This document discusses how to articulate business value in software projects through a business value framework. It presents Aditi's business value framework, which identifies key stakeholders, establishes baselines, plans value measurements, and promotes a knowledge sharing culture. The framework aims to accelerate time to market, drive effectiveness and efficiency, and increase profit margins and account growth. It also presents a case study where Aditi delivered business value on a test services project through controlled defects, increased automation, and accelerated regression testing, resulting in improved quality, less rework, and financial gains. Success enablers included people training, defined processes, tools/technique integration, and continuous improvement.

1. Business Value Articulation
In
Software Projects
By
Malay Srinivas & Vinay Jagtap

2. Abstract
Business
Value
Framework –
Aditi way

3. Voice of Customers
Innovations / Accelerate How will I drive
Ideas time to effectiveness
market & Efficiency
No production
bugs What are my true
responsibilities?
Ownership
CSAT / ESAT
Value for
Money - ROI Profit
Decrease in margins &
operational Account
cost Growth

4. Traditional Way
- Product will not
have P0 bugs
- Product
Maintainability
- Rich look
Define the SLA / Goals
Performance
Quality Measurement
- Competitive Billing
rates CSAT & - On-time delivery
- Buffer Resources /
-
Discounts
Onsite/Offshore
ESAT - Query Resolution
in with-in 3 days
utilization
Cost Delivery

5. Scorecard Approach
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6. Case Study
• Test Services Enabled project
• Scope of the project is to provide
the test service in terms of
Defining the test cases, Test
execution, Automation, Test Pass
& Regression.
POC
• Customer wants to see more
• Position Aditi as “Independent ROI
Testing Services partner” • Too many change requests
• Radical cost models of Business Problem • Competition from other vendors
execution Focus Statement • Requirement from customer to
• Time to market acceleration show improvement every
quarter
Objective
• Enable & Improve the customer
business & satisfaction
• Stay amid competition
• Outcome Guarantees
• Consistent and transparent focus
on ROI
6

7. Business Value Framework
– Aditi Way
Identify Key Establish
Stake Holders Baseline
Cause & Effect
Risks & Dependencies
Pareto
Plan Value
Measurement Knowledge
System Sharing Culture
Poka Yoke
Project Product Process
Deployment
• Requirements Coverage • Defects Reopened • Test Productivity
• Test Coverage • New Defects • Test Case progression
• Test Effectiveness • Open Defects • Test Case effectiveness
• Code Quality • Cost of Quality
• Build Quality
• Reliability Index

8. Business Value Delivered
– Case Study
5%
improvement in
Schedule
Controlled –Defects+ Increased Automation + Accelerated Regression = Improved Quality + Less Rework + Effort & Financial Gain
Overall 18%
reduction in
cycle time
Continuous Improvement
Average 5 % ~ 23 % improvement
10 % more increase in in defect verification 5 % decrease in
ad-hoc bugs Automation Health of Showstopper not repro bugs
Index bugs

9. Success Enablers
People • Training & skill development
• Growth path & career ladder
• Alpha Teams
• Rewards & Recognition
• Knowledge management
Process • Reviews & Continues Process Improvements
• Stringent quality gates
• Defined performance objectives
• SLA driven governance
Tools & • Tool research & integration
Techniques • Project modeling and automation
• Scientific estimation models
• Software optimization techniques
• Increased reusability – scenario based
repository
Continuous Improvement

10. Summary
• Metrics & measurement
In Common
Common • Focus on SLA / Goal Adherence
• Focus on completing the project successfully
• Focus on creating value
Differentiator • Work as extended arm of customer
• Discipline & culture of obtaining the required data
Challenges • Continuous improvement & value demonstration

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