would not pay more than £2 for a magazine and do not currently buy them due to cost or lack of interest. Cover images that appealed most showed 50 Cent with an explosion, TI with a striking image, and Ciara looking sexy. Respondents wanted cover images of artists to look gangster or sexy and dominate the page with bright colors and writing. They also wanted
Star construction
Dan Kareem is a 19-year-old musician who released his debut album "Three Little Words". He developed an interest in guitar at age 5 and was writing and sharing his own songs on YouTube by age 14, gaining over 1 million subscribers. This led to him being discovered and signed by a record label at age 17. His target audience is females aged 16-22 as his songs relate to situations they experience. Due to his young image, he would be associated with clothing brands like Top Man and Zara to appeal to both younger and older audiences as a style icon.
Question 5
The document summarizes how the author addressed their target audience of 14-25 year olds, mainly female, from lower-middle to working class, who enjoy concerts and music, and identify with subcultures like hipsters, rockers, and indie.
The author included popular artists like Beyonce, Katy Perry, and Robin Thicke on the cover to attract attention. Inside, they featured a variety of artists from different backgrounds that would appeal to both genders. Articles and sections on concerts, controversies, and "top 10" lists were aimed at audience interests. Images were chosen to represent the target demographics and relate to rock and indie styles.
Target audience
Ed Sheeran's target audience ranges from teenagers to people in their late 20s, with a focus on ages 13-27. His music appeals to a broad audience across genres including pop, folk, hip hop, indie, and rock. Sheeran connects personally with his audience as his lyrics discuss love, life, and loss. He maintains an authentic image through dressing casually and staying grounded despite fame. Collaborating with various artists from different genres has expanded his audience and fan base internationally. While he attracts many female fans, especially teenage girls, his relatable songwriting also engages male listeners. Widespread digital distribution of his music maximizes his potential success.
Target audience powerpoint
Ed Sheeran's target audience is primarily younger people between the ages of 15-25, which is around his own age. He gained popularity through self-promotion by playing many open mic nights and posting music videos on YouTube. His collaborations with other artists and performances at venues popular with students helped expand his fan base. Machine Head's target audience ranges from 16-35 years old. They promote through touring, festivals, merchandise, and music magazine and channel interviews. Bring Me The Horizon targets teenagers aged 14-19. They promote through touring, festivals, supporting other bands, collaborations, merchandise, and music channel videos and magazine ads.
Audience2 Presentation
A 2003 UK study called Project Phoenix identified 4 groups in terms of music interest: savants for whom music is central to life, enthusiasts for whom music is a key part but balanced, casuals for whom music plays a role but other things are more important, and indifferents who would not miss music. The band aimed to appeal to savants, enthusiasts, and casuals but not indifferents. They targeted 16-25 year olds who have disposable income from jobs or university and secondarily younger girls who collect posters and replay albums.
Target audience
The document discusses the target audience for a music video and song. The target audience is primarily women ages 16-25 who are likely to experience heartbreak and connect with a song about that topic. Research concluded that this age group listens to a lot of music, including indie and pop genres. The target audience shops at stores like Urban Outfitters, spends time with friends, and has a student income level. The research determined that women ages 16-25 who like indie music also prefer pop, so the video should have elements of both genres to appeal to this demographic.
Front cover analysis
The document discusses the front covers and contents of several music magazines. It describes the design elements used for the mastheads and how various artists featured on the covers would attract different types of readers. Key details mentioned include using bright colors and large prominent text for the mastheads, featuring popular artists like Mariah Carey, Lil Wayne, and The Killers on the covers, and including extras like interviews, previews, and free CDs to incentivize purchases.
Introduction to artist profile
Boybalance is a three-member boy band consisting of Matthew, Ollie, and Raf. They formed four years ago and have had 7 UK number-one singles in the pop genre. They regularly meet fans during tours across Europe and America. The band members have dreamed of being pop stars since childhood and got their breakthrough performing in a local bar at age 16. They have now been living a luxurious lifestyle for four years as successful pop stars. All three members are currently single and enjoy activities like sports and spending time on their phones.
Question 4 and 5
The target audience for the magazine is 15-25 year olds who enjoy R&B music, particularly artists like Chris Brown, Justin Bieber, Jason Derulo, Drake, Kanye West, and Usher. The sample audience member, Joe Weller, is a 19-year old who works in the YouTube industry and listens to R&B music on sites like SoundCloud. He shares his favorite artists and clothing with his viewers and shops at stores like Topman, Nike, Adidas, and Sainsbury's.
