This document discusses strategies for attracting a target audience of 13-21 year olds to a pop music magazine. It suggests the magazine will attract this age range because teenagers have a strong interest in pop music that is commonly played and shared on social media. Both males and females of this age are interested in pop music. Images of an attractive female model were chosen for the magazine to inspire and attract female readers and attract male readers. Headlines and a double page story on an artist's career are intended to motivate and inspire younger readers. Suggested campaigns to promote an up-and-coming artist include merchandise, a clothing line, perfume or makeup line, and hosting a music festival.

1. Stereotypes (Audiences)

2. Demographics?
Age: 13-21
Gender: Female/Male (although slightly more female)
Social Class: D/E
Ethnicity: Not specified

3. How does my genre attract them?
My ‘Pop’ genre music magazine attracts
aged 13-21 year olds due to the
stereotypical idea of teenagers
having a strong interest in pop
music. They usually listen to well-
known common music that is played
in shop stores, on the radio all the
time, on TV adverts and shared on
social networking sites, this is how
this age group are attracted to a Pop
music magazine so much, because
the area between just turning into a
teenager all the way up to just
turning into an adult are the most
common ages for use of social
networking sites and stereotypically
have the most interest in this genre
of music.

4. I think that both male and female will take a joint interest into my pop music
based magazine as it tends to be both female and male that have hobbies
including this music, they are sung by artists that are both female and
male and so inspire and motivate both female and males also. I think that
people in the category of a D/E class are attracted to this music genre
from the amount of pop music that is broadcasted throughout schools,
colleges, social gatherings and social networking. They end up listening to
it in everyday routines that it becomes apart of their routine.

5. Therefore it became there favorite genre from listening to it to much, it is the
most popular genre of music and if its available through easy access, it
gives them an even bigger excuse to listen to it.
Pop music is so common through out so many different ethnicities that I
didn’t specify an ethnicity, each and every single ethnicity are attracted to
pop music in some way. With it being such a popular genre, different
ethnicities just find it enjoyable and accessible, also free.

6. What images did I take/change to suit
the audiences?
I took a full body shot of Jade here to
develop a sort of attitude within her
body language. By making her sit
down, it made the image seem more
relaxed so that my audience felt more
relaxed reading it!
I thought the males would be attracted
to the ‘seductive’ look she is giving off.
I made her look powerful and
glamorous by adding saturation so the
image and her skin stands out more.

7. This is so that females will aspire to be like her, and will buy the magazines
through inspiration. I put her in casual clothing so that she didn’t look any
more than a D/E social class, I wanted her to look quite young and teen
like rather than old and classy.
I used this model so that females would want to be and look like her, I want
her to look inspirational, and also I want males to find her attractive.

8. I used a prop in this images to
convey the idea of a ‘pop’ genre,
and to convey her passion for
music.
I developed this image to attract
the target audience and
included the prop to give any
passerby’s the opportunity to
know exactly what the magazine
is about before digging deeper
or buying it.
I edited images to look a bit
darker, adjusting the exposure
and developing a bit more
saturation, this is to fit with the
stereotypical views of girls
wanted to be more tanned and
have more colour, so I added
saturation to her and made her
skin stick out, where as her dark
colored clothes remain the
same.

9. I also used the lasso tool so that I was cutting round the model with a more
realistic tool rather than chopping little bits of her hair and it looking
messy. I wanted youngsters that fell into the E/D class category to look and
read into her and be inspired to do just as well if not better and be
motivated to do more with their life.

10. Stereotypes of the music genre I chose
within my magazine?
I chose 1 model to appear in my magazine 3 times, I used the same one
because the whole pop music magazine was focused on her specifically,
and I didn’t want to confuse things. I stereotypically chose an attractive
girl to use in my magazine, because I know that it will grab peoples
attention, males will find her attractive and want to read more into the
magazine, and females may see the model on the front and aspire to be
like her, they may then want to read more into it, and into how she
actually became the person she became.

11. Stereo-typically, there are never any unattractive models on a magazine
cover, because producers know it isn’t as attention grabbing as having a
‘good looking’ model. This is wrong, and unfair, as everyone is different,
however if it’s what the public want to see then producers will be do
anything.

12. How does my headlines and double
page spread attract the audiences?
I think my double page spread attracts my target audience due to the
motivation and inspiration it has. Many youngsters in the age range I used
as my target audience would be very easily intrigued with the story there
is behind why Jade became big. Many youngsters aspire to be as big as
that one day and so will take it as advice and inspiration. I think both
female and male will be wanting to earn a living and one day become big,
and so reading into Jade’s life and seeing how it all happened is very
important.

13. The fonts and vocabulary I have used very much
matched the age and social class of my target
audience. If I had used complete formal
language and fonts, and had it looking
perfectly in proportion with no fun and edgy
layouts then the magazine would very quickly
become very boring. Then they will have lost
their interest instantly. I decided to use quite
informal chatty language so that the people
reading my magazine could grow a
relationship. I therefore think the informal
that a more sophisticated vibe throughout
the magazine would have been a lot less
attractive towards the viewers. The puns I
used really grab the readers attention
because ‘Free Poster included’ is still quite
exciting for 13 year olds, as they are still in
school, still studying and are still into things
like that.

14. Campaigns'
13 to 21 is a big age gap to cater for with all the same campaigns, I
think anyone would find it difficult to apply the exact same
campaigns' to each age from 13 to 21 because they are all
into completely different things and have a lot of space
between them.
I would put a festival on to campaign ad raise awareness of Jade
Mason, this would be open to a much wider target audience
and probably would cater to each age from 13-21. However it
does depend on the other artists performing there alongside
Jade Mason. This would target different teenagers due to
their interest in social gatherings and meetings, in seeing
friends, in making new friends, and seeing there favorite
artists performing, seeing new artists performing or even just
having fun. Offering younger audience members the chance
to meet up and coming artists backstage may also be an ideal
opportunity and will produce Jade Mason a bigger and much
faster growing fan base. A campaign involving a festival I think
would also very much target an equal amount of both male
and female

15. I think merchandise would work well also.
People are always interested in buying
merchandise to go to concerts, festivals or
even just buying them out of interest. T-
shirts could be sold at festivals, gigs, or
even on an online site. This would help
the income of the up and coming artist
and would also raise a huge awareness if
people spot other people wearing it. They
will automatically wonder who the Artist
is and may also take an interest.
Our up and coming Artists could also bring a
clothing range out, that consists of her
style, (because people will envy and
aspire to be like her). The younger age
range of my target audience
stereotypically go through phases of being
very much interested in their appearance
and fashion. Therefore I think a clothing
range, or merchandise will be a real hit
with the teens.

16. This may be a unique fashion but still quite
fashionable, and will be interesting to the
public eye. This will really grab fans
attention and even random public members
that pass the store will wonder in and then
be made aware of Jade Mason and her up
and coming a career. This is the same with a
perfume or makeup range that is named
after jade. It builds a much bigger fan base
and also targets random public members,
not just fans. I think there would be quite an
impressive gap in the market for perfume or
makeup campaigning as both male and
female would be interested. For example,
Perfumes and makeup could be gifts off
boys/boyfriends/partners and girls would
also be very much interested in it. I think the
ages and genders I needed to provide for
would very much be interested and
appreciate the idea of all these campaigning
ideas I have developed due to there
suitability.