2. Target Audience...
Choose Specific Demographics to Target
Figure out who is the intended audience that’ll
appreciate the film. Think about the following
factors:
• Gender
• Age
• Location
• Income level
• Marital or family status
3. ...continued
Consider the Psychographics of Your Target
Psychographics are more personal characteristics
of a person, including:
• Personality
• Attitudes
• Values
• Interests/hobbies
• Lifestyles
• Behaviour