Pitch
This document provides information about a proposed new magazine called "POPular". It will focus on pop music and be targeted towards teenage girls. The magazine will include articles on the latest chart music and celebrity profiles. As the target audience is teenage girls, the magazine will be affordably priced. Sample content is shown, including features on Beyoncé and pages promoting upcoming music events. Photos showcase the intended style with casual poses and fashionable looks.
Question 2 evaluation
This media product represents young artists between their 20s and mid 30s. The artists featured in the magazine are from genres like R&B and grime and are aimed at late teenagers and younger adults. These artists represent themselves through different fashion styles that correspond to their genres of music. For example, grime artists dress more casually in tracksuits while R&B artists wear more denim and smart casual clothing. Additionally, how the artists pose can reflect their genre, with grime artists looking more threatening and R&B artists attempting a cooler look.
Target audience for indie rock music
The target audience for indie-rock music is 16-25 year olds, according to a survey conducted by the author. While the survey found roughly equal numbers of male and female listeners, NME magazine's readership is 66% male. Most listeners are students or work in arts/humanities fields and have an annual income of £21,000-25,000. They enjoy going to concerts with friends and identify strongly with music. Their fashion includes skinny jeans, band t-shirts, and brands like Topshop.
Indie pop target audience
Indie pop music targets young adults aged 16-25. The genre's lyrics and narratives are more relatable to this age group and may not be understood as well by younger teens. Both males and females listen to indie pop, with no specific gender predominating. As most fans are still in education, common occupations include self-employed jobs requiring independence. Fans often enjoy creative and artistic hobbies with friends who share similar interests. Their style is casual, incorporating ripped jeans, oversized clothing, flannel shirts, denim jackets and retro influences.
Music genre research
This document discusses music genres and popular artists. It focuses on pop magazines as a source of information about chart-topping pop songs and artists. The author notes that the most popular magazine is "Top of the Pops" and that it primarily features major established pop stars like Lady Gaga, Beyonce, and Ed Sheeran. The document also examines current charts and best-selling songs and albums to understand trends, concluding that female solo artists tend to have more success with singles than full albums.
Audience Research
The document discusses the target audiences for several music genres:
- Pop targets mainly young people aged 16-24, especially young females. They listen to top 40 artists and wear mainstream clothing brands.
- Drum and bass targets those aged 18-25 due to party connotations. Fans are called "ravers" and the audience is mixed gender wearing vibrant colors.
- Indie pop targets ages 16-22 through social media. The audience gender varies and includes university students seeking independence.
- Alternative rock audiences are aged 16-25, mainly male, interested in narrative and image-based music videos.
- R&B targets ages 13-25 females through love songs. Male artists portray sexuality to
Question 4 –
The audience for the magazine would be teenagers and young adults aged 17-19 who enjoy music, socializing with friends, going to concerts and movies. They have varied interests including fashion, football, running and music artists like Ben Howard and Robbie Williams. They dislike activities like swimming, romance films and television shows like coronation street.
Beyoncé, Brand or Artist?
Beyoncé has evolved from her early days with Destiny's Child to become both a successful artist and global brand. She began targeting young female audiences with empowering songs and catchy pop/R&B music. Over time, she expanded her sound and themes to attract wider audiences while still focusing on female empowerment. Her latest album "Lemonade" delved into political and personal topics. Beyoncé uses multimedia marketing like engaging social media to directly reach her core audience of females aged 18-30. She maintains authenticity to keep fans invested in her evolving life and music career.
Media studies task 1 and 2
The document discusses four music magazines: Mixmag, Kerrang, Vibe, and Billboard. Mixmag targets those over 18 and focuses on house and hip hop music with bright colors representing dance genres. Kerrang uses dark colors and bold fonts appealing to rock fans over 13. Vibe profiles chart rap artists over 16, though some under 16 may read it. Billboard aims for all ages with bright colors, large celebrity images, and gossip appealing to younger and older audiences.
