The document summarizes the audience research done for an advertising campaign for makeup products. It looked at the age of typical customers at existing stores (late teens and older), prices of competing brands, and example adverts. It analyzed the websites of several competing brands including L'Oreal, Max Factor, Miss Sporty and MUA to understand their target demographics and presentation styles. Based on this research, the document concludes that a 16+ age target suits the MUA brand and that the proposed advert focuses appropriately on presentation of colors and promotions to draw attention from the target audience.

1. Audience Research
When looking into my audience research I had to make sure everything was done systematically.
This was to make sure that I had the clearest most accurate results possible.
The first thing I looked into was age. I already work in a place where make up was sold on a day to
day basis. This was mainly from ages 16 and older, so therefore children in their late teens.
Obviously I related back to the fact that they were MUA products and because of this that meant
that the products were at a low price. This made it harder to make my advert obviously as children
were buying the makeup from younger ages. Yet I compared other makeup adverts such as L’Oreal
and Rimmel London with help to see what age range I should target my products at.
As you can see below I looked at the ‘make up Debate’ This basically tells mums to start their kids
off on make up in their late teens . Which I agree that most parents would find acceptable.

2. I then looked into further detail into other makeup that’s out there and how they advertise online to
their audiences.
Firstly L’Oreal:
As you can see their website has a very professional feel to it whereby a lot of thought and care has
gone into their presentation.

3. Then Maxfactor:
This again has a very professional feel to the website giving customers an insight tutorial. Therefore
more customers are more likely to purchase the product.
Then Miss Sporty

4. Straight away with Miss Sporty you see a huge change. Due to them using cartoon characters it
shows that they are aimed at the younger generation.
Finally looking at MUAs Website
Here you can see with MUA how they show off their colour rages. They have good offers so that you
don’t have to be from a certain age or class to get a hold of this make up.
From viewing the MUA I think that 16+ does definitely suit my age category just from the way in
which the website is set out. The choice of colour and text does definitely draw attention into the
website. Also by the way they highlight there promotions so customers are able to get 25 pounds off
when they spend on the website is another great way of getting people’s attention.
Overall I am happy with viewing these websites and looking at how I can expand on my advert to
make it work the age of my target audience.
Obviously due to gender I don’t have to look that much into. Due to the fact that generally, only
women would watch my advert and want to purchase the products.
Demographics

5. The definition of demographics is the characteristics of the human population. This therefore gives
an insight into age, income, education, where you live. This gives you an insight into who exactly
your customers are.
I therefore have to look into depth to determine my target audience for my makeup advert.
Using my chosen topic it was quite easy for me to identify exactly who my target audience were. This
was because with a budget of 1 pound on essential makeup such as mascara, lipgloss, lipstick.
Therefore I have no real need to look into this element apart from age. Also as my advert is located
in natural habitats such as Braywick Nature Center I don’t have to worry about making my overall
advert look too upper class.
When looking into social economics I think this research best suits my advert as you are targeting
mass audiences. Therefore when looking into an advert containing alcohol, and it’s going to be
worldwide, you need to look into religons and cultures. This is due to the fact it goes against some
religions and therefore by even advertising this it won’t increase your sales, it will just lower your
profit by putting it on air. As you know I have questioned my peers and done audience research into
who I am aiming my product at. I know my target audience is my own age group. Therefore by being
able to watch hands on exactly what target audience my Advert has to be shown to it helps me to
finalise who exactly my target audience are.