5. Initial audience research results.
This is just a sample of the questionnaires I handed out to people with mixed age groups as well as gender and characteristic. I felt that
these factors would effect the types of music they would listen to therefore helping me to decide on my target audience.
I have found out from looking at my questionnaires that 9.76% of the females I asked were aged16-20 compared to the small 3.05%
that are 26-30 and 61-70.
From looking at the information it is clear to see that Girls within the ages of 16-20 have a preferred genre for
Indie/Alternative, therefore when I create my specific target audience I shall have them in mind.
0
2
4
6
8
10
12
14
16
18
Hip Hop
Folk/ Country
Jazz
Rock
RnB
Indie/Alternative
Pop
This graph shows the how many
people like which genre within the
age groups specified. From this it
has given me the information to
decide that a 16 year old girl who
likes indie/alternative music is my
specific target audience.