Question 4
The document discusses the target audience for a music magazine. The primary target audience would be females aged 16-21, who are students or recently entered the workforce, from working or middle class backgrounds. They enjoy pop music, fashion, socializing, and romantic movies. The secondary target audience would be males in a similar age range and socioeconomic status, who also enjoy pop music, socializing, and comedy films. Both audiences use social media and like to shop at clothing stores catering to their generation.
Film editing
This document defines and describes several common film editing techniques:
1) A dissolve is a gradual scene transition where the end of one shot overlaps with the beginning of the next.
2) An eyeline match establishes a relationship between characters by having them look at each other or in related directions across shots.
3) A fade transitions between shots by fading to and from black, often indicating a change in time or place.
Talleres y tareas
Talleres y tareas is a Spanish phrase that translates to "workshops and tasks." The document likely discusses workshops or training sessions and related tasks or assignments. It may provide details on upcoming workshops, descriptions of tasks, or instructions for completing assignments.
Magazine institutions
IPC Media is one of the largest magazine publishers in the UK, selling over 350 million copies per year across five magazine divisions and a distribution business. Emap was previously the second largest magazine publisher in the UK until 2007 when it was split up and its assets sold off, with its business-to-business magazines going to Guardian Media Group and Apax, and its consumer magazines and radio arm going to Bauer. Bauer Media Group is a large German publishing company that operates in 15 countries and became the largest magazine publisher in the UK after acquiring Emap's consumer assets in 2007.
Equipment
Daniel Gleeson has selected equipment to use for a photo shoot including a Canon 550d camera from his school which will provide higher quality images than his personal camera. He will use an Interfit INT 427 Stellar X 300/300 Kit with umbrellas and lighting to professionally light his shots and a white background. An Interfit INT 312 Wall Bracket & Chain Kit will allow him to easily access and position different background papers, including an Arctic White roll from Colorama, for his photos.
Camera editing ppt
This document discusses various camera editing techniques including cutaway shots, reverse shots, eye line matching, action matching, jump cuts, cross cutting, parallel editing, and dissolve transitions between shots.
Clearing Silverlight Application Storage
The document provides steps to clear the Silverlight application storage for a PLAYBOOK website. It explains that users logged into PLAYBOOK should right-click the header, click the Silverlight button, select the Application Storage tab, delete the storage for their company's URL, and restart their browser. For users not logged in, it describes opening the Microsoft Silverlight Configuration window from the Start menu or right-clicking on the PLAYBOOK login page and following the same deletion steps.
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Target audience powerpoint
Ed Sheeran's target audience is primarily younger people between the ages of 15-25, which is around his own age. He gained popularity through self-promotion by playing many open mic nights and posting music videos on YouTube. His collaborations with other artists and performances at venues popular with students helped expand his fan base. Machine Head's target audience ranges from 16-35 years old. They promote through touring, festivals, merchandise, and music magazine and channel interviews. Bring Me The Horizon targets teenagers aged 14-19. They promote through touring, festivals, supporting other bands, collaborations, merchandise, and music channel videos and magazine ads.
Audience2 Presentation
A 2003 UK study called Project Phoenix identified 4 groups in terms of music interest: savants for whom music is central to life, enthusiasts for whom music is a key part but balanced, casuals for whom music plays a role but other things are more important, and indifferents who would not miss music. The band aimed to appeal to savants, enthusiasts, and casuals but not indifferents. They targeted 16-25 year olds who have disposable income from jobs or university and secondarily younger girls who collect posters and replay albums.
Target audience
The document discusses the target audience for a music video and song. The target audience is primarily women ages 16-25 who are likely to experience heartbreak and connect with a song about that topic. Research concluded that this age group listens to a lot of music, including indie and pop genres. The target audience shops at stores like Urban Outfitters, spends time with friends, and has a student income level. The research determined that women ages 16-25 who like indie music also prefer pop, so the video should have elements of both genres to appeal to this demographic.
Front cover analysis
The document discusses the front covers and contents of several music magazines. It describes the design elements used for the mastheads and how various artists featured on the covers would attract different types of readers. Key details mentioned include using bright colors and large prominent text for the mastheads, featuring popular artists like Mariah Carey, Lil Wayne, and The Killers on the covers, and including extras like interviews, previews, and free CDs to incentivize purchases.
