Taras Kytsmey “Balanced scorecard approach to company strategy”

1. СТРАТЕГІЇ КОМПАНІЇ ЧЕРЕЗ ПРИЗМУ
BSC (КАРТ ЗБАЛАНСОВАНИХ
ПОКАЗНИКІВ)
БЕР-30-2013

2. Strategy Scorecard Card
Revenue Growth Productivity
• Expand Revenue opportunities
1. Revenue Growth % •
1. Improve Cost Structure
GM %
Financial • Increase Customer Profitability
2. EBIT
Perspective • Increase Asset Utilization
Operational Excellence Complete Customer Solutions/ Customer Intimacy Innovative Offerings/ Product Leadership
•
1. Offer Products and Servicesrisk) are High
SLA broken (# clients, $ in that •
1. CSAT culture of driving client success
Develop •
1. Value Add / Consulting services ($, %)
Produce high performance products/
•
Quality, Timely, Low time and Availability
Staffing in Cost, •
2. To be strategic partner:
Establish long-term relationships 2. New product/services accuracy, quality)
services (speed, size, ($,%)
Customer • Delay in delivery terms • • C-level solutions
Be proficient in Customer Knowledge/ • Produce 'first to market' products/services
• Tech issues (quality in code, • 1-2 ranked provider
Customer Profile Data • Penetrate new product/ service segments
Perspective architecture,..) • Provide the Best total Solution
Operations Management Customer Management Innovations Management Regulatory and Social
• Supply chain – operational
1. PM metrics management •
1. Selectclients (#, % 1st year
New customers • Identify opportunitiesversions
1. New services/IP or for new • Environmental performance
1. Ranked on the Human
• Operations Efficiency: Cost
excellence • revenue)
Acquire customers products andROI)
(#, planned services • Safety and health performance
Market (#)
Internal 2. Reduction, Quality, Cycle ($
Workforce management •
2. Retain customers $ lost)
Lost customers (#, • Manage the research and • Follow excellent employment
reserve, Lost revenue $)
Time Improvements • Deepen and grow customer development portfolio practices
Perspective • Capacity Management relationships • Design and develop the new • Community Investment
• Manage risks (financial, products and services
Operating, technological) • Bring the new products and
services to market
Human Capital/ Strategic Competencies Organization Capital/ Climate for Action Information Capital/ Infrastructure & Applications
•
1. Strategic job families(%)
Employee turnover identification •
1. Performance management implemented
Strengthen Corporate Culture •
1. Describe current automated by IT tools (#)
New processes information capital
•
2. Competency profile definition (#, planned
New developed competencies • on Senior Management level (BSC with
Build Organizational Leadership portfolio
Learning & • $)
Strategic readiness assessment • quarterly reviews)
Align Organization with Preferred Strategy • Measure information capital readiness
Growth • Human capital development program • Encourage Greater Teamwork and • Align information capital to the strategy
Perspective Knowledge Sharing
Source: Strategy Maps by R. Kaplan and D. Norton

3. Дякую!