The document summarizes the target audiences of two magazines - "Mari-Claire" and "Good Housekeeping". "Mari-Claire" targets younger women aged 20-30 through fashion-focused covers and language. "Good Housekeeping" targets older women aged 30-50 through more subtle styling and decorating content, appealing to the interests of its older readership. Both magazines use promotional language and covers tailored to their specific target age demographics.

1. Both magazines are aimed at female audiences, but they both have different target ages.
‘Mari-Claire’ is targeted at a younger female audience, of about 20-30 years old, of which are
interested in fashion and their appearances. This is shown by the clothing that Beyoncé is wearing
on the cover along with the use of language, for example ‘Look Fabulous!’ Shows the audience that
if they read the magazine they could look like Beyoncé. Also the titles for the magazine are in a
bright vibrant red which would catch the eyes of the target audience. It uses plugs to engage the
audience to purchase and read the magazine, ’94 pages of the clothes to give you wow factor’ this
relate to the target audience, making them want to buy the product.
Whereas ‘Good Housekeeping’ is targeted at women aged 30-50, this is shown by them using the
same techniques but in a different way to relate to their target audience. Lorraine Kelly (the woman
on the cover) is wearing most subtle, less showy clothing which would appeal more to the 30-50
year old age range. This magazine also uses plugs to engage the audience, ’20 brilliant decorating
ideas’ this would relate to their target readers rather than young fashion craving women.