Introduction to artist profile
Boybalance is a three-member boy band consisting of Matthew, Ollie, and Raf. They formed four years ago and have had 7 UK number-one singles in the pop genre. They regularly meet fans during tours across Europe and America. The band members have dreamed of being pop stars since childhood and got their breakthrough performing in a local bar at age 16. They have now been living a luxurious lifestyle for four years as successful pop stars. All three members are currently single and enjoy activities like sports and spending time on their phones.
Question 4 and 5
The target audience for the magazine is 15-25 year olds who enjoy R&B music, particularly artists like Chris Brown, Justin Bieber, Jason Derulo, Drake, Kanye West, and Usher. The sample audience member, Joe Weller, is a 19-year old who works in the YouTube industry and listens to R&B music on sites like SoundCloud. He shares his favorite artists and clothing with his viewers and shops at stores like Topman, Nike, Adidas, and Sainsbury's.
Pitch
This document provides information about a proposed new magazine called "POPular". It will focus on pop music and be targeted towards teenage girls. The magazine will include articles on the latest chart music and celebrity profiles. As the target audience is teenage girls, the magazine will be affordably priced. Sample content is shown, including features on Beyoncé and pages promoting upcoming music events. Photos showcase the intended style with casual poses and fashionable looks.
Question 2 evaluation
This media product represents young artists between their 20s and mid 30s. The artists featured in the magazine are from genres like R&B and grime and are aimed at late teenagers and younger adults. These artists represent themselves through different fashion styles that correspond to their genres of music. For example, grime artists dress more casually in tracksuits while R&B artists wear more denim and smart casual clothing. Additionally, how the artists pose can reflect their genre, with grime artists looking more threatening and R&B artists attempting a cooler look.
Target audience for indie rock music
The target audience for indie-rock music is 16-25 year olds, according to a survey conducted by the author. While the survey found roughly equal numbers of male and female listeners, NME magazine's readership is 66% male. Most listeners are students or work in arts/humanities fields and have an annual income of £21,000-25,000. They enjoy going to concerts with friends and identify strongly with music. Their fashion includes skinny jeans, band t-shirts, and brands like Topshop.
Indie pop target audience
Indie pop music targets young adults aged 16-25. The genre's lyrics and narratives are more relatable to this age group and may not be understood as well by younger teens. Both males and females listen to indie pop, with no specific gender predominating. As most fans are still in education, common occupations include self-employed jobs requiring independence. Fans often enjoy creative and artistic hobbies with friends who share similar interests. Their style is casual, incorporating ripped jeans, oversized clothing, flannel shirts, denim jackets and retro influences.
Music genre research
This document discusses music genres and popular artists. It focuses on pop magazines as a source of information about chart-topping pop songs and artists. The author notes that the most popular magazine is "Top of the Pops" and that it primarily features major established pop stars like Lady Gaga, Beyonce, and Ed Sheeran. The document also examines current charts and best-selling songs and albums to understand trends, concluding that female solo artists tend to have more success with singles than full albums.
Audience Research
The document discusses the target audiences for several music genres:
- Pop targets mainly young people aged 16-24, especially young females. They listen to top 40 artists and wear mainstream clothing brands.
- Drum and bass targets those aged 18-25 due to party connotations. Fans are called "ravers" and the audience is mixed gender wearing vibrant colors.
- Indie pop targets ages 16-22 through social media. The audience gender varies and includes university students seeking independence.
- Alternative rock audiences are aged 16-25, mainly male, interested in narrative and image-based music videos.
- R&B targets ages 13-25 females through love songs. Male artists portray sexuality to
Question 4 –
The audience for the magazine would be teenagers and young adults aged 17-19 who enjoy music, socializing with friends, going to concerts and movies. They have varied interests including fashion, football, running and music artists like Ben Howard and Robbie Williams. They dislike activities like swimming, romance films and television shows like coronation street.
Beyoncé, Brand or Artist?
Beyoncé has evolved from her early days with Destiny's Child to become both a successful artist and global brand. She began targeting young female audiences with empowering songs and catchy pop/R&B music. Over time, she expanded her sound and themes to attract wider audiences while still focusing on female empowerment. Her latest album "Lemonade" delved into political and personal topics. Beyoncé uses multimedia marketing like engaging social media to directly reach her core audience of females aged 18-30. She maintains authenticity to keep fans invested in her evolving life and music career.
