The document analyzes and summarizes the key elements of three fashion brand logos: 1) The BooHoo logo uses black as the predominant color with pink accents. It includes the brand name, ".com" designation, and slogan. Fonts and sizing are used to draw attention. 2) The Missguided logo solely uses black and includes the brand name in the largest font above the slogan. Capitalization and bolding make it stand out. 3) The OMG Fashion logo predominantly uses pink and includes the capitalized brand name with no slogan. Font and spacing unify the name as one word. All logos use sans serif, bold modern fonts.

1. EXISTING LOGOS
By Bethany Bouchareb

2. In this logo the predominant colour is black, however there is use of
pink on the ‘.com’. BooHoo is a unisex clothing range, therefore the
brand had to use colours which relates to both sexes. The fonts within
the logo change 3 times. Below the boohoo.com there is a little
slogan saying ‘twenty four seven fashion’ this relates to the fact that
you can shop on BooHoo whenever because it is an internet clothing
line. BooHoo has the biggest lettering because it is the most
important part of the logo because that is the name of the the brand,
the .com has been added because that is what BooHoo is often
reffered to, for example, on the advert the speech which goes over
the VT says ‘BooHoo dot com’. The style of the text is sans serif
making it not look old fashioned and quite modern, it seems quite
robotic which relates to the fact that BooHoo is an online store only.

3. In this logo the predominant and only colour is black, this stands out
against every colour except black which I assume Missguided would
not use. ‘Missguided’ is the biggest font within the logo because it is
the name of the brand and the part that needs to be remembered
most, because without the name to audience will never find the
website. Beneath the largest part of writing is ‘peace, love and
fashion’. This is just a cool little slogan that they have fitted with the
logo, I cannot think of any large meaning behind it apart from that is
what they thing may be the most important things of the world. In this
logo the creators have capitalized everything to make it bold and
stand out and so it is easier for the audience to read. In this logo the
font is sans serif and again quite modern like the previous logo, it is
very bold and this is for it to stand out because there is other text on
the logo.

4. In this logo the predominant colour is pink due to the fact that
fashion is the pink word and it has the most lettering. Both words
in the logo are capitalized which make them stand out and they
both seem to be in a bold font. This logo unlike the other 2
doesn’t have a slogan beneath it, it is simply just the clothing
lines name. Both words have been pushed together to come
across as one word and they are both the same size as opposed
to one being bigger, this is because the brand name is actually
Omg Fashion, it is not a slogan. The font in this logo is san serif
and and like the Missguided logo, bold and modern. There is not
a lot of space between the lettering which makes the brand
name ‘OMG FASHION’ seem like it is one word.