This magazine targets 16-20 year old, middle/upper class, well-educated females interested in fashion, appearance, vintage style, and indie music. The images in the magazine reflect this target audience by featuring a model dressed in vintage clothing from the early 1900s, with basic makeup and antique jewelry. The front cover image portrays style and the double page spread links music and appearance through the model's vintage look and a dated radio prop. The representation supports rather than challenges stereotypes about the target indie/vintage social group through its vintage-themed images, colors, and content tailored to this audience's interests.