Media studies task 1 and 2
The document discusses four music magazines: Mixmag, Kerrang, Vibe, and Billboard. Mixmag targets those over 18 and focuses on house and hip hop music with bright colors representing dance genres. Kerrang uses dark colors and bold fonts appealing to rock fans over 13. Vibe profiles chart rap artists over 16, though some under 16 may read it. Billboard aims for all ages with bright colors, large celebrity images, and gossip appealing to younger and older audiences.
Question 4
The document discusses the target audience for a music magazine. The primary target audience would be females aged 16-21, who are students or recently entered the workforce, from working or middle class backgrounds. They enjoy pop music, fashion, socializing, and romantic movies. The secondary target audience would be males in a similar age range and socioeconomic status, who also enjoy pop music, socializing, and comedy films. Both audiences use social media and like to shop at clothing stores catering to their generation.
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Film editing
This document defines and describes several common film editing techniques:
1) A dissolve is a gradual scene transition where the end of one shot overlaps with the beginning of the next.
2) An eyeline match establishes a relationship between characters by having them look at each other or in related directions across shots.
3) A fade transitions between shots by fading to and from black, often indicating a change in time or place.
Talleres y tareas
Talleres y tareas is a Spanish phrase that translates to "workshops and tasks." The document likely discusses workshops or training sessions and related tasks or assignments. It may provide details on upcoming workshops, descriptions of tasks, or instructions for completing assignments.
Magazine institutions
IPC Media is one of the largest magazine publishers in the UK, selling over 350 million copies per year across five magazine divisions and a distribution business. Emap was previously the second largest magazine publisher in the UK until 2007 when it was split up and its assets sold off, with its business-to-business magazines going to Guardian Media Group and Apax, and its consumer magazines and radio arm going to Bauer. Bauer Media Group is a large German publishing company that operates in 15 countries and became the largest magazine publisher in the UK after acquiring Emap's consumer assets in 2007.
Equipment
Daniel Gleeson has selected equipment to use for a photo shoot including a Canon 550d camera from his school which will provide higher quality images than his personal camera. He will use an Interfit INT 427 Stellar X 300/300 Kit with umbrellas and lighting to professionally light his shots and a white background. An Interfit INT 312 Wall Bracket & Chain Kit will allow him to easily access and position different background papers, including an Arctic White roll from Colorama, for his photos.
Camera editing ppt
This document discusses various camera editing techniques including cutaway shots, reverse shots, eye line matching, action matching, jump cuts, cross cutting, parallel editing, and dissolve transitions between shots.
Clearing Silverlight Application Storage
The document provides steps to clear the Silverlight application storage for a PLAYBOOK website. It explains that users logged into PLAYBOOK should right-click the header, click the Silverlight button, select the Application Storage tab, delete the storage for their company's URL, and restart their browser. For users not logged in, it describes opening the Microsoft Silverlight Configuration window from the Start menu or right-clicking on the PLAYBOOK login page and following the same deletion steps.
Semiotics
Semiotics is the study of signs and sign processes, including how meaning is created and communicated through signs like words, images, sounds, gestures and objects. It is closely related to but broader than linguistics, which focuses specifically on the structure and meaning of language. The example link provided analyzes an anti-smoking advertisement that conveys its message through visual signs rather than words - depicting a noose of smoke to symbolize smoking killing the smoker, with minimal text directing viewers to the image.
Audience profile
Billy is a 19-year-old college student who is heavily into rap/hip-hop music. He follows artists like Kanye West on social media and attends their concerts. He drinks alcohol featured in music videos and wears similar clothing to his musical idols. Cindy is a 17-year-old high school student who also enjoys rap/hip-hop, especially Nicki Minaj. She uses social media to follow artists, attends their concerts, and listens to rap music at parties and while studying to relax.
Promotional methods
Daniel Gleeson is considering promotional methods to increase readership and sales of his magazine. He has budget to invest and wants to advertise in ways that will maximize exposure. He proposes promoting on London buses and black cabs, as they travel extensively in the busy city. Gleeson also believes billboards are effective promotional tools if placed in high traffic areas like roads and underground stations, where many people will see them daily. His goal is to attract new customers and excite them to purchase his magazine.
Props and costumes
The document discusses the props and costumes for a photo shoot themed around rappers. For props, the photographer will use items commonly associated with rappers such as snapbacks, gold chains, jewelry, watches, and designer clothes. For costumes, the male model will wear baggy clothes like jeans, tracksuits, and hoodies as well as tighter jeans paired with a colorful shirt and jacket to fit the stereotypical rapper image and add variety to the photos.
Equipment
The document discusses the equipment that will be used for a photo shoot, including a Canon 550D camera from the school media department, Interfit lighting equipment to create professional lighting effects, an Interfit wall mounting kit to easily hang and position background paper when taking photos, and Colorama background paper for a plain white background. The listed equipment will help produce high quality images for the front cover and contents of a magazine.
Codes and conventions
The document discusses the codes and conventions used in magazine design. It describes several elements:
The front cover typically features a recognizable masthead in the top left corner along with the issue number, price, and contact information. The main image relates to the lead article. Key words are in bold to draw attention.
The contents page lists articles through brief phrases and page numbers. It maintains a consistent color scheme and features the issue date and number. Article previews and images entice readers to specific pieces.
Double page spreads usually have a full-page image of an artist looking at the reader. The artist's name is in bold near the title. Introductory paragraphs provide context and small text allows
Magazine anotations
The document describes the layout and design of magazine covers featuring various artists. It highlights how the covers prominently feature a central image of the headlining artist alongside titles and subtitles that provide information about them. Additional details like barcodes, faded text and positioning of other elements are described as techniques to direct attention to the main focus of the cover.
Equipment
The document discusses equipment choices for a photo shoot. It will use the Canon 550D camera from the school which is higher quality than the author's own camera and will improve photo quality for pictures in a magazine. It also lists a wall mounting kit for paper backgrounds and colorama background paper that can be used to get different paper backgrounds easily while taking photos.
Information Theory in New Product Development
This document discusses strategies for learning fast during product development. It advocates using a "mockup and test" approach with small batch sizes to generate information quickly through iterative testing. This allows problems to be identified and addressed earlier in development when changes are less costly. In contrast, attempting to "get it right the first time" through extensive upfront design and testing is typically slower and results in later discovery of issues. The document provides examples of how more can be learned from higher risk tests with less probable outcomes through examples of strength testing a part.
Survey results
Daniel Gleeson conducted a survey about preferences for a new hip hop magazine. Most respondents chose hip hop as the magazine's theme and preferred print format over online. Twitter was the most popular social media platform while YouTube was also commonly used to discover new music. The survey found that including both entertainment and information in equal measure would appeal to readers and that eye-catching covers are important to attracting readers.
Contents page analysis
The document describes the design choices made for a magazine contents page, including using a black and white color scheme to make it look different from a normal contents page while keeping it simple and effective. Key visual elements are a model wearing a white shirt to stand out from the white background and a surprised model holding a large mushroom. Text is placed in the top and bottom corners to draw focus to the central images.
Connotations of colour
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Eval question 4
The document discusses the target audience for a magazine about R&B music. It indicates that while the music is targeted at 13-25 year olds, magazines may appeal more to older readers. Research showed that 80% of R&B listeners identified with the "new affluent workers" class of 18-24 year old students. As examples, it provides profiles of Jayda, a 17-year old fashion student from London interested in R&B, dancing and design, and Sam, a 19-year old business student from London who writes songs and raps about his life with dreams of becoming a famous recording artist.
Evaluation 4+5
The document discusses the target audience for a magazine focused on R&B, hip hop, and rap music. The target audience is 16-25 year olds of both genders who enjoy this genre of music. Typical members of this audience imitate their favorite artists' styles, enjoy music festivals, underground music, vinyl records, and socializing. The magazine cover and design aim to appeal to this audience through featuring popular clothing brands, artists, and music events. Simplicity and black/white imagery are used to create an accessible yet sophisticated look.
Evaluation question 4
The target audience for the media product is 16-25 year olds, who research showed have a strong interest in indie rock and rock music genres. Detailed audience research found that both male and female 16-25 year olds liked indie rock music. However, most similar magazines had a readership that was 66% male and 34% female. Therefore, the author aimed to contrast this by making their magazine's readership 65% female and 35% male by featuring more female artists. Feedback confirmed that 16-25 year olds remained the appropriate target age range, as major indie rock artists typically appeal to this demographic.
Lo4 pro forma(3)
The document provides a marketing and PR presentation for the punk rock band Spirovsky. The objectives are to make the band popular in the UK and sell over 1000 copies of their new album. The target audience is males and females aged 16-25. Success would include selling 3000+ records, gaining 500+ social media followers, and getting featured on rock magazines. Media exposure would come through rock magazines, TV channels like Kerrang, radio stations like Planet Rock, and social media platforms like Facebook, YouTube, Twitter and Instagram. Merchandise would include t-shirts, guitar picks, drum sticks and posters. The message is to introduce an exciting new rock band and bring rock music back to the charts. Small starting events include
Evaluation question 4
The document discusses the target audience for a rap/hip-hop magazine. It analyzes factors such as age (15-25 years old), gender (males and females), education level (secondary school through university), location (UK, specifically London), and psychographic profiles (Young & Rubican's Explorer, Succeeder, and Aspirer). Research found that rap/hip-hop is most popular among these demographics. The conclusion is that this target audience was chosen to appeal to a mainstream market and fit the criteria of being interested in the genre and able to afford the reasonably priced magazine.
Evaluation Question Four
The document discusses the target audience for a rap/hip-hop magazine. The target audience is identified as males and females ages 15-25 based on research showing this age group has the highest interest in rap/hip-hop music. The target location is identified as the UK, specifically London, due to the popularity of rap/hip-hop music in that region. Key factors like age, gender, education level, location, and psychographic profiles are analyzed to define the target audience for the magazine.
Audience profiling
The document discusses the target audience for a proposed pop music magazine. The primary target audience would be 18-24 year old heterosexual males and females. Secondary audiences could include LGBT individuals. The magazine aims to reflect the dominance of white artists in the pop genre. Several audience segmentation models (VAL, Young and Rubicam) are examined that classify audiences as Experiencers, Strivers, Mainstreamers or Explorers. Key attributes of Millennials (born early 1980s to 2000s) are outlined. Competitor publications like NME and Billboard are reviewed for inspiration regarding style and attracting a young audience to a pop music magazine.
Unit 321 powerpoint target audience
The document discusses the target audience and marketing strategies for a music magazine. The target audience is identified as males aged 17-21 from social class E and of black American ethnicity, as these demographics align with typical listeners of the R&B genre being featured. Models used in photos both conform to stereotypes of the genre, such as a black American music producer, and subvert stereotypes by also featuring a white British male. Marketing strategies to attract this audience would include posters in places frequented by the target demographic and TV advertisements on channels they watch.
Questionnaire summary
This document summarizes the results of a questionnaire about music preferences among 16-19 year old males and females. It found that more males listened to R&B/hip-hop and bought music magazines than females. Popular artists among males were Kanye West, Drake and Lil Wayne, while females preferred Usher and Alicia Keys. Respondents said exclusive interviews and competitions would encourage magazine purchases. Most preferred a front cover image that clearly showed one main artist against a dark background to attract attention to the genre.
Evaluation for task 11
The target audience for the media product are 18-40 year old people who enjoy hip hop and R&B music from artists like Lil Wayne, Keri Hilson, and Drake. Specifically, the typical reader would be an 18-year-old boy who listens to this type of music because he can relate to the artists and wants to feel accepted by his friends who share this interest. He spends most of his time outside with friends and may not be strongly interested in his education.
Genre research task pop
The document discusses the codes and conventions of pop magazines. Pop magazines typically use bright colors, catchy fonts, and studio photos of artists with plain backgrounds to attract teenage audiences. They focus on clean-cut, perfect images of pop stars. The genres of pop music are also discussed, noting its origins in the 1950s United States and popularity worldwide among teenagers and young audiences. Popular modern pop artists like One Direction and genres like bubblegum pop are mentioned.
Genre research task pop
The document discusses the codes and conventions of pop magazines. Pop magazines typically use bright colors, clean fonts, and studio photos of artists looking directly at the camera against plain backgrounds. They aim to catch readers' attention with their visual design. The magazines mainly feature teenage audiences and cover popular artists. Pop music originated in the 1950s in the United States and includes genres like bubblegum pop and teen pop. Key early artists were groups from the 1940s-50s like The Crooners and soloists like Bing Crosby and Frank Sinatra. Modern popular artists that drive the genre include One Direction, Sam Smith, and Little Mix. Pop remains very mainstream and popular globally through radio stations and TV music channels.
Audience profile
The document discusses the demographics of people who listen to R&B/Hip Hop music. It notes that both males and females aged 16-25 listen to the genre because the lyrics reflect real life experiences. However, it states that those aged 16-18 are more likely to buy magazines about the music's artists because of their interest in gossip. Key characteristics of R&B/Hip Hop fans mentioned include being young adults, attending concerts and clubs, and coming from working class or black, white, and Asian backgrounds.
Evalustion q 4
The target audience for the media product is 16-22 year olds, particularly white British and European males and females who enjoy indie rock music. The typical female audience, named Mollie aged 19, enjoys socializing with friends, attending concerts and festivals, and dislikes One Direction and pink. The typical male audience, named Sam aged 22, enjoys indie rock music, tattoos, and dislikes pop music and baggy clothing. This age range was chosen as the target because young people are often big music fans from which maximum profit could be gained.
Audience Survey and Profile
I surveyed my target audience to gain information on how to construct a magazine and what they would expect from it.
Evaluation question 4
The target audience for the music magazine is 16-25 year old males who enjoy rock music. The author chose this audience because they fall within the age range and gender, and knowing what those in their own age group would want. Rock music was selected as the genre because the author enjoys it and knows about it. Images in the magazine feature people within the target audience doing activities like attending concerts to appeal to rock music fans.
Questionnaire
The document summarizes the responses to a questionnaire about music magazine preferences. Key findings include:
- The target audience for magazines focused on pop music is teenage girls aged 7-17.
- This demographic prefers magazines to be released weekly and cost between 99p-£1.99.
- Popular artists mentioned included Justin Bieber, One Direction, Katy Perry, and Rihanna.
- Teenage girls enjoy seeing photos of artists and reading gossip about celebrities in magazines.
- They occasionally consult the contents page, usually to find a specific story advertised on the cover.
Project phoenix
The document describes 4 categories of music listeners:
Background listeners (39%) who enjoy music casually but it is not a main focus; Headliners (20%) who like popular music and buying artist-endorsed products; Track hunters (24%) who like discovering new bands but may not be early adopters; and Pace setters (17%) who have a true passion for music and enjoy discussing it with friends.
Project phoenix
The document describes 4 categories of music listeners:
1) Background listeners (39%) who enjoy music casually but it is not a main focus; they listen to various songs across genres.
2) Headliners (20%) who like popular current songs by big artists and are likely young males who support artists through purchases.
3) Track hunters (24%) who like discovering new bands and feel albums are as important as songs; they prefer seeing bands live after positive reviews.
4) Pace setters (17%) who have a true passion for music, like discussing it with friends, and see themselves as more interested in different music than the mainstream.
Reader Profile
This document profiles the typical readers of a music magazine. It describes them as being between 16-24 years old, fans of rock music, and fans of the bands Green Day and Paramore for male and female readers respectively. It also discusses that readers prefer to shop at Topman/Topshop for their unconventional, rock-inspired styles. In terms of television, readers enjoy teen dramas like Skins and comedy shows like The Inbetweeners. The magazine incorporates these interests of styles, bands, and TV shows to attract their target audience.
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Target audience
- 1. AGE AND GENDER I have decided to aim my magazine at people the age Of 16-25 and mainly appealing to the male gender. People From the ages of 16-25 have more time to listen to music Because if they attend collage or sixth form they can listen To it while they study and people could listen to it while They are at work. The younger generation are more interested In the media and are more likely to find new songs and albums More than a older person would. By making my magazine More appealing I can get a wider range of a audience. Women Could also by this magazine because it is hip-hop based And there are female hip-hop stars like Nicki Minaj.
- 2. INTERESTS AND HOBBIES The main audience in hip-hop is black teenagers. This is mainly because most of the big artist are black Like Kanye west, Jay-Z and The Game to only one Famous white rapper which is Eminem who can appeal To white teens. People like to wear and do what there Artist does so when the rappers wore Dr Dre Beats People started buying them and when Diddy became The brand ambassador of Ciroc people wanted to Drink Ciroc. They want to wear what they wear. People In this genre will mainly use social media to track there Favourite artist.
- 3. SOCIAL CLASS My target audience stays in a ten year Age gap because my album is all about New artists. My social class will be ABC1 So that it appeals to wide variety of males And it will look professional but yet will appeal To more people.